背景:先前的研究表明,电子烟市场包含大量品牌。识别这些现有的电子烟品牌是市场监管的关键要素,这将进一步协助政策制定和合规检查。
目标:为了促进对电子烟市场多样化产品格局的监控,我们构建了截至2020-2022年在美国市场出现的电子烟品牌的语义数据库。
方法:为了建立品牌数据库,我们从零售渠道和来源的综合列表中搜索和汇编了电子烟品牌,包括(1)在网络商店销售的电子液体和一次性品牌,(2)在实体店销售并由尼尔森零售扫描仪数据收集的电子烟品牌,(3)维基百科汇编的电子烟品牌,(4)来自2020年国际烟草控制四国吸烟和吸烟(ITC4CV)美国调查的自我报告的电子烟品牌,和(5)Twitter上的电子烟品牌。我们还估计了实体店销量排名前五位的电子烟品牌,根据基于网络的商店中产品的频率和种类,以及2020年ITC4CV美国调查中自我报告品牌的频率。
结果:截至2020-2022年,各种零售渠道共销售了912个电子烟品牌。在2020-2022年期间,前5个品牌是JUUL,vuse,njoy,blu,实体店的逻辑和逻辑;blu,国王,怪物,twist,和基于网络的商店中的电子液体空气工厂;海德,吊舱网格,suorin,Vaporlax,和xtra,用于在基于网络的商店出售的一次性用品;和烟雾,aspire,vaporesso,innokin,和基于自我报告的调查数据。
结论:随着美国食品和药物管理局执行售前烟草市场授权,许多电子烟品牌可能在美国市场成为非法。在这种情况下,电子烟品牌如何在不同的零售渠道中发展和整合,对于了解监管对产品可用性的影响至关重要。我们的电子烟品牌的语义数据库可以作为一个有用的工具来监测产品和市场的发展,进行合规性检查,评估制造商的营销行为,并确定监管影响。
BACKGROUND: Prior studies have demonstrated that the e-cigarette market contains a large number of brands. Identifying these existing e-cigarette brands is a key element of market surveillance, which will further assist in policy making and compliance checks.
OBJECTIVE: To facilitate the surveillance of the diverse product landscape in the e-cigarette market, we constructed a semantic database of e-cigarette brands that have appeared in the US market as of 2020-2022.
METHODS: In order to build the brand database, we searched and compiled e-cigarette brands from a comprehensive list of retail channels and sources, including (1) e-liquid and disposable brands sold in web-based stores, (2) e-cigarette brands sold in brick-and-mortar stores and collected by the Nielsen Retail Scanner Data, (3) e-cigarette brands compiled by Wikipedia, (4) self-reported e-cigarette brands from the 2020 International Tobacco Control Four-Country Smoking and Vaping (ITC 4CV) US survey, and (5) e-cigarette brands on Twitter. We also estimated the top 5 e-cigarette brands by sales volume in brick-and-mortar stores, by the frequency and variety of offerings in web-based shops, and by the frequency of self-reported brands from the 2020 ITC 4CV US survey.
RESULTS: As of 2020-2022, a total of 912 e-cigarette brands have been sold by various retail channels. During 2020-2022, the top 5 brands are JUUL, vuse, njoy, blu, and logic in brick-and-mortar stores; blu, king, monster, twist, and air factory for e-liquids in web-based stores; hyde, pod mesh, suorin, vaporlax, and xtra for disposables sold in web-based stores; and smok, aspire, vaporesso, innokin, and eleaf based on self-reported survey data.
CONCLUSIONS: As the US Food and Drug Administration enforces the premarket tobacco market authorization, many e-cigarette brands may become illegal in the US market. In this context, how e-cigarette brands evolve and consolidate in different retail channels will be critical for understanding the regulatory impacts on product availability. Our semantic database of e-cigarette brands can serve as a useful tool to monitor product and marketplace development, conduct compliance checks, assess manufacturers\' marketing behaviors, and identify regulatory impacts.