背景:尼古丁袋,它于2016年在美国出现,并以“无烟”销售,可能会吸引年轻人。这项研究检查了年轻人对尼古丁袋的认识,使用,使用意图,及相关因素。
方法:我们分析了2022年春季从美国六个城市通过社交媒体招募的942名年轻人的调查数据(平均年龄=27.61岁,男性34.3%,33.1%的种族/少数民族)来描述尼古丁袋的意识,曾经使用过,使用意图,暴露,和感知。
结果:尼古丁袋的认知度和使用率分别为34.6%和9.8%,分别。男性(AOR=1.79;95%CI:1.33-2.38),非白人参与者(vs白人;AOR=1.64;95%CI:1.04-2.61),和使用香烟的人(AOR=2.67;95%CI:1.63-4.38),电子烟(AOR=2.28;95%CI:1.57-3.31),和无烟烟草(SLT)(AOR=14.46;95%CI:1.81-115.61)的意识几率更大。在那些知道尼古丁袋的人中,男性(AOR=2.27;95%CI:1.33-3.85),白人参与者(与亚洲人比较;AOR=0.40;95%CI:0.17-0.94),和SLT使用者(AOR=4.90;95%CI:1.26-18.98)使用过的可能性更大;男性(B=0.39;95%CI:-0.67--0.12)和使用SLT(B=1.73;95%CI:1.10-2.36)预测使用意向更大.总的来说,31.4%报告了过去一个月的广告曝光,最常通过烟草零售商(67.3%)。曾经的用户最常在加油站购买它们(46.7%)。最常见的使用动机是戒烟(16.8%)和减少烟草气味(15.4%)。尼古丁袋被认为比香烟危害小,成瘾性小,电子烟,和SLT,比香烟和SLT更能被社会接受。
结论:年轻人接触广告,通过各种来源获取尼古丁袋,并对这些产品有良好的感知。需要进行营销和使用监测,以监测它们对可能使用它们的人的影响(如男性、SLT用户)。
BACKGROUND: Nicotine pouches, which emerged in the US in 2016 and are marketed as \'tobacco-free\', may appeal to young adults. This study examined young adults\' nicotine pouch awareness, use, use intentions, and related factors.
METHODS: We analyzed Spring 2022 survey data from 942 young adults recruited via social media from six US cities (mean age=27.61 years, 34.3% men, 33.1% racial/ethnic minority) to characterize nicotine pouch awareness, ever use, use intentions, exposure, and perceptions.
RESULTS: Nicotine pouch awareness and ever use were reported by 34.6% and 9.8%, respectively. Males (AOR=1.79; 95% CI: 1.33-2.38), non-White participants (vs White; AOR=1.64; 95% CI: 1.04-2.61), and those using cigarettes (AOR=2.67; 95% CI: 1.63-4.38), e-cigarettes (AOR=2.28; 95% CI: 1.57-3.31), and smokeless tobacco (SLT) (AOR=14.46; 95% CI: 1.81-115.61) had greater odds of awareness. Among those aware of nicotine pouches, males (AOR=2.27; 95% CI: 1.33-3.85), White participants (vs Asian; AOR=0.40; 95% CI: 0.17-0.94), and SLT users (AOR=4.90; 95% CI: 1.26-18.98) had greater odds of ever use; being male (B=0.39; 95% CI: -0.67 - -0.12) and using SLT (B=1.73; 95% CI: 1.10-2.36) predicted greater use intentions. Overall, 31.4% reported past-month advertising exposure, most often via tobacco retailers (67.3%). Ever users most commonly purchased them at gas stations (46.7%). The most frequently reported use motives were to quit combusted tobacco (16.8%) and reduce tobacco smell (15.4%). Nicotine pouches were perceived as less harmful and less addictive than cigarettes, e-cigarettes, and SLT, and more socially acceptable than cigarettes and SLT.
CONCLUSIONS: Young adults were exposed to advertising, accessed nicotine pouches via various sources, and perceived these products favorably. Marketing and use surveillance is needed to monitor their impact on those likely to use them (e.g. males, SLT users).