People tend to obtain information through fragmented reading. However, this behavior itself might lead to distraction and affect cognitive ability. To address it, it is necessary to understand how fragmented reading behavior influences readers\' attention switching. In this study, the researchers first collected online news that had 6 theme words and 60 sentences to compose the experimental material, then defined the degree of text dissimilarity, used to measure the degree of attention switching based on the differences in text content, and conducted an EEG experiment based on P200. The results showed that even after reading the fragmented text content with the same overall content, people in subsequent cognitive tasks had more working memory capacity, lower working memory load, and less negative impact on cognitive ability with the text content with lower text dissimilarity. Additionally, attention switching caused by differences in concept or working memory representation of text content might be the key factor affecting cognitive ability in fragmented reading behavior. The findings disclosed the relation between cognitive ability and fragmented reading and attention switching, opening a new perspective on the method of text dissimilarity. This study provides some references on how to reduce the negative impact of fragmented reading on cognitive ability on new media platforms.

UNASSIGNED: Ceramic tiles are popular because of their various forms, and they are often used to decorate the environment. However, few studies have applied objective methods to explore the implicit preference and visual attention of people toward ceramic tile features. Using event-related potential technology can provide neurophysiological evidence for the study and applications of tiles.
UNASSIGNED: This study explored the influence of pattern, lightness, and color system factors of ceramic tiles on the preferences of people using a combination of subjective questionnaires and event-related potential (ERP) technology. Twelve different conditions of tiles (2 × 3 × 2) were used as stimuli. EEG data were collected from 20 participants while they watched the stimuli. Subjective preference scores and average ERPs were analyzed using analysis of variance and correlation analysis.
UNASSIGNED: (1) Pattern, lightness, and color system factors significantly affected the subjective preference scores for tiles; the unpatterned tiles, light-toned tiles, and warm-colored tiles received higher preference scores. (2) The preferences of people for different features of tiles moderated ERP amplitudes. (3) The light-toned tiles with a high preference score caused a greater N100 amplitude than the medium-toned and dark-toned tiles; and the patterned tiles and warm-colored tiles with low preference scores induced greater P200 and N200 amplitudes.
UNASSIGNED: In the early stage of visual processing, light-toned tiles attracted more attention, possibly because of the positive emotional effects related to the preference. The greater P200 and N200 elicited by the patterned and neutral-colored tiles in the middle stage of visual processing indicates that patterned and neutral-colored tiles attracted more attention. This may be due to negativity bias, where more attention is allocated to negative stimuli that people strongly dislike. From the perspective of cognitive processes, the results indicate that the lightness of ceramic tiles is the factor that people first detect, and the visual processing of pattern and color system factors of ceramic tiles belong to a higher level of visual processing. This study provides a new perspective and relevant information for assessing the visual characteristics of tiles for environmental designers and marketers involved in the ceramic tiles industry.

Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism of the influence of two extrinsic cues, namely, brand familiarity (familiar vs. unfamiliar) and online reviews (positive vs. negative) on online hotel booking decisions. Behavioral results indicated that the booking rate under the condition of positive reviews was higher than that of negative reviews. In addition, the response time in the case of familiar brands was longer than that of unfamiliar brands. ERP results showed that the P200 amplitude of familiar brands was smaller than that of unfamiliar brands, while for the late positive potential amplitude, the opposite was the case. It is suggested that in the early stage of cognitive processing, unfamiliar brands evoke more automatic and unconscious attention while in the later stage, familiar brands attract more conscious attention. This study also found that the N400 amplitude of negative online reviews was larger than that of positive online reviews, indicating that negative stimuli can result in a larger emotional conflicts than that of positive stimuli. This study provides new insights into the neural mechanism of online booking decisions in the hospitality.

UNASSIGNED: The aesthetic preferences of people can determine the success of a design and are often closely related to design features. The discovery of designs that match user preferences can provide a reference for designers. Ceramic tiles are widely used in environmental design; however, little attention has been paid to the aesthetic preferences of people for tiles. This study aimed to explore the relationship between aesthetic preferences for tile design and neural responses.
UNASSIGNED: In this study, two groups of tiles with different preference levels were randomly presented to 16 participants, and their electroencephalograms were recorded. The mean amplitudes of event-related potentials were analyzed by ANOVA.
UNASSIGNED: The results showed that: (1) the aesthetic preferences of people for tiles could modulate brain activity; (2) tiles that people liked triggered higher N100 amplitudes; and (3) tiles that people disliked triggered higher P200 and late positive potential (LPP) amplitudes.
UNASSIGNED: These results suggest that N100, P200, and LPP are significantly related to the aesthetic preferences of people for ceramic tiles. The difference in N100 and P200 amplitudes indicates that participants developed aesthetic perceptions of the tiles in the early and middle stages of vision and formed different attention allocations to tiles with varying levels of aesthetic preference; in the middle and late stages of visual processing, the difference in the LPP amplitude indicates that the impression of people for tiles is further deepened in the later stage, forming a top-down emotion-driven evaluation. Exploring the relationship between the aesthetic preferences of people and neural responses is significant in establishing objective aesthetic judgment indicators for tiles and understanding the process of aesthetic cognition. This study provides relevant information for quantitative aesthetic assessments of environmental design, interior design, and marketing involving ceramic tiles.

The present study investigated the electrophysiological correlates of morpheme transposition in two-character Chinese compound words (canonical words and transposed words) and pseudowords at a very short stimulus onset asynchrony (SOA) of 83 ms, employing a dual-target rapid serial visual presentation (RSVP) task. Event-related potential (ERP) results showed that, relative to pseudowords, canonical words elicited increased positivity or decreased negativity in ERP amplitudes beginning with the 200-300 ms (P200) and continuing through the 300-450 ms (N400) into the late time window of 450-600 ms (late positive component, LPC). Critically, the morpheme transposition effects were found on the N400 component and LPC, with larger N400 and smaller LPC amplitudes in the transposed words than in the canonical words. Taken together, these results demonstrated that morpheme transposition hindered the semantic extraction and combinatorial processing of the whole word entities in very rapid succession, as reflected by the modulations of N400 and LPC.

Developmental dyscalculia (DD) is characterized by insufficient mathematical learning ability and weaker mathematical performance than peers who are developmentally typical. As a subtype of learning disability, developmental dyscalculia contributes to deep cognitive processing deficits, mainly manifested as a lack of numerical processing ability. This study utilized event-related potentials (ERPs) technology to examine the negative priming effects (NP) between children with and without DD. Behaviorally, trends in mean reaction time (RT) were consistent between children with and without DD under prime and control conditions. The developmental dyscalculia group and the typical developmental (TD) children group showed a significant negative priming effect. However, the magnitude of the NP was significantly different between two groups, with the magnitude being significantly higher in the TD group than the DD group. In terms of the ERPs results, there were significantly larger amplitudes of P100, P200, and P300 in the TD group than that of children with DD. At the same time, in the DD group, N100 and P300 latency were significantly delayed in some electrodes than the TD group. The results indicated that there were characteristic inhibition deficits in children with DD. Inhibition defects in children with DD might be the underlying cause of the development of digital processing ability of children with DD.

In recent years, diagnostic studies of brain disorders based on auditory event-related potentials (AERP) have become a hot topic. Research showed that AERP might help to detect patient consciousness, especially using the subjects\' own name (SON). In this study, we conducted a preliminary analysis of the brain response to Chinese name stimuli. Twelve subjects participated in this study. SONs were used as target stimuli for each trial. The names used for non-target stimuli were divided into three Chinese character names condition (3CC) and two Chinese characters names condition (2CC). Thus, each subject was required to be in active (silent counting) and passive mode (without counting) with four conditions [(passive, active) × (3CC, 2CC)]. We analyzed the spatio-temporal features for each condition, and we used SVM for target vs. non-target classification. The results showed that the passive mode under 3CC conditions showed a similar brain response to the active mode, and when 3CC was used as a non-target stimulus, the brain response induced by the target stimulus would have a better interaction than 2CC. We believe that the passive mode 3CC may be a good paradigm to replace the active mode which might need more attention from subjects. The results of this study can provide certain guidelines for the selection and optimization of the paradigm of auditory event-related potentials based on name stimulation.

Novel metaphors in literary texts (hereinafter referred to as literary metaphors) seem to be more creative and open-ended in meaning than metaphors in non-literary texts (non-literary metaphors). However, some disagreement still exists on how literary metaphors differ from non-literary metaphors. Therefore, this study explored the neural mechanisms of literary metaphors extracted from modern Chinese poetry by using the methods of Event-Related Potentials (ERPs) and Event-Related Spectral Perturbations (ERSPs), as compared with non-literary conventional metaphors and literal expressions outside literary texts. Forty-eight subjects were recruited to make the semantic relatedness judgment after reading the prime-target pairs in three linguistic conditions. According to the ERPs results, the earliest differences were presented during the time window of P200 component (170-260 ms) in the frontal and central areas, with the amplitude of P200 for literary metaphors more positive than the other two conditions, reflecting the early allocation of attention and the early conscious experience of the experimental stimuli. Meanwhile, significant differences were presented during the time window of N400 effect (430-530 ms), with the waveform of literary metaphors more negative than others in the frontal and central topography of scalp distributions, suggesting more efforts in retrieving conceptual knowledge for literary metaphors. The ERSPs analysis revealed that the frequency bands of delta and theta were both involved in the cognitive process of literary metaphor comprehension, with delta band distributed in the frontal and central scalp and theta band in parietal and occipital electrodes. Increases in the two power bands during different time windows provided extra evidences that the processing of literary metaphors required more attention and effort than non-literary metaphors and literal expressions in the semantic related tasks, suggesting that the cognitive process of literary metaphors was distinguished by different EEG spectral patterns.

In this study, event-related potentials and neurobehavioral measurements were used to investigate the effects of discontinuous short-term fine motor imagery (MI), a paradigm of finger sequential MI training interspersed with no-MI that occurs within 1 hr, on fine finger motor execution. The event-related potentials revealed that there were significant differences in the P300 between the fine MI training and the no-MI training. There were also significant changes in the P200 between fine motor execution of familiar tasks after MI training and fine motor execution of unfamiliar tasks without MI training. Neurobehavioral data revealed that the fine MI enhanced fine motor execution. These findings may suggest that discontinuous short-term fine MI could be useful in improving fine motor skills.

This event-related potential (ERP) study examined the effect of contextual arousal on emotional word integration during discourse comprehension. We used two-sentence discourses as experimental materials. The first sentence served as an emotional context and described a high-arousal positive event, a low-arousal positive event, a high-arousal negative event, or a low-arousal negative event. The second sentence contained one negative word as the critical word, which was identical among different conditions. Thus, four conditions were included in the present study: high-arousal inconsistent, low-arousal inconsistent, high-arousal consistent, and low-arousal consistent. The ERP results showed that inconsistent emotional words elicited larger P200 and LPC than consistent words in the high-arousal context. However, only a P200 effect was observed for inconsistent emotional words in the low-arousal context. Our results indicate that a high-arousal context could lead to more elaborated emotional evaluation in the later stage of emotional word integration and suggest an important role of contextual arousal on the processing of emotional words during discourse processing.