这项研究调查了克罗地亚消费者对黑斯拉沃尼亚猪腌制肉制品的偏好的态度。这项调查是针对410位完成有关其消费习惯的在线调查的消费者进行的,关于猪品种的知识,和社会人口特征。在这项研究中,进行了独立样本t检验和方差分析,以确定购买固化黑斯拉沃尼亚猪产品的最重要属性与社会人口统计学特征之间的显着差异,消费,和受访者的购买习惯。在研究的内在(颜色,气味,脂肪含量,和盐含量)和外在变量(生产方法,品牌,质量标志,和出身)与受访者的社会人口特征(性别,年龄,就业状况,家庭成员数量,以及家庭中15岁以下儿童的数量)和购买地点,关于这个品种的知识,以及食用黑斯拉沃尼亚猪肉和产品的频率。主成分分析(PCA)和聚类分析(CA)用于确定消费者细分。根据收到的答复,确定了三个同质的消费者群体:内在导向的肉类消费者,外在的肉类消费者,和不感兴趣的肉类消费者。研究中获得的信息对生产者和零售商都很重要,因为他们可以利用我们的发现来开发成功的营销工具和不同的营销策略来推广固化黑斯拉沃尼亚猪产品。
This study investigated the attitudes of Croatian consumers regarding their preferences for cured meat products from the Black Slavonian Pig. The survey was conducted on a sample of 410 consumers who completed an online survey about their consumption habits, knowledge about the pig breed, and socio-demographic characteristics. In this study, the independent samples t-test and ANOVA were conducted to determine the significant differences between the most important attributes in the purchase of cured Black Slavonian Pig products and the socio-demographic characteristics, consumption, and purchase habits of the respondents. Statistically significant differences were found between the studied intrinsic (color, odor, fat content, and salt content) and extrinsic variables (production method, brand, quality mark, and origin) in relation to the socio-demographic characteristics of the respondents (gender, age, employment status, number of household members, and number of children under 15 in the household) and place of purchase, knowledge about the breed, and frequency of consumption of Black Slavonian Pig meat and products. Principal component analysis (PCA) and cluster analysis (CA) were used to determine the consumer segments. Based on the responses received, three homogeneous consumer segments were identified: intrinsically oriented meat consumers, extrinsically oriented meat consumers, and uninterested meat consumers. The information obtained in the study is important for producers and retailers, as they can use our findings to develop successful marketing tools and different marketing strategies to promote cured Black Slavonian Pig products.