Fund Raising

募集资金
  • 文章类型: Journal Article
    基于奖励的众筹是一个典型的双向平台(筹款方和支持者方),信息不对称程度很高。虽然现有研究表明,来自筹款人和支持者的信号会影响众筹绩效,这些信号之间的相互作用值得进一步调查。借鉴信号理论,本研究采用配置视角,利用fsQCA方法和线性回归来研究筹款人参与(更新和筹款人评论)的综合影响,第三方认可(支持者评论和Facebook分享),和项目准备(视频,image,和描述)关于众筹绩效。从基于奖励的众筹平台Indiegogo中提取数据,这项研究指出,这些信号不能单独产生更好的众筹绩效,并研究了不同信号之间的替代和互补效应。根据线性回归和fsQCA结果,确定了导致高众筹绩效的配置。我们发现,项目准备工作必须与其他信号一起工作,才能产生较高的众筹绩效。此外,我们将这些配置总结为两种模式,可能会导致高的众筹绩效:筹款人参与驱动模式和第三方认可驱动模式。这项研究为信号如何协同工作以减轻众筹中的信息不对称提供了一种可配置的观点和有价值的见解。
    Reward-based crowdfunding is a typical two-sided platform (fundraiser side and backer side) with high information asymmetry. While existing research indicates that signals from fundraisers and backers can impact crowdfunding performance, the interplay among these signals warrants further investigation. Drawing on signaling theory, this study adopts a configurational perspective and utilizes the fsQCA method and linear regression to investigate the combined effects of fundraiser engagement (update and fundraiser comment), third-party endorsement (backer comment and Facebook sharing), and project preparedness (video, image, and description) on crowdfunding performance. Drawing data from the reward-based crowdfunding platform Indiegogo, this research pointed out that these signals cannot generate better crowdfunding performance alone and examined substitution and complementary effects among different signals. Based on the linear regression and fsQCA results, configurations that lead to high crowdfunding performance are identified. We found that project preparedness must work with other signals to produce high crowdfunding performance. Besides, we summarized these configurations into two patterns that may lead to high crowdfunding performance: a fundraiser engagement-driven pattern and a third-party endorsement-driven pattern. This study contributes a configurational perspective and valuable insights into how signals can work together to mitigate information asymmetry in crowdfunding.
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  • 文章类型: Journal Article
    高等教育机构,包括医学院,越来越依赖筹款来弥补资金缺口并支持他们的任务。本文提出了一种关于筹款中数据驱动策略的观点,概述了有效规划的4步方法,同时考虑伦理影响。它概述了一个四步的方法来创建一个有效的,端到端,数据驱动的筹款计划,强调数据收集的关键阶段,数据分析,目标确立,并有针对性地制定战略。通过利用内部和外部数据,学校可以创建量身定制的外展计划,与潜在的捐助者产生共鸣。然而,筹款过程必须基于道德考虑。道德挑战,特别是在与感恩的医疗患者筹款方面,必须采取透明和诚实的做法,优先考虑捐赠者和受益者的权利,并维护公众信任。本文提出了关于数据驱动策略在医学教育筹款中的关键作用的观点。它强调将全面的数据分析与道德考虑相结合,以加强医学院的筹款工作。通过将数据分析与筹款最佳实践相结合,并确保道德实践,医疗机构可以确保财政支持和培育持久,与他们的捐助社区建立基于信任的关系。
    UNASSIGNED: Higher education institutions, including medical schools, increasingly rely on fundraising to bridge funding gaps and support their missions. This paper presents a viewpoint on data-driven strategies in fundraising, outlining a 4-step approach for effective planning while considering ethical implications. It outlines a 4-step approach to creating an effective, end-to-end, data-driven fundraising plan, emphasizing the crucial stages of data collection, data analysis, goal establishment, and targeted strategy formulation. By leveraging internal and external data, schools can create tailored outreach initiatives that resonate with potential donors. However, the fundraising process must be grounded in ethical considerations. Ethical challenges, particularly in fundraising with grateful medical patients, necessitate transparent and honest practices prioritizing donors\' and beneficiaries\' rights and safeguarding public trust. This paper presents a viewpoint on the critical role of data-driven strategies in fundraising for medical education. It emphasizes integrating comprehensive data analysis with ethical considerations to enhance fundraising efforts in medical schools. By integrating data analytics with fundraising best practices and ensuring ethical practice, medical institutions can ensure financial support and foster enduring, trust-based relationships with their donor communities.
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  • 文章类型: Journal Article
    众筹是受资金需求企业家青睐的一种新型融资方式。融资绩效是众筹项目发起人关注的重点。尽管越来越多的研究对影响众筹项目融资绩效的因素进行了考察,还有一些问题需要进一步澄清。支持者的投资行为如何,作为金融的供应方,在基于奖励的众筹中影响项目的融资绩效?发起人特征和项目属性对这种影响的调节机制是什么?基于来自中观的面板数据集,中国著名的农业食品众筹平台,本文发现,投资速度,投资强度,早期支持者的数量,支持者的评论,无私支持者的数量都对融资绩效有显著影响。发起人特征和项目属性这两个核心信任因素对支持者投资行为与融资绩效的关系起调节作用,但是调节机制有所不同。根据研究结论,为发起者提出了实践启示,众筹平台,和监管者。
    Crowdfunding is a new type of financing favored by entrepreneurs in need of capital. Financing performance is a key concern for crowdfunding project initiators. Although a growing number of studies have investigated the factors that affect the financing performance of crowdfunding projects, there are still some issues that need to be further clarified. How does the investment behavior of backers, as the supply side of finance, affect the financing performance of project in reward-based crowdfunding? What are the moderating mechanisms of this influence by initiator characteristics and project attributes? Based on a panel data set from Zhongchou, a famous agri-food crowdfunding platform in China, this paper finds that the investment speed, the investment intensity, the number of early backers, the backers\' comments, and the number of selfless backers all have significant effects on financing performance. The core trust factors of initiator characteristics and project attributes play a moderating role in the relationship between backer investment behavior and financing performance, but there are differences in the moderating mechanisms. Based on the research conclusions, practical enlightenment is proposed for initiators, crowdfunding platforms, and regulators.
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  • 文章类型: Journal Article
    慈善筹款越来越依赖于在线众筹平台。慈善众筹的项目形象使用情感诉求来促进帮助行为。负面情绪通常被用来激励帮助行为,因为快乐孩子的形象可能不会激励捐赠者自愿捐款。然而,一些研究发现,快乐的图像可以更有益。这些矛盾的结果表明,项目图像的情感价值以及筹款人如何有效地构建项目图像仍然存在争议。因此,我们使用功能近红外光谱比较和分析了前额叶皮层的大脑激活差异,这些差异取决于捐赠决定,神经成像装置.我们通过证明捐赠意图和大脑活动在消极和积极的项目图像之间几乎没有相关性来推进现有的慈善行为理论,这与受害者形象对捐赠意愿的调查结果一致。我们还发现供体和非供体之间的定量脑血流动力学信号变化,可以使用功能连接来预测和检测供体的精神大脑功能,也就是说,电生理活动的时间序列与前额叶皮层氧合血液动力学水平之间的统计依赖性。这些发现对于制定在线慈善众筹平台的未来营销策略至关重要,尤其是项目图像。
    Charitable fundraising increasingly relies on online crowdfunding platforms. Project images of charitable crowdfunding use emotional appeals to promote helping behavior. Negative emotions are commonly used to motivate helping behavior because the image of a happy child may not motivate donors to donate as willingly. However, some research has found that happy images can be more beneficial. These contradictory results suggest that the emotional valence of project imagery and how fundraisers frame project images effectively remain debatable. Thus, we compared and analyzed brain activation differences in the prefrontal cortex governing human emotions depending on donation decisions using functional near-infrared spectroscopy, a neuroimaging device. We advance existing theory on charitable behavior by demonstrating that little correlation exists in donation intentions and brain activity between negative and positive project images, which is consistent with survey results on donation intentions by victim image. We also discovered quantitative brain hemodynamic signal variations between donors and nondonors, which can predict and detect donor mental brain functioning using functional connectivity, that is, the statistical dependence between the time series of electrophysiological activity and oxygenated hemodynamic levels in the prefrontal cortex. These findings are critical in developing future marketing strategies for online charitable crowdfunding platforms, especially project images.
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  • 文章类型: Journal Article
    粮食安全,食品可持续性,营养不良是全球面临的重大挑战。全面行动的紧迫性体现在食品工业之间需要研究合作,农业,公共卫生,和营养。这篇文章强调了慈善事业的作用,一个非营利组织,支持研发和填补财务空白。本文还探讨了营养的相互作用,农业,政府和政策,将慈善事业定位为变革的催化剂,并倡导合作努力全面解决全球粮食挑战。此外,讨论还强调了围绕慈善食品援助的道德复杂性,特别是在接受者的尊严和自主权方面。本文最后提出了未来的方向和启示,倡导多样化的干预组合和政府参与的合作努力,企业,和当地社区。除此之外,回答和缓解与食品慈善援助相关的道德困境的重要性需要成为未来与慈善事业相关研究的关注,因为当代食品系统面临着重大挑战,其中包括粮食安全,健康,营养可持续性。
    Food security, food sustainability, and malnutrition represent critical global challenges. Th urgency of comprehensive action is evident in the need for research collaboration between the food industry, agriculture, public health, and nutrition. This article highlights the role of philanthropy, of a non-profit organization, in supporting research and development and filling financial gaps. The article also explores the interplay of nutrition, agriculture, and government and policy, positioning philanthropy as a catalyst for transformative change and advocating for collaborative efforts to comprehensively address global food challenges. In addition, the discussion also underscores the ethical complexities surrounding charitable food aid, especially in terms of the dignity and autonomy of its recipients. The paper concludes by proposing future directions and implications, advocating for diversified intervention portfolios and collaborative efforts involving governments, businesses, and local communities. Apart from that, the importance of answering and alleviating ethical dilemmas related to food charity assistance needs to be a concern for future studies related to philanthropy because of the significant challenges faced by the contemporary food system, which include food security, health, and nutritional sustainability.
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  • 文章类型: Journal Article
    虽然过去十年来对科学的慈善支持有所增加,关于表征它的模式和驱动其分布的机制的定量知识有限。这里,我们根据685,397个非营利组织的IRS税表将慈善资金映射到大学和研究机构。我们确定了近100万资助机构参与科学和高等教育,发现在数量和范围上,慈善事业是重要的资金来源,达到与NSF和NIH等一些关键联邦机构相媲美的数额。我们的分析还表明,慈善资助者倾向于关注当地,表明超越卓越研究的标准在资助决策中发挥着重要作用,资金关系稳定,即一旦授予关系开始,它往往会在时间上继续。最后,我们表明,双方的资助者-接受者网络显示了一个高度过度的主题,表明共享一个接受者的资助者也共享其他接受者,我们表明,这个主题包含了未来资金关系的预测能力。我们讨论了我们关于科学不平等的发现的政策含义,科学进步,以及定量方法对慈善事业的作用。
    While philanthropic support for science has increased in the past decade, there is limited quantitative knowledge about the patterns that characterize it and the mechanisms that drive its distribution. Here, we map philanthropic funding to universities and research institutions based on IRS tax forms from 685,397 non-profit organizations. We identify nearly one million grants supporting institutions involved in science and higher education, finding that in volume and scope, philanthropy is a significant source of funds, reaching an amount that rivals some of the key federal agencies like the NSF and NIH. Our analysis also reveals that philanthropic funders tend to focus locally, indicating that criteria beyond research excellence play an important role in funding decisions, and that funding relationships are stable, i.e. once a grant-giving relationship begins, it tends to continue in time. Finally, we show that the bipartite funder-recipient network displays a highly overrepresented motif indicating that funders who share one recipient also share other recipients and we show that this motif contains predictive power for future funding relationships. We discuss the policy implications of our findings on inequality in science, scientific progress, and the role of quantitative approaches to philanthropy.
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  • 文章类型: Journal Article
    背景:新兴文献表明,LGBTQ+癌症幸存者比非LGBTQ+癌症幸存者更有可能经历经济负担。然而,LGBTQ+癌症幸存者对众筹等成本应对行为的经验研究不足。
    方法:我们旨在通过结合社区参与和基于技术的方法来评估LGBTQ在癌症众筹中的不平等。众筹活动是从GoFundMe网上抓取的,并使用术语词典分类为癌症相关和LGBTQ+或非LGBTQ+。双变量分析和广义线性模型用于评估LGBTQ状态提高的总目标量的差异效应。分层模型由在线覆盖和LGBTQ+国家政策的包容性运行。
    结果:2022年11月,从GoFundMe网上收集了N=188,342个活跃的癌症相关众筹活动,其中N=535个是LGBTQ+,范围从2014年到2022年。在最近竞选活动的多变量模型(2019-2022年)中,LGBTQ+活动筹集的资金比非LGBTQ+活动少1608美元(95%CI:-2139,-1077)。低LGBTQ+运动(26-45个捐助者),中度(46-87个捐助者),和高(88-240个捐助者)在线达到平均1152美元(95%CI:-1589美元,-716美元),1050美元(95%CI:-1737美元,-364美元),和2655美元(95%CI:-4312美元,-998美元)分别比非LGBTQ+广告系列少。当按LGBTQ的包容性分层时,具有反LGBTQ政策/缺乏公平政策的州平均筹集了1910美元(95%CI:-2640,-1182),比来自同一州的非LGBTQ运动少。
    结论:我们的发现揭示了LGBTQ+在癌症相关众筹中的不平等,这表明,与非LGBTQ+癌症幸存者相比,LGBTQ+癌症幸存者可能不太能够通过众筹解决经济负担,这可能会扩大现有的经济不平等。
    BACKGROUND: Emerging literature suggests that LGBTQ+ cancer survivors are more likely to experience financial burden than non-LGBTQ+ survivors. However, LGBTQ+ cancer survivors experience with cost-coping behaviors such as crowdfunding is understudied.
    METHODS: We aimed to assess LGBTQ+ inequity in cancer crowdfunding by combining community-engaged and technology-based methods. Crowdfunding campaigns were web-scraped from GoFundMe and classified as cancer-related and LGBTQ+ or non-LGBTQ+ using term dictionaries. Bivariate analyses and generalized linear models were used to assess differential effects in total goal amount raised by LGBTQ+ status. Stratified models were run by online reach and LGBTQ+ inclusivity of state policy.
    RESULTS: A total of N = 188,342 active cancer-related crowdfunding campaigns were web-scraped from GoFundMe in November 2022, of which N = 535 were LGBTQ+ and ranged from 2014 to 2022. In multivariable models of recent campaigns (2019-2022), LGBTQ+ campaigns raised $1608 (95% CI: -2139, -1077) less than non-LGBTQ+ campaigns. LGBTQ+ campaigns with low (26-45 donors), moderate (46-87 donors), and high (88-240 donors) online reach raised on average $1152 (95% CI: -$1589, -$716), $1050 (95% CI: -$1737, -$364), and $2655 (95% CI: -$4312, -$998) less than non-LGBTQ+ campaigns respectively. When stratified by LGBTQ+ inclusivity of state level policy states with anti-LGBTQ+ policy/lacking equitable policy raised on average $1910 (95% CI: -2640, -1182) less than non-LGBTQ+ campaigns from the same states.
    CONCLUSIONS: Our findings revealed LGBTQ+ inequity in cancer-related crowdfunding, suggesting that LGBTQ+ cancer survivors may be less able to address financial burden via crowdfunding in comparison to non-LGBTQ+ cancer survivors-potentially widening existing economic inequities.
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  • 文章类型: Journal Article
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  • 文章类型: Journal Article
    创业融资刺激创新和经济增长。为企业家众筹股权的数字金融平台已经在全球范围内出现,然而,他们仍然知之甚少。我们从投资者数量与每投募集金额之间的关系来对股权众筹进行建模。我们研究了与三个国家和七个平台之间的差异相关的每个音高平均提高量的异质性。使用在英国最著名的平台上成功筹款的新颖数据集,德国,和美国,我们发现投资者数量与企业家筹集的资金数量之间的基本关系是对数线性的,系数小于1,并且凹向原点。我们发现在不同国家和平台的每个球场的平均投资金额存在显著差异。我们的发现对市场参与者以及设定竞争框架的监管机构都有影响。
    Financing entrepreneurship spurs innovation and economic growth. Digital financial platforms that crowdfund equity for entrepreneurs have emerged globally, yet they remain poorly understood. We model equity crowdfunding in terms of the relationship between the number of investors and the amount of money raised per pitch. We examine heterogeneity in the average amount raised per pitch that is associated with differences across three countries and seven platforms. Using a novel dataset of successful fundraising on the most prominent platforms in the UK, Germany, and the USA, we find the underlying relationship between the number of investors and the amount of money raised for entrepreneurs is loglinear, with a coefficient less than one and concave to the origin. We identify significant variation in the average amount invested in each pitch across countries and platforms. Our findings have implications for market actors as well as regulators who set competitive frameworks.
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  • 文章类型: Journal Article
    背景:近年来,人们越来越担心众筹中的偏见;然而,实证研究仍然有限,特别是在医疗众筹的背景下。这项研究解决了医疗众筹中种族差异这一紧迫的问题,特别关注GoFundMe平台上的癌症众筹。
    目的:本研究旨在使用平均捐赠金额调查癌症众筹中的种族差异,捐款数量,和筹款活动的成功作为结果。
    方法:从美国104,809个活动的大量数据集中得出,我们使用DeepFace面部识别技术来确定种族身份,并使用回归模型来检查众筹绩效中的种族因素。我们还研究了白人居民比例对众筹偏见的调节作用,并使用2尾t检验来衡量种族匿名对众筹成功的影响。由于样本量大,我们将显著性的截止值设定为P<.001。
    结果:在回归和补充分析中,筹款人的种族身份显著预测了平均捐款(P<.001),这表明内隐偏见可能在捐赠者行为中起作用。性别(P=.04)和活动描述长度(P=.62)并不能显着预测平均捐赠金额。筹款人的种族与捐赠数量没有显着相关(P=0.42)。癌症众筹活动的成功率,尽管总体上较低(11.77%),与筹款人的种族有显著的关联(P<.001)。在控制了筹款人性别的协变量之后,募捐年龄,当地白色比例,活动描述的长度,和筹款目标,白人的平均捐赠金额比黑人高17.68%。此外,未披露种族信息的运动显示,平均捐赠金额(3.92%)略高于有色人种。此外,发现募捐者居住县的种族构成具有影响力(P<.001);白人居民比例较高的县在众筹结果中表现出减少的种族差异。
    结论:这项研究有助于更深入地了解癌症众筹中的种族差异。它强调了种族认同的影响,地理环境,以及捐赠者行为中潜在的内隐偏见。随着基于Web的平台的发展,解决种族不平等和促进卫生保健筹资公平仍然是关键目标。这项研究的见解提出了诸如保持种族匿名性和确保竞选活动提供有力证据的策略。此外,为了消除促使个人寻求众筹支持的财务困境,更广泛的社会变革是必要的。
    In recent years, there has been growing concern about prejudice in crowdfunding; however, empirical research remains limited, particularly in the context of medical crowdfunding. This study addresses the pressing issue of racial disparities in medical crowdfunding, with a specific focus on cancer crowdfunding on the GoFundMe platform.
    This study aims to investigate racial disparities in cancer crowdfunding using average donation amount, number of donations, and success of the fundraising campaign as outcomes.
    Drawing from a substantial data set of 104,809 campaigns in the United States, we used DeepFace facial recognition technology to determine racial identities and used regression models to examine racial factors in crowdfunding performance. We also examined the moderating effect of the proportion of White residents on crowdfunding bias and used 2-tailed t tests to measure the influence of racial anonymity on crowdfunding success. Owing to the large sample size, we set the cutoff for significance at P<.001.
    In the regression and supplementary analyses, the racial identity of the fundraiser significantly predicted average donations (P<.001), indicating that implicit bias may play a role in donor behavior. Gender (P=.04) and campaign description length (P=.62) did not significantly predict the average donation amounts. The race of the fundraiser was not significantly associated with the number of donations (P=.42). The success rate of cancer crowdfunding campaigns, although generally low (11.77%), showed a significant association with the race of the fundraiser (P<.001). After controlling for the covariates of the fundraiser gender, fundraiser age, local White proportion, length of campaign description, and fundraising goal, the average donation amount to White individuals was 17.68% higher than for Black individuals. Moreover, campaigns that did not disclose racial information demonstrated a marginally higher average donation amount (3.92%) than those identified as persons of color. Furthermore, the racial composition of the fundraiser\'s county of residence was found to exert influence (P<.001); counties with a higher proportion of White residents exhibited reduced racial disparities in crowdfunding outcomes.
    This study contributes to a deeper understanding of racial disparities in cancer crowdfunding. It highlights the impact of racial identity, geographic context, and the potential for implicit bias in donor behavior. As web-based platforms evolve, addressing racial inequality and promoting fairness in health care financing remain critical goals. Insights from this research suggest strategies such as maintaining racial anonymity and ensuring that campaigns provide strong evidence of deservingness. Moreover, broader societal changes are necessary to eliminate the financial distress that drives individuals to seek crowdfunding support.
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