■随着社交媒体的繁荣,很多人花很多时间在这些平台上。其中,一些人产生了负面情绪,比如疲劳,抑郁症,或者对交流不感兴趣,并暂时或永久使用社交媒体。因此,本研究旨在探讨社交媒体疲劳的前因,包括社交媒体的帮助,社交媒体自我效能感,在线主观幸福感,社会比较,强迫性社交媒体使用,隐私问题,害怕错过,和信息过载,并进一步讨论社交媒体疲劳对社交焦虑和潜伏的影响。
■向社交媒体用户分发了一份在线问卷,在目的性抽样策略的帮助下,获得了659个有效样本。数据采用偏最小二乘法(PLS)进行分析。
■研究发现,社交媒体自我效能感对社交媒体疲劳有显著的负面影响;强迫性社交媒体使用,害怕错过,信息过载对社交媒体疲劳有显著正向影响;社交媒体疲劳对社交焦虑和潜伏有显著正向影响。
■研究结果可作为社交媒体营销人员和互联网服务提供商制定业务策略的参考。
UNASSIGNED: With the boom in social media, many people spend a lot of time on these platforms. Among them, some developed negative emotions, such as fatigue, depression, or disinterest in communicating, and used social media temporarily or permanently. Therefore, this study aims to explore the antecedents of social media fatigue, including social media helpfulness, social media self-efficacy, online subjective well-being, social comparison, compulsive social media use, privacy concerns, fear of missing out, and information overload, and to further discuss the determinants of social media fatigue on social anxiety and lurking.
UNASSIGNED: An online questionnaire was distributed to social media users, and 659 valid samples were obtained with the help of a purposive sampling strategy. The data was analyzed by the partial least square (PLS) method.
UNASSIGNED: The study found that social media self-efficacy had a significant negative effect on social media fatigue; compulsive social media use, fear of missing out, and information overload had a significant positive effect on social media fatigue; and social media fatigue had a significant positive effect on social anxiety and lurking.
UNASSIGNED: The research results can be used as a reference for social media marketers and internet service providers in developing business strategies.