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Abstract：
This article explores science journalism in the context of the media competition for readers\' attention. It offers a qualitative stylistic perspective on how popular journalism colonizes science communication. It examines a sample of 400 headlines collected over the period of 15 months from the ranking of five \'most-read\' articles on the website of the international magazine New Scientist. Dominant lexical properties of the sample are first identified through frequency and keyness survey and then analysed qualitatively from the perspective of the stylistic projection of newsworthiness. The analysis illustrates various degrees of stylistic \'hybridity\' in online popularization of scientific research. Stylistic patterns that celebrate, domesticate or personalize science coverage (characteristic of popular journalism) are intertwined with devices that foreground tentativeness, precision and informativeness (characteristic of science communication). The article reflects on the implications of including various proportions of academic and popular styles in science journalism.
摘要：
本文探讨了在媒体争夺读者注意力的背景下的科学新闻。它为大众新闻如何殖民科学传播提供了定性的文体视角。它检查了在15个月内从国际杂志《新科学家》网站上五篇“阅读最多的”文章的排名中收集的400个标题的样本。首先通过频率和关键度调查确定样本的主要词汇属性，然后从新闻价值的文体投影角度进行定性分析。分析说明了科学研究在线普及中不同程度的文体“混合性”。庆祝的文体模式，驯化或个性化的科学报道(流行新闻的特征)与前景暂定的设备交织在一起，精确性和信息性(科学传播的特征)。本文反思了在科学新闻中纳入各种比例的学术和流行风格的含义。
