背景:COVID-19大流行的爆发带来了全球的不确定性和恐惧,加大假新闻的传播力度。这项研究旨在分析假新闻对孕妇COVID-19疫苗依从性的影响,为大流行期间的有效沟通策略提供关键见解。
方法:横截面,在妇女健康参考中心对113名接受护理的孕妇进行了探索性研究。数据分析包括相对频率和比值比,以评估有关疫苗接种的社会人口统计学和行为变量之间的关系。
结果:在疫苗接种的行为背景下,互联网接入显示出与决策的显著关联,由于在线信息影响疫苗拒绝。比值比结果的细微差别凸显了疫苗犹豫的复杂性,强调信息质量的重要性。疫苗接种前情绪包括压力(87.61%),恐惧(50.44%),和焦虑(40.7%),表明需要敏感的沟通策略。
结论:结果显示,受教育程度较高的孕妇更倾向于坚持接种疫苗。接触疫苗无效的新闻与犹豫有微妙的联系,而寻找安全来源与犹豫呈负相关。在线信息访问与疫苗接种决策之间关系的行为复杂性强调了对有效沟通策略的需求。
结论:面对这种具有挑战性的情况,积极主动的战略,例如为孕妇开展专门的运动,是必不可少的。这些应该提供明确的信息,揭穿神话,并解决疑虑。以用户为中心的方法,了解他们的需求,至关重要。此外,确保信息质量和促进安全来源是加强对疫苗接种信任和改善长期公共卫生的根本措施。
BACKGROUND: The onset of the COVID-19 pandemic brought about global uncertainties and fears, escalating the dissemination of fake news. This study aims to analyze the impact of fake news on COVID-19 vaccine adherence among pregnant women, providing crucial insights for effective communication strategies during the pandemic.
METHODS: A cross-sectional, exploratory study was conducted with 113 pregnant women under care at a Women\'s Health Reference Center. Data analysis included relative frequency and odds ratio to assess the relationship between sociodemographic and behavioral variables regarding vaccination.
RESULTS: In the behavioral context of vaccination, internet access shows a significant association with decision-making, influencing vaccine refusal due to online information. Nuances in the odds ratios results highlight the complexity of vaccine hesitancy, emphasizing the importance of information quality. Pre-vaccination sentiments include stress (87.61%), fear (50.44%), and anxiety (40.7%), indicating the need for sensitive communication strategies.
CONCLUSIONS: Results revealed that pregnant women with higher education tend to adhere more to vaccination. Exposure to news about vaccine inefficacy had a subtle association with hesitancy, while finding secure sources was negatively associated with hesitancy. The behavioral complexity in the relationship between online information access and vaccination decision underscores the need for effective communication strategies.
CONCLUSIONS: In the face of this challenging scenario, proactive strategies, such as developing specific campaigns for pregnant women, are essential. These should provide clear information, debunk myths, and address doubts. A user-centered approach, understanding their needs, is crucial. Furthermore, ensuring information quality and promoting secure sources are fundamental measures to strengthen trust in vaccination and enhance long-term public health.