背景:公开是政府治理的一种常见形式,在应急管理中更为重要,特别是在COVID-19大流行期间。宣传有两面性,宣传主体由政府主导,宣传的对象是对公众的回应。所以,公共性存在于“政府-社会”领域。我们的目的是了解政府如何在COVID-19中实现有效宣传,并促进社会积极参与治理。
方法:我们采用了案例研究方法。以重庆市为例,我们从五种宣传形式中收集了201条信息,包括手机短信,村(社区)广播,宣传标语牌或横幅,官方网站,和政务媒体平台在2020-2021年期间,对不同宣传形式的宣传内容进行了描述和分析。
结果:在整个COVID-19期间,应急管理下的宣传治理呈现出注重行政效能的特点,社会效率和后社会效率,并表现出动员和控制等具体的宣传治理功能,教育和澄清,公共意识的培养和政府公信力的塑造。
结论:COVID-19大流行期间应急管理中的宣传治理强调三种有效的方法:时间同步,组织规模,以及多个倡导代理人之间的互动。这可以将现有的以政府为中心的研究扩展到政府与社会互动的层面,并帮助政府更好地利用有效的宣传来实现应急管理下的治理任务。
Publicity is a common form of governance in government and is even more important in contingency management, especially during the COVID-19 pandemic. Publicity has two sides, the main body of publicity is led by the government, the object of publicity is the response to the public. So, publicity exists in the \"government-society\" field. Our aim was to find out how governments have been able to achieve effective publicity in the COVID-19 and to promote the active participation of society in governance.
We adopted a case study approach. Taking Chongqing Municipality as an example, we collected 201 messages from five forms of publicity, including cell phone SMS, village (community) broadcast, publicity placards or banners, official websites, and government media platforms during the period of 2020-2021, and described and analyzed the publicity content of different forms of publicity.
During the whole period of the COVID-19, the publicity governance under contingency management showed the characteristics of focusing on administrative efficiency, social efficiency and post-social efficiency, and showed specific publicity governance functions such as mobilization and control, education and clarification, cultivation of public consciousness and shaping government credibility.
Publicity governance in contingency management during the COVID-19 pandemic emphasizes three effective approaches: time synchronization, organizational scale, and interaction among multiple advocacy agents. This can extend the existing government-centered research to the level of interaction between the government and society, and help the government to better use effective publicity to achieve the governance task under contingency management.