■这项研究提出了一种改编版的商业模式画布(BMC),作为高等教育机构(HEI)的战略工具。大学模型画布(Unicanvas)旨在成为解决创业型大学在其五重螺旋模型中面临的挑战的关键视觉和动态工具。
■考虑到高校面临的新挑战,转移知识,企业社会责任,国际化,数字化,可持续性以及大学在创新和区域发展中的关键作用,我们在大学的背景下调整BMC的战略组成部分。
■离开BMC,我们针对9个BMC提出了10个战略构建模块,包括一个成就箱。HEIs面临的新挑战,大学产出的扩大,新的社会需求凸显了使用此工具而不是传统和静态战略计划模型来讨论和具体化其差异化竞争方式的机会。这种参与性的使用,动态,直观,灵活的战略工具将促进这些机构在当前新挑战中的整体战略管理。
大学负责培养学生,从他们的研究中产生知识,并将其转移到市场上。这个三重功能是在不断变化的环境中发展起来的,面临着巨大的挑战,例如人口变化,快速的技术进步,或有限的公共融资。高等教育机构(HEI)的变化意味着考虑转移和创新等关键问题,国际化,数字化,可持续性或区域发展的战略目标。出于这个原因,许多大学都在问自己:他们如何应对大学的战略管理来面对这些挑战?大学传统上是基于传统和静态的战略规划模型来对待其机构的管理。然而,拥有商业和创业领域更具吸引力的战略工具的大学可以设计战略,以满足多个学术和市场利益相关者的利益。最初的商业模式画布(BMC)是一种被广泛接受的商业模式创新工具。它提供了一个简单的,动态,直观,和灵活的愿景,可以不断改进,以塑造和更新任何业务战略。这项研究的主要目标是提出BMC的修改版本,名为大学模型帆布(Unicanvas)。提出了一种Unicanvas的有效性,实用性,和易于使用的工具设计和开发的大学战略管理。我们的目标是帮助大学管理者和管理者了解这个工具在这些变化的时代进行适当的战略管理的可能性。
UNASSIGNED: This research proposes an adapted version of Business Model Canvas (BMC) as a strategic instrument for Higher Education Institutions (HEIs).
University-Model Canvas (Unicanvas) is intended to be a critical visual and dynamic tool for addressing the challenges faced by entrepreneurial universities in their quintuple helix model.
UNASSIGNED: Considering the new challenges facing HEIs, transfer knowledge, corporate social responsibility, internationalization, digitalization, sustainability, and the critical role of universities in innovation and regional development, we adapt the strategic building blocks of the BMC in the context of universities.
UNASSIGNED: Departing from BMC, we propose 10 strategic building blocks against the nine BMCs, including an achievement box. The new challenges HEIs face, the expansion of
university outputs, and new societal demands highlight the opportunity to use this tool instead of traditional and static strategic planning models to discuss and concretise their differentiated way of competing. The use of this participative, dynamic, intuitive, and flexible strategic tool will facilitate the holistic strategic management of these institutions in their current new challenges.
Universities are responsible for training students, generating knowledge from their research, and transferring it to the market. This triple function is developed in a changing context with significant challenges, such as demographic changes, rapid technological advances, or limited public financing. Changes for Higher Education Institutions (HEIs) imply contemplating key issues such as transfer and innovation, internationalization, digitalization, sustainability, or regional development in their strategic objectives. For this reason, many universities are asking themselves: How can they approach the strategic management of universities to face these challenges? Universities have traditionally approached the management of their institutions based on traditional and static strategic planning models. However, universities with more attractive strategic tools from the business and entrepreneurship fields could design strategies to meet the interests of multiple academic and market stakeholders. The original Business Model Canvas (BMC) is a widely accepted tool for business model innovation. It provides an easy, dynamic, intuitive, and flexible vision that can be continually improved to shape and renew any business strategy. The main goal of this research is to propose a modified version of BMC, named
University-Model Canvas (Unicanvas). A Unicanvas is proposed for its effectiveness, practicality, and easy-to-use tool design and development of
university strategic management. We aim to help
university managers and administrators understand the possibilities of this tool for appropriate strategic management in these changing times.