背景:运动器材的成本不断上升,再加上社会经济差异,阻碍儿童参与体育活动。休闲设备图书馆(LEL)瑞典的一项独特服务,通过提供免费设备贷款来应对这一挑战。这项研究调查了为儿童和青少年在休闲时间从事体育活动的机会免费提供体育和娱乐设备的重要性。
方法:利用2022年夏季的横断面调查,该研究基于427名7至25岁LEL用户的数据.用户特征(人口统计,社会经济地位,身体活动概况),分析了设备使用模式和感知意义。使用消费者品牌识别的概念对研究结果进行了讨论。
结果:结果表明,LEL在性别方面达到了广泛而多样化的儿童和年轻人群体,年龄,社会经济地位,和身体活动概况。借来的设备,主要用于游戏和娱乐,作为儿童和青少年的重要资源,特别是,对于那些社会经济地位较低的人。LEL被所有用户组认为非常重要,大多数人强调其在促进休闲活动方面的重要性。
结论:该研究表明,LEL的成功在于其可访问性以及用户对LEL品牌的认同。用户认为LEL是一种满足各种娱乐需求的服务,而不是运动,培养包容性。在各种类型的地区进行商店的本地化,结合高质量的产品,使来自不同社会经济领域的儿童和年轻人能够使用这项服务。LEL的成功取决于保持积极的品牌形象和促进娱乐导向的身份。存在加强与用户情感纽带的机会,加强品牌战略,并将LEL定位为包容性娱乐活动的宝贵资源。总之,这项研究强调了免费贷款服务的潜力,比如LEL,弥合促进儿童和年轻人体育活动的社会经济差距。
BACKGROUND: The escalating costs of sports equipment, coupled with socioeconomic disparities, hinder children\'s participation in physical activities. The Leisure Equipment Library (LEL), a unique service in Sweden, addresses this challenge by providing free equipment lending. This study investigated the significance of providing free lending of sports and recreational equipment for children\'s and youth\'s opportunities to engage in physical activities during leisure time.
METHODS: Utilizing a cross-sectional survey during the summer-2022 period, the study is based on data from 427 LEL users aged 7 to 25 years. User characteristics (demography, socioeconomic status, physical activity profiles), equipment usage patterns and perceived significance are also analyzed. The findings are discussed using the concept of consumer-brand identification.
RESULTS: The results showed that LEL reaches a broad and diverse group of children and young people in terms of gender, age, socioeconomic status, and physical activity profile. The borrowed equipment, primarily used for play and recreation, serves as an essential resource for children and youths and, in particular, for those with low socioeconomic status. LEL is considered highly important by all user groups, with a majority emphasizing its significance in facilitating leisure activities.
CONCLUSIONS: The study suggests LEL\'s success lies in its accessibility and that users identify with the brand of LEL. Users perceive LEL as a service catering to various recreational needs rather than sports, fostering inclusivity. The localization of stores in various types of areas, combined with high-quality products, enable children and young people from different socioeconomic areas to use the service. LEL\'s success hinges on maintaining a positive brand image and promoting a recreation-oriented identity. Opportunities exist to strengthen emotional bonds with users, enhance branding strategies, and position LEL as a valuable resource for inclusive recreational activities. In conclusion, this study highlights the potential of free lending services, such as LEL, to bridge socioeconomic gaps in the promotion of physical activity among children and young people.