食品补充剂行业的过度增长凸显了需要将注意力集中在其适当消费所涉及的所有方面;其中一个中心是广告。这项研究的目的是分析食品补充剂广告中虚假和误导性声明的存在。为此,在不同类型的健康相关声明和它们所基于的物质之间建立了关系,无论是否获得欧洲食品安全局(EFSA)的授权。
这项实证工作对整个2017年在新闻/谈话广播电台广播的所有广播提及进行了内容分析。
西班牙。
所有广播都在西班牙的新闻/谈话商业广播电台播出,受众水平最高。该语料库由437个广告组成。
结果表明,所分析广告中包含的功能声明中有80·3%未经EFSA授权,而20%的疾病索赔是欧盟法规不允许的。同样,几乎一半的物质(43·7%)是非法的:54·1%的功能声明,在疾病索赔中占57·3%,在降低疾病风险索赔的情况下占73·7%。
这项工作揭示了在遵守欧洲食品补充剂广告法规方面的一贯失败。作为有说服力的论点,间接求助于疾病加剧了未经授权的健康声明和物质的广泛使用,将所谓的利益描述为产品属性和遗漏基本信息。这导致危险的错误信息,并可能造成严重的健康风险。需要更强有力的法律机制来有效保护消费者。
The excessive growth of the food supplements\' industry highlights the need to focus attention on all aspects involved in their proper consumption; one that takes centre stage is advertising. The aim of this research is to analyse the presence of false and misleading claims in food supplements advertising. To this end, a relationship is established between the different types of health-related claims and the substances on which they are based, whether authorised or not by European Food Safety Authority (EFSA).
This empirical work conducts a content analysis of all radio mentions broadcast throughout 2017 on news/talk radio stations.
Spain.
All radio mentions broadcast on news/talk commercial radio stations in Spain with the highest audience levels. The corpus is composed of 437 advertisements.
Results indicate that 80·3 % of function claims included in the analysed advertisements are not authorised by EFSA, while 20·4 % of disease claims are not allowed by EU regulation. Likewise, almost half of the substances referred to (43·7 %) are illicit: 54·1 % in function claims, 57·3 % in disease claims and 73·7 % in the case of reduction of disease risk claims.
This work reveals consistent failures to comply with European regulation on food supplements advertising. The widespread use of unauthorised health claims and substances is aggravated by the indirect recourse of illness as a persuasive argument, descriptions of alleged benefits as product attributes and the omission of essential information. This leads to dangerous misinformation and can pose serious health risks. Stronger legal mechanisms are needed for effective consumer protection.