PDF(Pubmed)
Abstract：
An increasing number of food companies are voluntarily adopting environmental policies and sustainability initiatives to tackle climate change. The aims of this study were to analyse the presence of environmental labels on table olive products, to explore consumer perceptions of these companies\' environmental commitment and initiatives, and to evaluate the influence of these messages on purchasing decisions. For this purpose, a market study was conducted in different hypermarkets and supermarkets in Spain, and an online survey was submitted to consumers (n = 227). The results show that environmental claims and/or certifications related to sustainability do not appear on table olive products, despite most of the companies that produce and/or market table olives having adopted environmental and sustainability policies and commitments (34.3% have their environmental policy published on their website). More than 85% of consumers positively value these companies\' sustainability commitments and consider environmental initiatives to be very important. As a sector of consumers pays close attention to environmental commitments, it would be interesting for table olive companies to identify their sustainability policies on their products\' labelling to, thus, facilitate pro-environmental consumer purchase choices. These results could help the food industry develop the best strategies to publicise their social and environmental policies and commitments.
摘要：
越来越多的食品公司自愿采取环境政策和可持续发展举措来应对气候变化。这项研究的目的是分析餐桌橄榄产品上环境标签的存在，探索消费者对这些公司的环境承诺和倡议的看法，并评估这些信息对购买决策的影响。为此,在西班牙不同的大卖场和超市进行了一项市场研究，并向消费者提交了一份在线调查(n=227)。结果表明，与可持续性相关的环境声明和/或认证没有出现在餐桌橄榄产品上，尽管大多数生产和/或销售餐桌橄榄的公司都采取了环境和可持续性政策和承诺（34.3％的环境政策在其网站上发布）。超过85%的消费者积极评价这些公司的可持续发展承诺，并认为环保举措非常重要。作为一个消费者部门密切关注环境承诺，这将是有趣的表橄榄公司，以确定他们的产品的可持续性政策\“标签，因此，促进有利于环境的消费者购买选择。这些结果可以帮助食品行业制定最佳策略来宣传其社会和环境政策和承诺。
