社交媒体用户通常会接触到可爱的内容,这些内容会引起情绪反应,并影响他们的感觉或行为方式。尽管社交媒体中的可爱现象普遍存在,并且有可能迅速传播并影响大量受众,但几乎没有研究过。在社交媒体之外理解可爱和与可爱相关的情感的主要框架是婴儿模式(具有少年特征),这触发了父母的本能。我们认为婴儿模式是解释什么构成可爱以及人们在社交媒体环境中如何反应的必要但不是足够的组成部分。可爱的社交媒体内容也可能具有唤起接近动机的特征(与实体互动的愿望,通常期望拥有积极的体验),可以在行为上表现为共享和其他亲社会在线行为。Wedevelopedandperformedinitialvalidationformeasuresinsocialmediacontextof:(1)cutyattributesthatenhasbabyschemaandotherproposedcutenesscharacteristics(theCutenessAttributesTaxonomy,CAT)和(2)它们引发的情绪反应(令人心动的社交媒体,HSM)。我们使用了KamaMuta多重量表(KAMMUS2),正如先前验证的kamamuta(一种类似于温柔的情感;来自梵文,\“被爱感动\”)作为对可爱刺激的情绪反应的衡量标准,以及社交媒体情感注释指南(SMEmo-CuteContent)的维度CuteContent作为格式塔可爱内容的发达衡量标准,以帮助验证我们新开发的措施。使用1,875条波兰推文,我们的结果证实了可爱的社交媒体内容预测了kamamuta的反应,但并非所有的KAMMUS两个分量表都对可爱的内容敏感,HSM测量是可爱内容存在的更好指标。Further,CAT度量是对社交媒体内容可爱属性进行分类的有效手段。这些结果表明,面对面之间存在潜在的差异,在线,和社交媒体体验唤起可爱的情绪反应,以及需要开发和验证在社交媒体环境中使用的指标。
Social media users are often exposed to cute content that evokes emotional reactions and influences them to feel or behave certain ways. The
cuteness phenomenon in social media has been scarcely studied despite its prevalence and potential to spread quickly and affect large audiences. The main framework for understanding
cuteness and emotions related to
cuteness outside of social media is baby schema (having juvenile characteristics), which triggers parental instincts. We propose that baby schema is a necessary but not sufficient component of explaining what constitutes
cuteness and how people react to it in the social media context. Cute social media content may also have characteristics that evoke approach motivations (a desire to interact with an entity, generally with the expectation of having a positive experience) that can manifest behaviorally in sharing and other prosocial online behaviors. We developed and performed initial validation for measures in social media contexts of: (1) cute attributes that encompass both baby schema and other proposed
cuteness characteristics (the
Cuteness Attributes Taxonomy, CAT) and (2) the emotional reactions they trigger (Heartwarming Social Media, HSM). We used the Kama Muta Multiplex Scale (KAMMUS Two), as previously validated measure of kama muta (an emotion akin to tenderness; from Sanskrit, \"moved by love\") as a measure of emotional reaction to cute stimuli and the dimension Cute Content of the Social Media Emotions Annotation Guide (SMEmo-Cute Content) as a developed measure of gestalt cute content to help validate our newly developed measures. Using 1,875 Polish tweets, our results confirmed that cute social media content predicted a kama muta response, but not all KAMMUS Two subscales were sensitive to cute content, and that the HSM measure was a better indicator of the presence of cute content. Further, the CAT measure is an effective means of categorizing cute attributes of social media content. These results suggest potential differences between in-person, online, and social media experiences evoking cute emotional reactions, and the need for metrics that are developed and validated for use in social media contexts.