虽然健康的社会决定因素已经指导了公平工作与男性健康促进计划的剪裁,的作用,和潜力,这些干预措施中健康的商业决定因素很少得到解决,也知之甚少。虽然四种商业产品,烟草,酒精,超加工食品,和化石燃料,占全球死亡人数的三分之一以上,有必要认识到消费品行业可以对健康做出积极和消极的贡献。这篇文章开始了关于我们可以从中学到什么的急需的讨论,战略性地利用商业部门来播种,scale,并维持男性的健康促进计划。三个案例研究,在线体育博彩,啤酒和诺尼的崛起,和运动服,正在讨论。在线体育博彩和男性之间的联系解释了年轻人不成比例的参与和赌博成瘾,并建议立法终止赌博广告,并通过罚款和更高的税收来激励行业暴利。关于啤酒和诺尼的崛起,酿酒商基于其核心市场男性的消费模式和男性气概的变化,对无酒精啤酒进行了创新。Nonny提醒健康促进者了解其最终用户的价值观和行为,以增强程序的可接受性。详细介绍盔甲和露露柠檬,两个高度性别化但多样化的运动服装品牌,的复杂性,和潜力,强调了利用公共卫生和行业合作。一起来看,文章的研究结果表明,男性健康促进者应严格探索利用关键的商业实体和税收,以促进男性及其社区的健康。
Although the social determinants of health have guided equity work with the tailoring of men\'s health promotion programs, the role of, and potential for, the commercial determinants of health in those interventions is rarely addressed and poorly understood. While four commercial products, tobacco, alcohol, ultra-processed food, and fossil fuels, account for more than a third of global deaths, there is a need to recognize that consumer goods industries can make both positive and negative contributions to health. This article begins much-needed discussions about what we might learn from, and strategically tap in the commercial sector to seed, scale, and sustain men\'s health promotion programs. Three case studies, online sports betting,
beer and the rise of the nonny, and athleisurewear, are discussed. Connections between online sports betting and masculinities explain young men\'s disproportionate involvement and gambling addictions with recommendations to legislate an end to gambling advertisements and de-incentivize industry profiteering through penalties and higher taxes. Regarding
beer and the rise of the nonny, brewers have innovated with non-alcoholic
beer based on shifting consumption patterns and masculinities in their core market-men. The nonny reminds health promoters to know their end-user\'s values and behaviors to bolster program acceptability. Detailing Under Armour and Lululemon, two highly gendered but diversifying athleisurewear brands, the complexities of, and potential for, leveraging public health and industry collaborations are underscored. Taken together, the article findings suggest men\'s health promoters should rigorously explore tapping key commercial entities and tax revenues to advance the health of men and their communities.