PDF(Pubmed)
Abstract：
UNASSIGNED: Higher education institutions, including medical schools, increasingly rely on fundraising to bridge funding gaps and support their missions. This paper presents a viewpoint on data-driven strategies in fundraising, outlining a 4-step approach for effective planning while considering ethical implications. It outlines a 4-step approach to creating an effective, end-to-end, data-driven fundraising plan, emphasizing the crucial stages of data collection, data analysis, goal establishment, and targeted strategy formulation. By leveraging internal and external data, schools can create tailored outreach initiatives that resonate with potential donors. However, the fundraising process must be grounded in ethical considerations. Ethical challenges, particularly in fundraising with grateful medical patients, necessitate transparent and honest practices prioritizing donors\' and beneficiaries\' rights and safeguarding public trust. This paper presents a viewpoint on the critical role of data-driven strategies in fundraising for medical education. It emphasizes integrating comprehensive data analysis with ethical considerations to enhance fundraising efforts in medical schools. By integrating data analytics with fundraising best practices and ensuring ethical practice, medical institutions can ensure financial support and foster enduring, trust-based relationships with their donor communities.
摘要：
■高等教育机构，包括医学院,越来越依赖筹款来弥补资金缺口并支持他们的任务。本文提出了一种关于筹款中数据驱动策略的观点，概述了有效规划的4步方法，同时考虑伦理影响。它概述了一个四步的方法来创建一个有效的，端到端,数据驱动的筹款计划，强调数据收集的关键阶段，数据分析,目标确立,并有针对性地制定战略。通过利用内部和外部数据，学校可以创建量身定制的外展计划，与潜在的捐助者产生共鸣。然而,筹款过程必须基于道德考虑。道德挑战,特别是在与感恩的医疗患者筹款方面，必须采取透明和诚实的做法，优先考虑捐赠者和受益者的权利，并维护公众信任。本文提出了关于数据驱动策略在医学教育筹款中的关键作用的观点。它强调将全面的数据分析与道德考虑相结合，以加强医学院的筹款工作。通过将数据分析与筹款最佳实践相结合，并确保道德实践，医疗机构可以确保财政支持和培育持久，与他们的捐助社区建立基于信任的关系。
