■先进的媒体技术已经成为人们日常生活中不可或缺的一部分,为他们提供新的工具和环境,以形成和制定他们的身份。迄今为止,文献承认媒体技术,比如社交网站,用于形成和制定在线身份,这些平台可以同时对个人身份工作构成挑战。然而,我们对个人为应对长期面临的挑战而采用的精确的在线身份工作策略知之甚少。
■本文研究了Instagram微影响者的在线身份工作动态,社交网站为他们提供支持,并指导他们每天形成和实施他们的在线身份。这项研究以以下研究问题为指导:Instagram微型影响者在网上所面临的挑战是什么,以及随着时间的推移,他们为应对这些挑战而采用的在线身份工作策略是什么?
■这项研究采用了一种极端的案例方法来严格探索Instagram上七个微型影响者的生活。我们结合了来自叙事访谈的深入数据,来自在线自传叙事的纵向数据通过参与者\'Instagram时间表披露,和后续采访。
■我们的分析揭示了三个主要主题,突出了Instagram微观影响者在线面临的挑战:(1)放大的社会期望,(2)不真实的感觉,and,因此,(3)心理困扰。我们发现,这些挑战被视为其在线身份工作过程的催化剂。我们确定了Instagram微影响者随着时间的推移采用的三种关键在线身份工作策略:(1)尝试他们的在线身份,其次是(2)在他们的在线和离线身份之间进行细分,或(3)通过在线多重性添加身份。
■我们的研究提供了新的见解,以了解个人如何通过参与不同的在线身份工作策略来应对随着时间的推移管理其在线身份的挑战。这项研究强调了设计使个人能够应对在线挑战的在线媒体技术的重要性。我们强调需要为(1)真实身份的表达设计在线空间,(2)社区建设,(3)在线多重性。
UNASSIGNED: Advanced media technologies have become an integral part of people\'s daily lives, providing them with new tools and environments for the formation and enactment of their identities. To date, the literature acknowledges that media technologies, such as social networking sites, are used to form and enact online identities, and that these platforms can simultaneously pose challenges to individuals\' identity work. However, we know little about the precise online
identity work strategies that individuals employ in response to the challenges they face over time.
UNASSIGNED: This paper examines the online
identity work dynamics of Instagram micro-influencers, for whom social network sites enable and guide them in forming and enacting their online identities on a daily basis. The study was guided by the following research question: what are the challenges that Instagram micro-influencers perceive online and what are the online identity work strategies that they employ in response to these challenges over time?
UNASSIGNED: This study employs an extreme
case approach to rigorously explore the lives of seven micro-influencers on Instagram. We combine in-depth data from narrative interviews, longitudinal data from online autobiographical narratives revealed through the participants\' Instagram timelines, and follow-up interviews.
UNASSIGNED: Our analysis revealed three main themes that highlight the challenges that Instagram micro-influencers face online: (1) amplified social expectations, (2) feelings of inauthenticity, and, as a result thereof, (3) psychological distress. We found that these challenges were viewed as catalysts for their online
identity work processes. We identified three key online
identity work strategies that the Instagram micro-influencers employed in response over time: (1) experimenting with their online identities, followed by either (2) segmenting between their online and offline identities, or (3) adding identities through online multiplicity.
UNASSIGNED: Our research provides new insights into how individuals may respond to the challenge of managing their online identities over time by engaging in different online identity work strategies. This study highlights the importance of designing online media technologies that enable individuals to cope with online challenges. We emphasize the need to design online spaces for (1) the expression of authentic identities, (2) community building, and (3) online multiplicity.