对YouTube上的在线评论和美国报纸上发表的致编辑的信件进行定性内容分析,我们在关于两种不同生物技术的辩论中研究了邪恶公司主框架的部署和中和,疫苗和转基因生物。本研究建立在先前研究的基础上,概述了邪恶公司主框架的三个诊断组件:不诚实,贪婪,和权威的污染。它还发现,疫苗和转基因生物的支持者试图通过侵略性来中和邪恶的公司主框架,防御性,耐力,和救赎框架。这项研究为有争议的生物技术的构建方式提供了理想的细节。特别令人烦恼的反疫苗运动与主流科学的其他挑战并没有什么不同,因为不同的运动都在同一个主帧上。它还展示了对转基因生物和疫苗的防御如何倾向于强化反公司的污名,从而维持对科学权威的挑战。
Employing a qualitative content analysis of online comments made on YouTube and letters to the editor published in US newspapers, we examine the deployment and neutralization of the evil corporation master frame in debates on two distinct biotechnologies, vaccines and genetically modified organisms. This study builds on previous research by outlining three diagnostic components of the evil corporation master frame: dishonesty, greed, and the contamination of authority. It also finds that supporters of vaccines and genetically modified organisms seek to neutralize the evil corporation master frame through aggressive, defensive, endurance, and redemptive framings. This study provides ideational detail for the ways that controversial biotechnology is constructed. The particularly vexing anti-vaccine movement is not dissimilar from other challenges to mainstream science as disparate movements draw on the same master frame. It also demonstrates how defenses of genetically modified organisms and vaccines tend to reify the anti-corporate stigma that sustains challenges to scientific authority.