PDF(Pubmed)
Abstract：
UNASSIGNED: Ceramic tiles are popular because of their various forms, and they are often used to decorate the environment. However, few studies have applied objective methods to explore the implicit preference and visual attention of people toward ceramic tile features. Using event-related potential technology can provide neurophysiological evidence for the study and applications of tiles.
UNASSIGNED: This study explored the influence of pattern, lightness, and color system factors of ceramic tiles on the preferences of people using a combination of subjective questionnaires and event-related potential (ERP) technology. Twelve different conditions of tiles (2 × 3 × 2) were used as stimuli. EEG data were collected from 20 participants while they watched the stimuli. Subjective preference scores and average ERPs were analyzed using analysis of variance and correlation analysis.
UNASSIGNED: (1) Pattern, lightness, and color system factors significantly affected the subjective preference scores for tiles; the unpatterned tiles, light-toned tiles, and warm-colored tiles received higher preference scores. (2) The preferences of people for different features of tiles moderated ERP amplitudes. (3) The light-toned tiles with a high preference score caused a greater N100 amplitude than the medium-toned and dark-toned tiles; and the patterned tiles and warm-colored tiles with low preference scores induced greater P200 and N200 amplitudes.
UNASSIGNED: In the early stage of visual processing, light-toned tiles attracted more attention, possibly because of the positive emotional effects related to the preference. The greater P200 and N200 elicited by the patterned and neutral-colored tiles in the middle stage of visual processing indicates that patterned and neutral-colored tiles attracted more attention. This may be due to negativity bias, where more attention is allocated to negative stimuli that people strongly dislike. From the perspective of cognitive processes, the results indicate that the lightness of ceramic tiles is the factor that people first detect, and the visual processing of pattern and color system factors of ceramic tiles belong to a higher level of visual processing. This study provides a new perspective and relevant information for assessing the visual characteristics of tiles for environmental designers and marketers involved in the ceramic tiles industry.
UNASSIGNED: This study explored the influence of pattern, lightness, and color system factors of ceramic tiles on the preferences of people using a combination of subjective questionnaires and event-related potential (ERP) technology. Twelve different conditions of tiles (2 × 3 × 2) were used as stimuli. EEG data were collected from 20 participants while they watched the stimuli. Subjective preference scores and average ERPs were analyzed using analysis of variance and correlation analysis.
UNASSIGNED: (1) Pattern, lightness, and color system factors significantly affected the subjective preference scores for tiles; the unpatterned tiles, light-toned tiles, and warm-colored tiles received higher preference scores. (2) The preferences of people for different features of tiles moderated ERP amplitudes. (3) The light-toned tiles with a high preference score caused a greater N100 amplitude than the medium-toned and dark-toned tiles; and the patterned tiles and warm-colored tiles with low preference scores induced greater P200 and N200 amplitudes.
UNASSIGNED: In the early stage of visual processing, light-toned tiles attracted more attention, possibly because of the positive emotional effects related to the preference. The greater P200 and N200 elicited by the patterned and neutral-colored tiles in the middle stage of visual processing indicates that patterned and neutral-colored tiles attracted more attention. This may be due to negativity bias, where more attention is allocated to negative stimuli that people strongly dislike. From the perspective of cognitive processes, the results indicate that the lightness of ceramic tiles is the factor that people first detect, and the visual processing of pattern and color system factors of ceramic tiles belong to a higher level of visual processing. This study provides a new perspective and relevant information for assessing the visual characteristics of tiles for environmental designers and marketers involved in the ceramic tiles industry.
摘要：
■瓷砖因其各种形式而受欢迎，它们经常被用来装饰环境。然而,很少有研究应用客观的方法来探索人们对瓷砖特征的内隐偏好和视觉注意。利用事件相关电位技术可以为瓷砖的研究和应用提供神经生理学证据。
■本研究探讨了模式的影响，亮度,采用主观问卷和事件相关电位(ERP)技术相结合的方法研究了瓷砖颜色系统因素对人们偏好的影响。使用十二种不同条件的瓷砖（2×3×2）作为刺激。在20名参与者观看刺激时收集EEG数据。使用方差分析和相关分析对主观偏好得分和平均ERP进行分析。
■(1)模式，亮度,和颜色系统因素显著影响瓷砖的主观偏好得分；无图案瓷砖，浅色瓷砖，和暖色的瓷砖获得了更高的偏好分数。(2)人们对不同瓷砖特征的偏好调节了ERP幅度。（3）具有高偏好分数的浅色瓷砖比中等色调和深色瓷砖引起更大的N100振幅；具有低偏好分数的图案化瓷砖和暖色瓷砖引起更大的P200和N200振幅。
■在视觉处理的早期阶段，浅色瓷砖引起了更多的关注，可能是因为与偏好相关的积极情绪效应。在视觉处理的中间阶段，图案和中性色瓷砖引起的P200和N200更大，表明图案和中性色瓷砖引起了更多的关注。这可能是由于消极偏见，更多的注意力被分配到人们强烈不喜欢的负面刺激上。从认知过程的角度来看，结果表明，瓷砖的亮度是人们首先检测到的因素，瓷砖的图案和色彩系统因素的视觉处理属于更高层次的视觉处理。本研究为参与瓷砖行业的环境设计师和营销人员评估瓷砖的视觉特征提供了新的视角和相关信息。
■本研究探讨了模式的影响，亮度,采用主观问卷和事件相关电位(ERP)技术相结合的方法研究了瓷砖颜色系统因素对人们偏好的影响。使用十二种不同条件的瓷砖（2×3×2）作为刺激。在20名参与者观看刺激时收集EEG数据。使用方差分析和相关分析对主观偏好得分和平均ERP进行分析。
■(1)模式，亮度,和颜色系统因素显著影响瓷砖的主观偏好得分；无图案瓷砖，浅色瓷砖，和暖色的瓷砖获得了更高的偏好分数。(2)人们对不同瓷砖特征的偏好调节了ERP幅度。（3）具有高偏好分数的浅色瓷砖比中等色调和深色瓷砖引起更大的N100振幅；具有低偏好分数的图案化瓷砖和暖色瓷砖引起更大的P200和N200振幅。
■在视觉处理的早期阶段，浅色瓷砖引起了更多的关注，可能是因为与偏好相关的积极情绪效应。在视觉处理的中间阶段，图案和中性色瓷砖引起的P200和N200更大，表明图案和中性色瓷砖引起了更多的关注。这可能是由于消极偏见，更多的注意力被分配到人们强烈不喜欢的负面刺激上。从认知过程的角度来看，结果表明，瓷砖的亮度是人们首先检测到的因素，瓷砖的图案和色彩系统因素的视觉处理属于更高层次的视觉处理。本研究为参与瓷砖行业的环境设计师和营销人员评估瓷砖的视觉特征提供了新的视角和相关信息。
