Online review

在线评论
  • 文章类型: Journal Article
    背景:医生评论网站作为希望选择初级保健提供者的患者的信息来源越来越受欢迎。Zocdoc是一个这样的平台,使患者不仅可以评估和审查他们与医生的经验,还可以直接安排约会。这项研究探讨了包括性别在内的几种医生特征,年龄,种族,在医生办公室里说的语言,教育,和面部吸引力影响初级保健医生对Zocdoc的平均数字评分。
    目的:本研究的目的是调查医生特征与Zocdoc患者满意度评分之间的关联。
    方法:从Zocdoc收集了30个城市的1455名初级保健医生的数据集。档案包含医生性别的信息,教育,和他们办公室里说的语言。年龄,面部吸引力,使用商业面部分析软件从个人资料图片中估算种族。每位医生都列出了平均总体满意度,床边方式等级,和等待时间评级从验证的患者。描述性统计,Wilcoxon秩和检验,和多因素logistic回归分析。
    结果:Zocdoc的平均总体评分是高度积极的,随着年龄的增长,较低的面部吸引力,外国学位,对抗程度,说更多的语言与平均评分呈负相关。然而,这些因素的影响大小相对较小。例如,拉丁美洲医学院毕业生的平均总体评分为4.63,而美国毕业生的平均评分为4.77(P<.001),差异大致相当于约会减少2.8%。在多变量分析中,作为亚洲人和拥有骨病医学学位的医生与较高的总体评分呈正相关,在南亚医学院上学和在办公室说更多的欧洲和中东语言时,与较高的总体评分呈负相关。
    结论:总体而言,研究结果表明,年龄,面部吸引力,教育,多语种确实对基于网络的医生评论有一些影响,但是数值效应很小。值得注意的是,偏见可能以多种形式出现。例如,医生的外表或口音可能会影响患者的信任,信心,或者对他们的医生满意,这反过来可能会影响他们对预防性服务的接受,并导致更好或更坏的健康结果。该研究强调需要进一步研究医师特征如何影响患者的护理评级。
    BACKGROUND: Doctor review websites have become increasingly popular as a source of information for patients looking to select a primary care provider. Zocdoc is one such platform that allows patients to not only rate and review their experiences with doctors but also directly schedule appointments. This study examines how several physician characteristics including gender, age, race, languages spoken in a physician\'s office, education, and facial attractiveness impact the average numerical rating of primary care doctors on Zocdoc.
    OBJECTIVE: The aim of this study was to investigate the association between physician characteristics and patient satisfaction ratings on Zocdoc.
    METHODS: A data set of 1455 primary care doctor profiles across 30 cities was scraped from Zocdoc. The profiles contained information on the physician\'s gender, education, and languages spoken in their office. Age, facial attractiveness, and race were imputed from profile pictures using commercial facial analysis software. Each doctor profile listed an average overall satisfaction rating, bedside manner rating, and wait time rating from verified patients. Descriptive statistics, the Wilcoxon rank sum test, and multivariate logistic regression were used to analyze the data.
    RESULTS: The average overall rating on Zocdoc was highly positive, with older age, lower facial attractiveness, foreign degrees, allopathic degrees, and speaking more languages negatively associated with the average rating. However, the effect sizes of these factors were relatively small. For example, graduates of Latin American medical schools had a mean overall rating of 4.63 compared to a 4.77 rating for US graduates (P<.001), a difference roughly equivalent to a 2.8% decrease in appointments. On multivariate analysis, being Asian and having a doctor of osteopathic medicine degree were positively associated with higher overall ratings, while attending a South Asian medical school and speaking more European and Middle Eastern languages in the office were negatively associated with higher overall ratings.
    CONCLUSIONS: Overall, the findings suggest that age, facial attractiveness, education, and multilingualism do have some impact on web-based doctor reviews, but the numerical effect is small. Notably, bias may play out in many forms. For example, a physician\'s appearance or accent may impact a patient\'s trust, confidence, or satisfaction with their physician, which could in turn influence their take-up of preventative services and lead to either better or worse health outcomes. The study highlights the need for further research in how physician characteristics influence patient ratings of care.
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  • 文章类型: Journal Article
    背景:整个美国的药物诱导死亡率持续上升。迄今为止,评估患者对药物使用障碍(SUD)治疗的偏好和优先事项的措施有限,许多患者无法获得循证治疗方案。寻求SUD治疗的患者及其家人可以开始在线搜索SUD治疗设施,在那里他们可以找到关于个别设施的信息,以及通过Google或Yelp等流行平台对患者生成的基于网络的评论的摘要。对卫生保健设施的基于网络的审查可以反映有关与积极或消极的患者满意度相关的因素的信息。患者对SUD治疗的满意度与药物引起的死亡率之间的关系尚不清楚。
    目的:本研究的目的是检查SUD治疗设施的在线综述内容与药物诱导的状态死亡率之间的关系。
    方法:对2005年9月至2021年10月期间列出的药物滥用和精神卫生服务管理局(SAMHSA)指定的SUD治疗设施的在线评论和评级进行了横断面分析。主要结果是(1)SUD治疗设施的平均在线评级从1星(最差)到5星(最佳),以及(2)疾病控制和预防中心(CDC)WONDER数据库(2006-2019)的平均药物诱导死亡率。确定了评论中频率不同的单词簇。使用3级线性模型来估计在线评论评级与药物引起的死亡率之间的关联。
    结果:本研究共纳入589家SAMHSA指定的设施(n=9597条综述)。将药物诱导的死亡率与平均值进行比较。大约一半(24/47,51%)的州死亡率低于平均水平(“低”)(平均每100,000人死亡13.40,SD2.45),一半(23/47,49%)的药物诱导死亡率高于平均水平(“高”)(平均21.92,SD3.69每100,000人死亡)。与低药物死亡率相关的前5个主题包括戒毒和成瘾康复服务(r=0.26),对康复的感激(r=-0.25),感谢治疗(r=-0.32),关怀的员工和惊人的经验(r=-0.23),和个性化恢复计划(r=-0.20)。与高死亡率相关的前5个主题是医生或提供者的护理(r=0.24),粗鲁和不敏感的护理(r=0.23),药物和处方(r=0.22),前台和接待经验(r=0.22),和对沟通的不满(r=0.21)。在多级线性模型中,每100,000人中有10人死亡的州死亡率增加与平均Yelp评分低0.30相关(P=.005)。
    结论:在州一级,SUD治疗设施的较低在线评级与较高的药物诱导死亡率相关。患者体验要素可能与州级死亡率相关。从网上确定的主题,有机地得出的患者内容可以为改善高质量和以患者为中心的SUD护理提供信息。
    BACKGROUND: Drug-induced mortality across the United States has continued to rise. To date, there are limited measures to evaluate patient preferences and priorities regarding substance use disorder (SUD) treatment, and many patients do not have access to evidence-based treatment options. Patients and their families seeking SUD treatment may begin their search for an SUD treatment facility online, where they can find information about individual facilities, as well as a summary of patient-generated web-based reviews via popular platforms such as Google or Yelp. Web-based reviews of health care facilities may reflect information about factors associated with positive or negative patient satisfaction. The association between patient satisfaction with SUD treatment and drug-induced mortality is not well understood.
    OBJECTIVE: The objective of this study was to examine the association between online review content of SUD treatment facilities and drug-induced state mortality.
    METHODS: A cross-sectional analysis of online reviews and ratings of Substance Abuse and Mental Health Services Administration (SAMHSA)-designated SUD treatment facilities listed between September 2005 and October 2021 was conducted. The primary outcomes were (1) mean online rating of SUD treatment facilities from 1 star (worst) to 5 stars (best) and (2) average drug-induced mortality rates from the Centers for Disease Control and Prevention (CDC) WONDER Database (2006-2019). Clusters of words with differential frequencies within reviews were identified. A 3-level linear model was used to estimate the association between online review ratings and drug-induced mortality.
    RESULTS: A total of 589 SAMHSA-designated facilities (n=9597 reviews) were included in this study. Drug-induced mortality was compared with the average. Approximately half (24/47, 51%) of states had below average (\"low\") mortality rates (mean 13.40, SD 2.45 deaths per 100,000 people), and half (23/47, 49%) had above average (\"high\") drug-induced mortality rates (mean 21.92, SD 3.69 deaths per 100,000 people). The top 5 themes associated with low drug-induced mortality included detoxification and addiction rehabilitation services (r=0.26), gratitude for recovery (r=-0.25), thankful for treatment (r=-0.32), caring staff and amazing experience (r=-0.23), and individualized recovery programs (r=-0.20). The top 5 themes associated with high mortality were care from doctors or providers (r=0.24), rude and insensitive care (r=0.23), medication and prescriptions (r=0.22), front desk and reception experience (r=0.22), and dissatisfaction with communication (r=0.21). In the multilevel linear model, a state with a 10 deaths per 100,000 people increase in mortality was associated with a 0.30 lower average Yelp rating (P=.005).
    CONCLUSIONS: Lower online ratings of SUD treatment facilities were associated with higher drug-induced mortality at the state level. Elements of patient experience may be associated with state-level mortality. Identified themes from online, organically derived patient content can inform efforts to improve high-quality and patient-centered SUD care.
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  • 文章类型: Journal Article
    目的:展示了一个框架,用于计算质子治疗的日剂量分布,该框架适用于使用RailsCT进行在线评估的时间范围。
    方法:与日剂量计算相关的任务是完全自动化的。每日和计划图像之间的刚性配准用于传播光束和目标以计算每日剂量;此外,使用可变形配准来传播风险结构,以促进在线评估。使用包含模拟目标和膀胱轮廓的骨盆体模进行端到端恒定测试。处理了与10名临床患者相关的97个每日扇形束CT数据集,以证明在线评估的可行性和实用性。报告计算时间和剂量测定差异。
    结果:体模恒定性测试需要62秒才能完成,注册或计算剂量没有明显差异。在初始和重复扫描中,目标和膀胱轮廓的最大剂量相同(分别为359和310cGy(RBE))。每天97张患者图像的总处理时间平均为154.6s(73.0-222.0s;SD=31.8s)。平均而言,剂量计算占总处理时间的35%。目标轮廓的D95平均差异为1.5%(SD=1.6%),在单个每日图像上最大减少5.9%。
    结论:每日剂量可以在一个时间范围内自动计算,可使用扫描仪实用程序结合商业治疗计划系统的脚本API进行在线评估。质子治疗中剂量的在线评估有助于检测临床相关变化,指南设置,并促进治疗或重新规划决策。
    OBJECTIVE: To demonstrate a framework for calculating daily dose distributions for proton therapy in a timeframe amenable to online evaluation using CT-on-Rails.
    METHODS: Tasks associated with calculation of daily dose are fully automated. A rigid registration between daily and planning images is used to propagate beams and targets for calculation of daily dose; additionally, risk structures are propagated using deformable registration to facilitate online evaluation. An end-to-end constancy test was carried out using a pelvis phantom containing a simulated target and bladder contour. 97 Daily fan-beam CT data sets associated with 10 clinical patients were processed to demonstrate feasibility and utility of online evaluation. Computing times and dosimetric differences are reported.
    RESULTS: The phantom constancy test took 62 s to complete with no notable discrepancies in the registrations or calculated dose. Max doses were identical for target and bladder contours on initial and repeat scans (359 and 310 cGy (RBE) respectively). Total processing time for 97 daily patient images averaged 154.6 s (73.0 - 222.0 s; SD = 31.8 s). On average, dose calculation accounted for 35 % of total processing time. Average differences in D95 for target contours was 1.5 % (SD = 1.6 %) with a max decrease of 5.9 % on a single daily image.
    CONCLUSIONS: Daily dose can be automatically calculated in a timeframe amenable to online evaluation using scanner utilities in conjunction with the scripting API of a commercial treatment planning system. Online evaluation of dose in proton therapy is useful to detect clinically relevant changes, guide setup, and facilitate treatment or replanning decisions.
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  • 文章类型: Journal Article
    旅游业和酒店业,尤其是餐馆,受到COVID-19大流行的极大影响。为了在这个前所未有的时期理解客户的行为和偏好,分析在线餐厅客户评论至关重要。因此,本研究利用情绪推理效价感知词典(VADER)模型来检查TripAdvisor对芭堤雅市餐馆的评论,ChonBuri,泰国,涵盖2017-2022年期间,包括大流行前和大流行年。研究结果表明,与正常情况相比,COVID-19大流行期间的评论数量显着减少,负面情绪显着增加。我们注意到两个关注领域,即,服务和工作人员,食物和味道,应该紧急解决。这项研究的结果提供了对客户行为和需求的宝贵见解,从而使餐饮企业能够提高服务质量,满足客户要求,并战略性地规划后COVID-19的未来。
    The tourism and hospitality industry, particularly the restaurant business, has been greatly affected by the COVID-19 pandemic. To comprehend customer behavior and preferences during this unprecedented time, it is crucial to analyze online restaurant customer reviews. Thus, this study utilized the valence aware dictionary for sentiment reasoning (VADER) model to examine TripAdvisor reviews of restaurants in Pattaya City, Chon Buri, Thailand, covering the period 2017-2022, which encompasses both pre-pandemic and pandemic years. The findings reveal a significant decrease in the number of reviews and a notable increase in negative sentiments during the COVID-19 pandemic compared to normal circumstances. We noticed two concern areas, i.e., service and staff, and food and taste, that should be addressed urgently. The findings of this study offer valuable insights into customer behavior and requirements, thereby empowering restaurant businesses to enhance service quality, satisfy customer requirements, and strategically plan for a post-COVID-19 future.
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  • 文章类型: Journal Article
    大辞职给酒店业从冠状病毒大流行(新冠肺炎)造成的萧条中的复苏带来了重大挑战。先前的研究表明,大辞职的主要原因是负面的员工体验。然而,很少进行实证研究来深入了解酒店员工的负面经历。酒店经理仍然缺乏在大流行期间帮助他们解决劳动力问题和保持竞争力的知识。本研究提出了一个新的框架,名叫HENEX,使用数据挖掘技术和员工对酒店的在线评论来确定导致酒店员工负面体验的因素,以及由COVID-19引起的这些因素的变化。我们通过涉及澳大利亚主要酒店的案例研究证明了HENEX的有效性。这些发现可以帮助酒店经理制定策略,以解决大辞职期间的劳动力问题并保持竞争力。
    The Great Resignation has brought significant challenges to the recovery of the hospitality industry from the depression caused by the coronavirus pandemic (COVID-19). Prior studies have revealed that the leading cause of the Great Resignation is negative employee experience. However, few empirical studies have been conducted to obtain deep insights into the negative experiences of hospitality employees. Hotel managers still lack the knowledge to help them resolve the workforce problem and maintain competitiveness during the pandemic. This study proposes a novel framework, named HENEX, that uses data-mining technologies and employees\' online reviews about hotels to identify the factors that lead to hospitality employees\' negative experiences and changes in these factors caused by COVID-19. We demonstrate the effectiveness of HENEX through a case study that involves major hotels in Australia. The findings could help hotel managers develop strategies to resolve the workforce problem and maintain competitiveness during the Great Resignation period.
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  • 文章类型: Journal Article
    预订决策是酒店业中一种典型的决策行为,虽然它的神经处理仍不清楚。为了解决这个问题,在事件相关潜力(ERP)的帮助下,这项工作揭示了两种外在线索影响的神经机制,即,品牌熟悉度(熟悉与不熟悉)和在线评论(积极与负面)关于在线酒店预订决策。行为结果表明,正面评价条件下的预订率高于负面评价条件下的预订率。此外,熟悉品牌的响应时间比不熟悉品牌的响应时间长。ERP结果表明,熟悉品牌的P200振幅小于不熟悉品牌的P200振幅,而对于晚期正电位振幅,情况正好相反。建议在认知加工的早期阶段,不熟悉的品牌唤起了更多自动和无意识的关注,而在后期,熟悉的品牌吸引了更多有意识的关注。这项研究还发现,负面在线评论的N400幅度大于正面在线评论的N400幅度,这表明消极刺激会导致比积极刺激更大的情感冲突。这项研究为酒店在线预订决策的神经机制提供了新的见解。
    Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism of the influence of two extrinsic cues, namely, brand familiarity (familiar vs. unfamiliar) and online reviews (positive vs. negative) on online hotel booking decisions. Behavioral results indicated that the booking rate under the condition of positive reviews was higher than that of negative reviews. In addition, the response time in the case of familiar brands was longer than that of unfamiliar brands. ERP results showed that the P200 amplitude of familiar brands was smaller than that of unfamiliar brands, while for the late positive potential amplitude, the opposite was the case. It is suggested that in the early stage of cognitive processing, unfamiliar brands evoke more automatic and unconscious attention while in the later stage, familiar brands attract more conscious attention. This study also found that the N400 amplitude of negative online reviews was larger than that of positive online reviews, indicating that negative stimuli can result in a larger emotional conflicts than that of positive stimuli. This study provides new insights into the neural mechanism of online booking decisions in the hospitality.
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  • 文章类型: Journal Article
    UNASSIGNED:在线审查系统包含多个组件,比如收视率,审查文本,产品图片,和视频上传,这可能会影响消费者的忠诚度。然而,这些成分的可负担性如何影响消费者的感知和行为仍不清楚。我们将刺激-生物反应(S-O-R)理论扩展到在线评论系统。具体来说,我们结合供能理论和技术接受模型(TAM)来研究评论系统的供能之间的关系,消费者感知的信念,和他们的忠诚。
    UNASSIGNED:我们调查了320名顾客在中国的网上购物体验。我们使用偏最小二乘路径结构方程模型(PLS-SEM)方法检验了我们的假设。我们报告了评论成分的承受能力对消费者忠诚度的直接影响及其通过感知信念对消费者忠诚度的间接影响。
    UNASSIGNED:我们的结果表明,评论组件的完整性和社交互动能力与感知的易用性有显着关系,感知有用性,和感知的享受。智能主题挖掘揭示了感知享受的正相关关系。可操作性与感知的易用性和感知的有用性有正相关关系。这三种消费者感知的信念可以调解,不同程度,评论成分的承受能力与消费者忠诚度之间的关系。
    UNASSIGNED:这项研究采用了一种创新的方法来提供对IT负担能力与消费者感知之间关系的见解。我们通过信息技术的镜头来研究S-O-R理论,并通过整合IT能力来扩展S-O-R理论。我们的研究结果为企业设计和实施更有效的在线评论系统铺平了道路。
    UNASSIGNED: Online review system contains multiple components, such as ratings, review text, product pictures, and video uploads, that could affect consumer loyalty. However, how the affordance of such components influences perceptions and behaviors of consumers remains unclear. We extend stimulus-organism-response (S-O-R) theory to the online review system. Specifically, we combine affordance theory and the technology acceptance model (TAM) to investigate the relations among the affordance of review systems, consumers\' perceived beliefs, and their loyalty.
    UNASSIGNED: We surveyed 320 customers on their online shopping experiences in China. We tested our hypotheses using the partial least squares path structural equation modeling (PLS-SEM) method. We report the direct effect of affordances of review components on consumer loyalty and its indirect effects on consumer loyalty through perceived beliefs.
    UNASSIGNED: Our results show that integrity and social interaction affordance of review components have significant relations with perceived ease of use, perceived usefulness, and perceived enjoyment. Intelligent topic mining reveals a positive relation on perceived enjoyment. Operability has a positive relation with perceived ease of use and perceived usefulness. These three consumer-perceived beliefs can mediate, to different degrees, the relationship between affordance of review components and consumer loyalty.
    UNASSIGNED: This research takes an innovative approach to offer insights into the relationships between IT affordances and consumer perceptions. We examine S-O-R theory through the lens of information technology and extend S-O-R theory by integrating IT affordances. Our research findings pave the way for businesses to design and implement more effective online review systems.
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  • 文章类型: Journal Article
    机器人在服务业的应用越来越多。与其他国家的相关研究相比,对中国中高档酒店服务机器人的用户接受度进行了初步研究。基于中国消费者与酒店服务机器人的互动,这项研究探讨了影响消费者在人机交互中接受机器人意愿的因素。根据服务机器人集成意愿量表(性能效能,内在动机,拟人化,社会影响力,便利条件,和情感),本研究对去哪儿网68家中高档酒店的4107条在线评论进行了内容分析和情感分析。结果表明,用户对中高档酒店机器人服务的总体评价是积极的。用户最常提到的维度是性能效率,其次是内在动机,拟人化,和情感,最后,便利条件,这五个维度对服务机器人的用户评价有正向影响;没有发现社会影响对人机交互评价的影响。本研究补充了关于服务机器人的研究,为酒店管理者进行决策提供参考。
    The application of robots in service industry is increasing. Compared with related studies in other countries, the research on users\' acceptance of mid-range and high-range hotel service robots in China is preliminary. Based on the interaction between Chinese consumers and hotel service robots, this study explored the factors that influence consumers\' willingness to accept robots in human-robot interaction. According to the service robot integration willingness scale (performance efficacy, intrinsic motivation, anthropomorphism, social influence, facilitating conditions, and emotion), this study conducted content analysis and sentiment analysis on 4,107 online reviews from 68 mid-range and high-range hotels in Qunar. The results showed that users\' overall evaluation of robot service in mid-range and high-range hotels is positive. The most frequently mentioned dimension by users is performance efficacy, followed by intrinsic motivation, anthropomorphism, and emotion, finally, the facilitating conditions, the five dimensions have positive impact on users\' evaluation of service robots; the influence of social influence on human-robot interaction evaluation has not been found. This study supplements the research on service robot and provides a reference for hotel managers to make decisions.
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  • 文章类型: Journal Article
    自2020年COVID-19大流行爆发以来,中国采取了封闭控制下的零清零政策。在家隔离的居民在网上购买新鲜农产品是相当普遍的,当COVID-19在大城市传播时。很多电商平台都在尝试开发生鲜农产品的网购渠道。然而,由于几个原因,关于这些平台的负面评论和新闻一直在增加,例如新鲜产品质量的差异,商品类别不足,人员短缺等造成的交货效率低下。线上鲜活农产品每日供应顺畅,有利于舒缓悲观情绪,有利于鼓励其积极服从疫情防控政策。因此,在这种严峻形势下,探索消费者网上购买生鲜农产品的偏好特征具有重要意义。在本文中,首先,使用Pycharm软件在网络平台上收集鲜活农产品的在线评论文本,共34546条评价数据。其次,对采集到的数据进行文本预处理。具体而言,获得的在线评论由Python处理,包括句子之间文本重复的过程,句子和短句子过滤中的文本重复。之后,对处理后的文本进行解巴文本分割,形成最终的词频排名,涉及两个程序,词性标记和停止词删除。最后,LDA模型的结果表明了影响消费者在线购买新鲜农产品时偏好的因素。本研究不仅可以识别COVID-19传播背景下居民网络购物偏好的典型特征,而且可以为当地政府安抚居民的负面情绪提供务实的建议,以防止社会层面的广泛投诉。
    Since the outbreak of the COVID-19 pandemic in 2020, China has adopted a zero-clearing policy under closed control. It is rather common for residents who are quarantined at home to buy fresh agricultural products online, when COVID-19 spread in big cities. Many e-commerce platforms are trying to develop online shopping channels for fresh agricultural products. However, negative comments and news about those platforms have been increasing because of several reasons, such as the difference in the quality of fresh products, inadequate categories of commodity and inefficient delivery caused by the shortage of personnel and so on. The smooth daily supply of online fresh agricultural products is conducive to soothing the pessimistic emotions and to encouraging their active obedience to epidemic prevention and control policy. Therefore, it is of great importance to explore the preference characteristics of consumers\' online purchase of fresh agricultural products under this critical situation. In this paper, firstly, Pycharm software is used to collect online comment texts of fresh agricultural products on the online platforms with a total of 34,546 pieces of evaluation data. Secondly, the collected data is preformed into the text preprocessing. To be specific, the obtained online comments are processed by Python, including the process of text duplication between sentences, text duplication within sentences and short sentence filtering. After that, processed texts are subjected to Jieba Text Segmentation to form the final word frequency ranking, involving two procedures, part-of-speech tagging and stop-words removal. Lastly, the results of the LDA model indicate the factors that influence consumers\' preferences when they purchase fresh agricultural products online. This study could not only identify the typical features of residents\' online shopping preference in the context of the spread of COVID-19, but also provide pragmatic suggestions for the local government to appease the residents\' negative emotions for the prevention of widespread complaints at the social level.
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  • 文章类型: Journal Article
    大数据(BD)研究文章是关于新问题的,本研究旨在通过旅游和酒店文献中不同研究领域的综合观点来填补大数据与营销策略之间联系的知识空白。进行内容分析以从特定研究中收集材料。对于每一项研究,内容分析包括标题,abstract,journal,样品类型,勘探设计,统计和分析技术,还进行了数据收集过程和关键词,以确认标准的主要结果。研究表明,大数据通过使用社交媒体从消费者那里收集信息,为营销策略增加了价值,补充了与预测他们的需求和行为相关的适当证据。
    Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospitality literatures. Content analysis was conducted to gather materials from the particular studies. For each study, the content analysis included the title, abstract, journal, type of sample, exploration design, statistical and analytical techniques, data collection process and keywords was also conducted to confirm the main results of the criteria. The research shows that big data adds value to marketing strategies by using social media to collect information from consumers, which is complemented with appropriate evidence relevant to predicting their needs and behaviors.
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