本文认为,“性别意识形态”的概念使用不同的媒体(视频,文本,模因,images,等。),不同的平台(Facebook,WhatsApp,YouTube,TikTok,等。),以及形成分散宣传机器的表演行动,动员起来,搅动,组织反动基地。以细读为探究方法,我分析了大量的图像档案,视频,以及西班牙组织HazteOír/CitizenGo的文件,专注于#FreeSpeechBus运动,其中带有跨性别恐惧症(2017年)和反女权主义者(2019年)口号的公共汽车参观了西班牙和世界各地的不同城市。本文分四个部分展开。在第一部分,我将性别意识形态和公共汽车运动描述为分散的宣传机器的产物,搅动,并通过媒体和化身话语组织反动主体性。在第二部分,我将自己的观点与现有的有关性别意识形态的文学联系起来。在第三部分,我将说明“性别意识形态”如何依赖于传统上与解放运动相关的词汇和动员策略的拨款,以及法西斯和右翼的表演和媒体策略。在最后一部分,我表明了培养一种超女性主义反法西斯主义来对抗性别意识形态的重要性,“一种支持在战壕中战斗的积极分子工作的方法,建立在努力贬低白人顺式女性作为女权主义主题的基础上,支持性工作者,并将媒体和表演作为政治斗争中不可或缺的武器。
This article argues that the concept of \"gender ideology\" produces and reproduces reactionary subjectivities using different media (videos, texts, memes, images, etc.), diverse platforms (Facebook, WhatsApp, YouTube, TikTok, etc.), and performative actions that form a decentralized propaganda machine that propagates, mobilizes, agitates, and organizes reactionary bases. Using close reading as method of inquiry, I analyze a vast archive of images, videos, and documents from the Spanish organization Hazte Oír/CitizenGo, focusing on the #FreeSpeechBus campaign in which buses with transphobic (2017) and antifeminist (2019) slogans toured different cities across Spain and around the world.
The article unfolds in four parts. In the first part, I describe gender ideology and the bus campaign as the product of a decentralized propaganda machine that produces, agitates, and organizes reactionary subjectivities through media and incarnated discourses. In the second section, I situate my perspective in relation to existing literature about gender ideology. In the third section, I will illustrate how \"gender ideology\" relies on the appropriation of the vocabulary and mobilization strategies traditionally associated with liberation movements as well as a fascist and right-wing repertoire of performative and media strategies. In the final part, I show the importance of fostering a transfeminist antifascism to fight \"gender ideology,\" an approach that supports the work of activists who are fighting in the trenches, builds on efforts to decenter white cis women as the subject of feminism, supports sex workers, and reclaims media and performance as indispensable weapons in the political battle.