PDF(Pubmed)
Abstract：
Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospitality literatures. Content analysis was conducted to gather materials from the particular studies. For each study, the content analysis included the title, abstract, journal, type of sample, exploration design, statistical and analytical techniques, data collection process and keywords was also conducted to confirm the main results of the criteria. The research shows that big data adds value to marketing strategies by using social media to collect information from consumers, which is complemented with appropriate evidence relevant to predicting their needs and behaviors.
摘要：
大数据(BD)研究文章是关于新问题的，本研究旨在通过旅游和酒店文献中不同研究领域的综合观点来填补大数据与营销策略之间联系的知识空白。进行内容分析以从特定研究中收集材料。对于每一项研究，内容分析包括标题，abstract,journal,样品类型,勘探设计,统计和分析技术，还进行了数据收集过程和关键词，以确认标准的主要结果。研究表明，大数据通过使用社交媒体从消费者那里收集信息，为营销策略增加了价值，补充了与预测他们的需求和行为相关的适当证据。
