consumer behaviour

消费者行为
  • 文章类型: Journal Article
    背景:本研究旨在探索意识,经验,以及骨关节炎(OA)患者对其医疗保健管理的信念,同时评估他们的总体满意度。
    方法:在意大利进行了一项横断面在线调查,瑞典,俄罗斯,严格开发基于OA国际准则与医疗保健专业人员和个人与OA。年龄超过40岁的自我报告的髋和/或膝OA的参与者符合资格。分析框架包括描述性分析(评估“推荐”的意识水平,\'可选\',和\'不推荐\'治疗),分析建议的治疗方法和采取的治疗方法,探索信仰,障碍和满意度分析(0-100量表)。
    结果:共有401名参与者(平均年龄:59.7,78.3%为女性,28%意大利,49%瑞典人,23%的俄罗斯人)对这项研究做出了贡献。在瑞典,57%-72%的人准确地确定了推荐的治疗方法,在俄罗斯,范围为34%-91%,在意大利,是35%-73%。在意大利(87/81%)和俄罗斯(97/97%),主要建议和采取的治疗方法是口服抗炎药,在瑞典(84/79%)。值得注意的是,只有瑞典就每个人锻炼的有效性达成了共识,而俄罗斯和意大利坚持将射线照相结果作为锻炼的先决条件。平均满意度为59.7(意大利),47.4(瑞典),35.2(俄罗斯)。
    结论:这项研究揭示了意识的变化,治疗偏好,三个国家之间的信仰,强调有必要对OA管理进行量身定制的教育,这说明了整个欧洲的地区差异。
    BACKGROUND: This study aimed to explore the awareness, experiences, and beliefs of individuals with osteoarthritis (OA) regarding their healthcare management, along with assessing their overall satisfaction levels.
    METHODS: A cross-sectional online survey was conducted in Italy, Sweden, and Russia, rigorously developed based on OA international guidelines in collaboration with healthcare professionals and individuals with OA. Participants over 40 years of age with self-reported hip and/or knee OA were eligible. The analytical framework included descriptive analysis (assessment of awareness levels for \'recommended\', \'optional\', and \'not recommended\' treatments), analysis of suggested treatments and taken treatments, exploration of beliefs, barriers and satisfaction analysis (0-100 scale).
    RESULTS: A total of 401 participants (mean age: 59.7, 78.3% female, 28% Italian, 49% Swedish, 23% Russian) contributed to the study. In Sweden, 57%-72% accurately identified recommended treatments, while in Russia, the range was 34%-91%, and in Italy, it was 35%-73%. The predominant suggested and taken treatments were oral anti-inflammatory drugs in Italy (87/81%) and Russia (97/97%) and specific exercise in Sweden (84/79%). Notably, only Sweden reached a consensus on the effectiveness of exercise for everyone, while Russia and Italy insisted on radiographic findings as a prerequisite for exercise. Mean satisfaction levels were 59.7 (Italy), 47.4 (Sweden), and 35.2 (Russia).
    CONCLUSIONS: This study uncovered variations in awareness, treatment preferences, and beliefs among the three countries, underscoring the necessity for tailored education on OA management that accounts for regional differences across Europe.
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  • 文章类型: Journal Article
    中国,作为世界上最大的生产商,交易员,和水生食品的消费者,缺乏对可持续水产食品的消费模式和支付意愿的全面研究。这项研究通过对中国各省3403名参与者的在线调查来解决这一差距。大多数消费者(34.7%的参与者)每周食用两次或更多的水生食品,主要来自传统市场(26%)。大多数人更喜欢新鲜或鲜活的产品(76%),42%的人认为养殖和野生选择没有区别。老年人的消费量较高,富裕,城市,和沿海居民。甲壳类动物,尤其是虾,是经常消费的物种,对鲑鱼和鲍鱼等奢侈品越来越感兴趣。口味和质量是促使消费者选择购买水产食品的主要因素。食品安全是首要关注的问题,其次是环境影响。值得注意的是,92.4%的参与者愿意为认证产品支付额外费用。影响较高支付意愿的因素包括较高的收入,内陆住宅,价格敏感性,起源意识,以及对食品安全和环境的担忧。研究结果突出表明,中国的水产食品行业和消费可以变得更加可持续,通过生产和进口与消费者对高质量和多样化水产食品的偏好保持一致,同时还解决了与食品安全和环境影响有关的问题。这项研究为中国快速转型的水产食品市场提供了有价值的见解,为行业创新和促进可持续消费模式提供启示。
    China, as the world\'s largest producer, trader, and consumer of aquatic foods, lacks comprehensive research on consumption patterns and willingness to pay for sustainable aquatic food. This study addressed this gap through an online survey of 3403 participants across Chinese provinces. A majority of consumers (34.7% of the participants) consume aquatic food twice or more per week, mainly from traditional markets (26%). Most prefer fresh or live products (76%), with 42% seeing no difference between farmed and wild options. Consumption is higher among older, affluent, urban, and coastal residents. Crustaceans, especially shrimp, are frequently consumed species, with growing interest in luxury species like salmon and abalone. Taste and quality emerge as the primary factors motivating consumer choices in aquatic food purchases. Food safety is the primary concern, followed by environmental impact. Notably, 92.4% of participants would pay extra for certified products. Factors influencing a higher willingness to pay include higher income, inland residence, price sensitivity, origin consciousness, and concerns about food safety and the environment. The findings highlight that China\'s aquatic food industry and consumption can become more sustainable by aligning with consumer preferences for high-quality and diverse aquatic food through both production and import, while also addressing concerns related to food safety and environmental impact. This research provides valuable insights into China\'s rapidly transforming aquatic food market landscape, offering implications for industry innovation and the promotion of sustainable consumption patterns.
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  • 文章类型: Journal Article
    本研究旨在通过制定3因素“食品通货膨胀对消费者行为的影响”(IMF-ConB)量表,比较土耳其人口在高通货膨胀下与粮食安全有关的消费者行为变化。项目生成和专家评估,通过初步应用纯化项目,并进行了最后的管理。中度至重度粮食不安全的个人对粮食消费模式表现出更高的通货膨胀影响得分,食品购物行为,与安全和轻度不安全的个人相比,食品购买动机因素。通过FI-ConB的通货膨胀影响评分与食品选择的价格动机之间存在正相关。主要的食物选择动机是安全到轻度不安全的人的健康,而对于中度到重度食物不安全的人来说,这是价格。研究结果表明,与粮食安全个人相比,粮食不安全个人受到高粮食通货膨胀的影响更大。
    This study aimed to compare the change in consumer behaviour in the face of high inflation with respect to food security in the Turkish population by developing a 3-factor The Impact of Food Inflation on Consumer Behaviour (IFI-ConB) scale. Item generation and expert evaluation, item purification by preliminary application, and final administration were conducted. The moderate to severe food insecure individuals exhibited a higher inflation impact score on food consumption patterns, food shopping behaviours, and food purchasing motives factors compared to secure to mild insecure individuals. A positive correlation was found between the inflation impact score by IFI-ConB and the price motive for food choice. The primary food choice motive was health among the secure to mild insecure individuals, while for the moderate to severe food insecure individuals, it was price. The findings indicate that food insecure individuals are more affected by high food inflation compared to food secure individuals.
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  • 文章类型: Journal Article
    接触消费品中的危险化学品对个人健康和环境构成重大风险,即使每个单独的暴露量都很低,综合影响也可能是负面的。这就需要采取知情和有效的政策来降低风险。这篇系统的综述旨在识别和分析现有的证据,产品使用,和产品处置受到消费品中有害化学品信息和价格干预的影响。审查是根据PRISMA2020指南进行的,综合了48篇关于信息与消费者反应之间关系的科学文章。没有发现关于价格干预效果的相应研究。大部分已确定的文章都集中在家用化学品上,警告标签是常见的,虽然在“日常产品”上发布的信息较少,但危险化学品的存在对消费者来说不太清楚。关于危险化学品的信息对消费者行为的影响具有高度的背景性,并且取决于产品的类型,消费者行为以及使用哪种标签。警告符号可有效传达潜在危险的一般警告,尽管消费者经常误解关于这种危险的确切性质的细节,或者应该采取什么手段来尽量减少这种危险。信息文本的信息量更大,但也经常被错过或很快被遗忘。消费者购买更安全产品的意愿通常是积极的,但很低。需要进一步研究消费者如何对有关化学危害的信息和价格信号做出反应,以改善政策设计。
    Exposure to hazardous chemicals in consumer products poses significant risks to personal health and the environment, and the combined effects may be negative even if each individual exposure is low. This necessitates informed and effective policies for risk reduction. This systematic review aims to identify and analyse existing evidence on how consumer preferences, product use, and product disposal are affected by information on harmful chemicals in consumer products and by price interventions. The review is conducted according to the PRISMA 2020 guidelines, synthesises forty-eight scientific articles on the relationship between information and consumer responses. No corresponding studies on the effects of price interventions were found. A large share of the identified articles focused on household chemicals, where warning labels are common, while less has been published on \"everyday products\" where the presence of hazardous chemicals is less clear to consumers. Effects of information on hazardous chemicals on consumer behaviour are highly contextual and dependent on the type of product, consumer behaviour and what kind of label is used. Warning symbols are effective in communicating a general warning of a potential danger, although consumers often misinterpret specifics regarding the exact nature of that danger or what means should be taken to minimise it. Informational texts are more informative but are also often missed or quickly forgotten. Consumer willingness to pay for safer products is generally positive but low. Additional research on how consumers react to information and price signals on chemical hazards is needed to improve policy design.
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  • 文章类型: Journal Article
    越来越多的食品公司自愿采取环境政策和可持续发展举措来应对气候变化。这项研究的目的是分析餐桌橄榄产品上环境标签的存在,探索消费者对这些公司的环境承诺和倡议的看法,并评估这些信息对购买决策的影响。为此,在西班牙不同的大卖场和超市进行了一项市场研究,并向消费者提交了一份在线调查(n=227)。结果表明,与可持续性相关的环境声明和/或认证没有出现在餐桌橄榄产品上,尽管大多数生产和/或销售餐桌橄榄的公司都采取了环境和可持续性政策和承诺(34.3%的环境政策在其网站上发布)。超过85%的消费者积极评价这些公司的可持续发展承诺,并认为环保举措非常重要。作为一个消费者部门密切关注环境承诺,这将是有趣的表橄榄公司,以确定他们的产品的可持续性政策\“标签,因此,促进有利于环境的消费者购买选择。这些结果可以帮助食品行业制定最佳策略来宣传其社会和环境政策和承诺。
    An increasing number of food companies are voluntarily adopting environmental policies and sustainability initiatives to tackle climate change. The aims of this study were to analyse the presence of environmental labels on table olive products, to explore consumer perceptions of these companies\' environmental commitment and initiatives, and to evaluate the influence of these messages on purchasing decisions. For this purpose, a market study was conducted in different hypermarkets and supermarkets in Spain, and an online survey was submitted to consumers (n = 227). The results show that environmental claims and/or certifications related to sustainability do not appear on table olive products, despite most of the companies that produce and/or market table olives having adopted environmental and sustainability policies and commitments (34.3% have their environmental policy published on their website). More than 85% of consumers positively value these companies\' sustainability commitments and consider environmental initiatives to be very important. As a sector of consumers pays close attention to environmental commitments, it would be interesting for table olive companies to identify their sustainability policies on their products\' labelling to, thus, facilitate pro-environmental consumer purchase choices. These results could help the food industry develop the best strategies to publicise their social and environmental policies and commitments.
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  • 文章类型: Journal Article
    美国食品和药物管理局(FDA)拥有修改风险烟草产品广告声明的监管机构。为指导今后的监管工作,我们调查了修改后的风险索赔广告的变化如何影响消费者对CamelSnus产品风险索赔的看法.
    年轻人和成年人(15-65岁),包括电流,从来没有,和以前的吸烟者,作为一项基于网络的调查的一部分,他们随机查看了五个骆驼鼻烟印刷广告中的一个。四个广告使用四种格式呈现与鼻烟的亚硝胺含量相关的信息:(1)文本,(2)条形图,(3)文本/证明和(4)条形图/证明。第五种格式,用作控件,是目前骆驼Snus的广告,没有关于亚硝胺含量的明确声明。查看所有产品的广告后,参与者被问及他们对尝试哪种产品最感兴趣。
    暴露于包含明确降低风险信息的广告的参与者同意,该产品的广告主张比香烟带来的健康风险更小。然而,包含风险降低信息的广告也被认为包含不太真实的信息,受访者对所提供的信息更加怀疑。广告索赔格式与选择其他烟草产品的鼻烟无关,也不与购买意向有关。
    这项研究的结果表明,消费者对降低风险的信息做出反应,虽然也许不是以直接的方式预期。我们发现广告格式没有显著差异(数字,图形,证词)。
    UNASSIGNED: The US Food and Drug Administration (FDA) has regulatory authority for modified risk tobacco product advertising claims. To guide future regulatory efforts, we investigated how variations in modified risk claim advertisements influence consumer perceptions of product risk claims for Camel Snus.
    UNASSIGNED: Young people and adults (15-65), including current, never, and former smokers, were randomised to view one of five Camel Snus print advertisements as part of a web-based survey. Four of the advertisements presented information related to nitrosamine content of snus using four formats: (1) text, (2) a bar chart, (3) a text/testimonial and (4) a bar chart/testimonial. The fifth format, used as a control, was a current advertisement for Camel Snus without the explicit claims made about nitrosamine content. After viewing advertisements for all products, participants were asked which product they would be most interested in trying.
    UNASSIGNED: Participants exposed to advertisements that contained an explicit reduced risk message agreed the advertising claim for that product posed fewer health risks than cigarettes. However, advertisements containing the reduced risk messages were also viewed as containing less truthful information and respondents were more sceptical of the information presented. Advertisement claim format was not associated with selecting snus over the other tobacco products, nor was it associated with purchase intentions.
    UNASSIGNED: The results of this research indicate that consumers respond to reduced risk messages, though perhaps not in the direct way anticipated. We found no significant differences by advertisement format (numerical, graphical, testimonial).
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  • 文章类型: Journal Article
    消费者食品选择的话题受到了食品行业研究人员和利益相关者的广泛关注。然而,为了更好地促进食品消费朝着更可持续的方向发展,我们需要增加对影响消费者选择食物的因素的认识和理解。这项研究是对2017年至2021年之间进行的评论的系统回顾,总结和综合了有关食物选择的评论。目的是提供有关消费者食物选择的最新知识,指出已经知道的,并确定知识差距,以便为未来的研究确定优先次序。分析强调了食物选择的决定性因素,即产品,可用信息,价格,context,个人和群体的影响和感官知觉。研究结果的综合遵循社会生态模型,整合四个不同层次的社会和环境系统:物理食物环境,社会和社区层面,人际关系和,最后,个体特征,如心理和行为因素。结果表明,行为模式,受到强大的非正式机构的影响,比如文化和规范,很难打破;例如,转变为更可持续的食物行为。研究结果表明,需要更多的跨学科研究和现实生活中的研究来掌握食物选择的复杂性。这将使我们更好地理解消费者是由,除其他外,物理环境,社交互动,和文化。
    The topic of consumer food choice has received much attention among researchers and stakeholders within the food industry. However, in order to better facilitate food consumption towards a more sustainable direction, we need increased knowledge and understanding of factors that influence consumers\' food choice. This study is a systematic review of reviews conducted between 2017 and 2021, summarising and synthesising reviews on food choice. The aim is to provide an update of the current knowledge on consumer food choice, point out what is already known, and identify knowledge gaps to enable a prioritisation for future research. The analysis highlights decisive factors in food choice, i.e. product, available information, price, context, personal and group influences and sensory perceptions. The synthesis of findings follows a socioecological model, integrating four different levels of the social and environmental systems: the physical food environment, the social and community level, interpersonal relations and, finally, individual characteristics such as psychological and behavioural factors. Results show that behavioural patterns, influenced by strong informal institutions, such as culture and norms, can be difficult to break; for example, changing into more sustainable food behaviour. The findings suggest that more interdisciplinary research and studies in real-life settings are needed to grasp the complexity of food choice. This would allow for us to better understand consumers as social beings shaped by, among other things, the physical environment, social interactions, and culture.
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  • 文章类型: Journal Article
    丝瓜的种子和汁液[丝瓜(L.)]通常作为废物丢弃。因此,这项研究的目的是确定感官特性的丝瓜汁(水溶液),如果它可以加入到食品项目(橙汁)增加的营养益处和作为替代甜味剂。一项感官试验(n=94)要求参与者评估丝瓜汁样品和五种不同的橙汁样品,并增加丝瓜汁(对照[0%],5%,7.5%,10%,12.5%)。参与者使用9点享乐主义量表评估样本,检查所有适用的,和一个开放式评论问题。丝瓜汁被描述为具有温和的味道以及木质,泥土,和花卉属性和回味。含有5%丝瓜汁的橙汁的喜好评分与对照组没有显着差异。然而,随着丝瓜汁的数量增加到5%以上,喜好评分下降,与对照组有显著差异。含有丝瓜汁样品(7.5%及以上)的橙汁与异味有关,而含有5%丝瓜汁的橙汁和对照与属性(甜,果味,橙色,热带,柑橘)增加了参与者的喜好。未来的研究应继续研究丝瓜汁的感官特性及其在不同食品中的掺入。实际应用:这是研究居住在西方世界的参与者的丝瓜汁的感官特性的首批研究之一。丝瓜汁被发现是木质的,泥土,苦涩,和花卉。可接受的是,将丝瓜汁添加到按体积计高达5%的橙汁中。然而,它没有增加甜味感知的橙汁。在7.5%的丝瓜汁添加和更高的水平下,在橙汁中观察到异味。
    The seeds and sap of luffa [Luffa cylindrica (L.)] are usually discarded as waste. As such, this study aimed to identify the sensory properties of luffa sap (aqueous solution) and if it can be incorporated into a food item (orange juice) for added nutritional benefits and as an alternative sweetener. A sensory trial (n = 94) asked participants to evaluate a luffa sap sample and five different orange juice samples with increasing amounts of luffa sap (control [0%], 5%, 7.5%, 10%, 12.5%). The participants evaluated the samples using 9-point hedonic scales, check-all-that-apply, and an open-ended comment question. The luffa sap was described as having a mild flavor as well as woody, earthy, and floral attributes and an aftertaste. The liking scores for the orange juice with the 5% luffa sap did not significantly differ from the control. However, as the amount of luffa sap increased above 5%, the liking scores decreased and were significantly different from the control. The orange juice with luffa sap samples (7.5% and above) was associated with off-flavors, while the orange juice with 5% luffa sap and the control were associated with the attributes (sweet, fruity, orange, tropical, citrus) that increased the participants liking. Future studies should continue to investigate the sensory properties of luffa sap and its incorporation into different food products. PRACTICAL APPLICATION: This is one of the first studies to investigate the sensory properties of luffa sap with participants residing in the Western world. The luffa sap was found to be woody, earthy, bitter, and floral. It was acceptable to add luffa sap to orange juice up to 5% by volume. However, it did not increase the sweetness perception of the orange juice. At a 7.5% luffa sap addition and higher levels, off-flavors were observed in the orange juice.
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  • 文章类型: Journal Article
    这项研究确定了政党竞选信息搜索对加纳选民行为的影响。然而,研究人员通过将消费者行为的观点应用于选民行为进行了这项研究,目的是研究消费者(选民)的行为如何受到其决策过程中竞选活动信息搜索的影响。该检查使用定量研究来确定投票行为与政治运动之间的关系,并进行了横断面调查,以收集阿克拉7203名选民的数据。这些选民是通过随机抽样选择的,数据是通过问卷调查收集的。这项研究从三个维度测量选民(消费者)行为,即心理,社会和个人行为。使用Amos中的结构方程模型(SEM)进行分析,以建立变量之间的关系。研究表明,竞选信息搜索与选民心理行为之间存在显着的正相关关系。同样,对竞选信息的信息搜索会显著影响选民的社会和个人行为。研究得出的结论是,选民的行为受到他们对政治竞选信息内容或细节的搜索的影响。研究得出的结论是,存在政治营销和选民行为改变的机会。尽管如此,应充分注意开发和部署消费者行为模型,该模型应认识到加纳政治营销竞选活动中的挑战和变化。政党/候选人应向选民提供有关其竞选承诺和宣言的充分信息,以影响其行为赢得选票。这项研究为政治营销领域的文学知识做出了重大贡献。尽管如此,应在加纳以外的其他司法管辖区进行进一步研究,以验证模型或检验假设.
    This study ascertained the influence of political party campaign message information search on the behaviour of voters in Ghana. The researchers however conducted this study by applying the perspectives of consumer behaviour to voter behavior with an objective to examine how the behaviour of consumers (voters) is influenced by the search for information on election campaign messages in their decision-making process. The examination used quantitative research to determine the relationship between voting behaviour and political campaign with the cross-sectional survey deployed to collect data from 7203 voters in Accra. These voters were selected through random sampling and the data was collected with questionnaires. The study measured voter (consumer) behaviour from three dimensions namely psychological, social and personal behaviour. The Structural Equation Model (SEM) in Amos was used for the analysis to establish the relationship between the variables. The study revealed that significant positive relationship between campaign message information search and voter psychological behaviour. Likewise, information searches on campaign messages significantly influence voters\' social and personal behaviour. The study concluded that the behaviour of voters is influenced by their search for content or details of political campaign messages. The study concludes that there are opportunities for political marketing and change in voter behaviour. Still, sufficient attention should be given to developing and deploying a consumer behaviour model that recognises the challenges and changes with political-marketing campaigning for vote in Ghana Political parties/candidates should make available adequate information on their campaign promises and manifestos to voters to influence their behaviour towards winning their votes. This study has contributed significantly to the knowledge of literature in the field of political marketing. Nonetheless, further studies should be conducted in other jurisdictions other than Ghana to validate the model or test the hypotheses.
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  • 文章类型: Journal Article
    这项研究旨在披露和比较瑞士和越南的肉类消费群体,它们的社会经济和文化背景不同(前者是发达国家,后者是一个新兴的)制定一套特定于细分市场的建议,这些建议可能适用于可比背景下的消费,也就是说,在其他发达国家和其他新兴经济体。
    数据是通过两项在线调查收集的:一项是随机选择的家庭中的瑞士居民,另一项是通过滚雪球抽样招募的越南城市居民。瑞士的最终样本量为N=643,越南为N=616。分层聚类分析,然后进行K均值聚类分析,发现这两个国家有五个不同的聚类。
    这两个国家共有三个群体:肉类爱好者(瑞士占21%,越南占19%),主动消费者(瑞士为22%,越南为14%)和建议消费者(瑞士为19%,越南为25%)。两个是每个国家特有的,瑞士的传统(19%)和基本(21%)消费者以及越南的自信(16%)和焦虑(26%)消费者。
    依靠自愿行动,轻推技术,私人倡议和消费者的责任感肯定是有用的,但仍不足以在给定的时间框架内实现行星健康饮食(《2030年可持续发展议程》)。各国政府别无选择,只能启动其影响范围内的所有杠杆——包括监管措施——并迫使私营部门行为者承诺对其实施的措施。具有共同目标和措施的具有约束力的国际议程是一种明智的方法。与以前的大多数研究不同,侧重于肉类消费强度和频率或饮食类型来细分消费者,我们的方法,根据心理档案,允许识别共享共同驱动因素和障碍的细分市场,从而制定更有针对性的措施来减少肉类消费。
    UNASSIGNED: This study aims to disclose and compare meat consumer segments in Switzerland and Vietnam, which differ in terms of their socioeconomic and cultural settings (the former is a developed country, and the latter is an emerging one) to develop a set of segment-specific recommendations that might be applied to consumption in comparable contexts, that is, in other developed countries and other emerging economies.
    UNASSIGNED: Data were collected through two online surveys: one for Swiss residents from randomly selected households and one for Vietnamese urban residents recruited via snowball sampling. The final sample size was N = 643 for Switzerland and N = 616 for Vietnam. Hierarchical cluster analyses followed by K-means cluster analyses revealed five distinct clusters in both countries.
    UNASSIGNED: Three clusters were common to both countries: meat lovers (21% in Switzerland and 19% in Vietnam), proactive consumers (22% in Switzerland and 14% in Vietnam) and suggestible consumers (19% in Switzerland and 25% in Vietnam). Two were specific to each country, namely traditional (19%) and basic (21%) consumers in Switzerland and confident (16%) and anxious (26%) consumers in Vietnam.
    UNASSIGNED: Relying on voluntary actions, nudging techniques, private initiatives and consumers\' sense of responsibility will certainly be useful but will nevertheless be insufficient to achieve a planetary health diet within the given timeframe (the 2030 Agenda for Sustainable Development). Governments will have no choice but to activate all levers within their sphere of influence - including regulatory measures - and oblige private sector actors to commit to the measures imposed on them. A binding international agenda with common objectives and measures is a judicious approach. Unlike most previous studies, which focused on meat consumption intensity and frequency or diet type to segment consumers, our approach, based on psychographic profiles, allows the identification of segments that share common drivers and barriers and thus the development of better-targeted measures to reduce meat consumption.
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