背景:由于科学技术的发展和冠状病毒病(COVID-19)大流行的影响,非面对面接触已成为日常工作,在线基于技术的服务(TBSS)一直在扩展。因此,在虚拟的隐喻运动空间中,使用TBSS的参与者数量正在增加。本研究旨在研究TBSS特征对服务提供商与隐喻锻炼服务用户之间关系质量的影响。
方法:参与者是韩国的隐喻运动服务用户,通过目的性抽样选择(n=254,194名男性,61名妇女)。进行了问卷调查,以测量参与者的TBSS特征(享受,稳定性,有用性,易用性,和可靠性)和关系质量(满意度,信任,和承诺)。我们分析了频率,有效性,可靠性,并对收集的数据进行描述性统计。此外,进行相关和多变量多元回归分析。
结果:享受,稳定性,有用性,TBSS的可靠性对满意度有积极影响;然而,易用性没有显著影响。此外,享受,有用性,易用性,TBSS的可靠性对信任有积极影响;然而,稳定性没有显著影响。此外,TBSS的享受和可靠性对承诺有积极影响;然而,有用性,易用性,稳定性无显著影响。
结论:这项研究为隐喻运动服务提供商提供了吸引和留住会员的管理策略。这项研究的结果可以帮助开发有效的TBSS,并帮助面临激烈竞争环境的隐喻服务公司。
BACKGROUND: As non-face-to-face contact has become a daily routine owing to the development of science and technology and impact of the coronavirus disease (COVID-19) pandemic, online technology-based services (TBSSs) have been expanding. Consequently, in virtual metaverse exercise spaces, the number of participants using TBSS is increasing. This study aimed to examine the effects of TBSS characteristics on the quality of the relationship between service providers and users of metaverse exercise services.
METHODS: The participants were metaverse exercise service users in Korea, who were selected through purposive sampling (n = 254, 194 men, 61 women). A questionnaire survey was conducted to measure the participants\' TBSS characteristics (enjoyment, stability, usefulness, ease of use, and reliability) and relationship quality (satisfaction, trust, and commitment). We analyzed the frequency, validity, reliability, and descriptive statistics of the collected data. Moreover, correlation and multivariate multiple regression analyses were conducted.
RESULTS: Enjoyment, stability, usefulness, and reliability of TBSS had positive effects on satisfaction; however, ease of use did not have a significant effect. In addition, enjoyment, usefulness, ease of use, and reliability of TBSS had positive effects on trust; however, stability did not have a significant effect. Furthermore, enjoyment and reliability of TBSS had positive effects on commitment; however, usefulness, ease of use, and stability had no significant effects.
CONCLUSIONS: This study provides metaverse exercise service providers with management strategies for attracting and retaining members. The results of this study could help develop effective TBSS and aid metaverse service companies facing a fiercely competitive environment.