目的:社交媒体(SoMe)在外科教育中越来越重要,在当前的学习环境中可能是必要的。在扩大使用和应用的同时,很少有研究详细说明SoMe对可测量结果的影响。这项研究的目的是量化专门的SoMe策略对外科研究参与度指标的影响。
方法:2015年6月至2021年4月对同行评审外科杂志的Twitter微博平台(@ColorectalDis)进行了回顾性审查。2018年9月引入了正式的SoMe战略。数据分为2个时间段:干预前(2015年6月9日至2018年)和SoMe干预后(2018年9月4日至2021年)。主要结果是SoMe策略对用户与Twitter平台互动的影响,journal,和传统的期刊指标。TwitterAnalytics和Twitonomy用于分析参与度。
结果:从概念到分析,微博发布了1198条原创推文,产生500万次印象和231,000次约会。帐户活动增加(每月发布的推文增加-5.51vs28.79;p<0.01)与显着的参与度增长有关,包括每月新的关注者(213vs38;p<0.01)和与已发表文章的互动(4,096,167vs269,152;p<0.01)。文章下载量在SoMe干预后增加了20倍(210,449对10,934;p<0.01),随着新订户传统期刊指标的显著增加(+11%),文章提交(+24%),和影响因子(+0.9)(均p<0.01)。
结论:SoMe直接影响外科研究中的传统期刊指标。通过检查SoMe和期刊网站之间的用户参与模式,证明了结构化社交媒体策略和SoMe作为教育工具的日益增长的有益影响。
OBJECTIVE: Social media (SoMe) is increasingly important in surgical education and may be necessary in the current learning environment. Whilst expanding in use and applications, few studies detail the impact of SoMe on measurable outcomes. The goal of this study was to quantify the impact of a dedicated SoMe strategy on engagement metrics for surgical research.
METHODS: A retrospective review of a peer-reviewed surgical journal\'s Twitter microblog platform (@ColorectalDis) was performed from 6/2015 to 4/2021. A formal SoMe strategy was introduced in September 2018. Data were stratified into 2 time periods: pre-intervention (6-2015 to 9-2018) and post-SoMe intervention (9-2018 to 4-2021). The main outcome was the impact of the SoMe strategy on user engagement with the Twitter platform, journal, and traditional journal metrics. Twitter Analytics and Twitonomy were used to analyse engagement.
RESULTS: From conception to analysis, the microblog published 1198 original tweets, generating 5 million impressions and 231,000 engagements. Increased account activity (increased tweets published per month-5.51 vs 28.79; p < 0.01) was associated with significant engagement growth, including new monthly followers (213 vs 38; p < 0.01) and interactions with posted articles (4,096,167 vs 269,152; p < 0.01). Article downloads increased twenty-fold post-SoMe intervention (210,449 vs 10,934; p < 0.01), with significant increases in traditional journal metrics of new subscribers (+11%), article submissions (+24%), and impact factor (+0.9) (all p < 0.01).
CONCLUSIONS: SoMe directly impacts traditional journal metrics in surgical research. By examining the patterns of user engagement between SoMe and journal sites, the growing beneficial impact of a structured social media strategy and SoMe as an educational tool is demonstrated.