UNASSIGNED:限制向儿童宣传食品和非酒精饮料是解决儿童肥胖的有效策略。业界认为,进一步的限制是不必要的。
UNASSIGNED:根据行业评估,更具体地说是营销对儿童的影响,确定广告活动是否成功。
UNASSIGNED:审查了广告业发布的评估广告活动效果的117个案例研究(1980-2016年)。该行业数据源以前曾用于分析酒精广告活动的影响。通过应用世界卫生组织营养概况模型来评估产品的营养概况,该模型旨在限制向儿童销售食品和饮料。
未经评估:食品和饮料行业广告活动针对包括儿童在内的特定消费者,使用几种有说服力的营销技巧(利用名人和游戏化),经常把不健康的产品定位为健康的,并导致广告产品的销售增加,投资回报良好。与健康相关的声明,以及与向儿童推销产品相关的活动的各个方面进行了总结。
UNASSIGNED:我们对食品和非酒精饮料案例研究的分析与对烟草和酒精广告的类似分析相一致。
未经评估:此分析,根据内部行业数据,提供了关于广告对消费相关结果的影响以及实现这些影响的机制的重要证据。
UNASSIGNED: Placing limitations on advertising of food and nonalcoholic drinks to children is an effective strategy in addressing childhood obesity. The industry maintains that further restrictions are unnecessary.
UNASSIGNED: To ascertain whether the advertising campaigns were successful according to the industry evaluations and more specifically the effects of marketing on children.
UNASSIGNED: A total of 117
case studies (1980-2016) published by the advertising industry which evaluate the effects of advertising campaigns were reviewed. This industry data source had been previously used to analyze the effects of alcohol advertising campaigns. The nutrition profile of the products was assessed by applying the World Health Organisation Nutrition Profile model designed to restrict the marketing of foods and beverages to children.
UNASSIGNED: The food and
drink industry advertising campaigns target specific consumers including children, use several persuasive marketing techniques (utilizing celebrities and gamification), often position unhealthy products as healthy, and lead to increased sales of the advertised product with good returns on investment. The health-related claims made, and aspects of the campaigns related to the marketing of the products to children are summarized.
UNASSIGNED: Our analysis of food and non-alcoholic drinks
case studies aligns with similar analyses of tobacco and alcohol advertising.
UNASSIGNED: This analysis, based on internal industry data, presents important evidence on the effects of advertising on consumption-related outcomes and the mechanisms by which they are achieved.