■像COVID-19大流行这样的公共紧急事件是特殊的场合,需要立即从公共捐款中获得大量资金。因此,了解公共突发事件下捐赠行为的决定因素对研究人员和从业人员都很重要。本研究调查了个人和当地接触COVID-19对捐赠行为的影响。具体来说,我们研究了风险感知和情绪对COVID-19暴露与捐赠行为之间关系的中介作用。
■数据来自3月20日至30日在中国进行的一项调查,2020年。参与者在调查结束时的捐赠选择被用来衡量他们的捐赠行为。参与者的情绪,风险感知,和个人暴露在问卷中进行评估。当地暴露为从中华人民共和国国家卫生健康委员会获得的30天确诊病例。共有8,720名参与者(平均年龄=28.91,女性占43.6%)完成了在线调查。
■根据中介分析的结果,我们发现有更强烈的积极和消极情绪的人,更高的风险感知,更多的个人暴露于COVID-19的人更有可能捐赠。此外,个人和当地暴露对捐赠的影响是由风险认知和负面情绪介导的。更高的个人和本地暴露导致更强的负面情绪和更高的风险感知,这反过来又导致了更多的捐赠行为。
■这项研究扩展了我们对公共紧急情况下捐赠行为的了解。我们的结果表明,决策者和慈善组织应该通过在广告中揭露灾难的严重性来促进捐赠,从而引起更强烈的情绪和风险感知。
UNASSIGNED: Public emergency events like the COVID-19 pandemic are special occasions that need immediate massive funding from public donations. Thus, understanding the determinants of
donation behaviors under public emergencies is important for both researchers and practitioners. This study investigated the effect of personal and local exposure to incidences of COVID-19 on
donation behaviors. Specifically, we examined the mediating effects of risk perception and emotions on the relationship between exposure to COVID-19 and donation behaviors.
UNASSIGNED: The data were from a survey distributed in
China between March 20 and 30th, 2020. Participants\'
donation choice at the end of the survey was used to measure their
donation behaviors. Participants\' emotions, risk perception, and personal exposure were assessed in the questionnaire. Local exposure was the 30-day confirmed cases obtained from the National Health Commission of the People\'s Republic of
China. A total of 8,720 participants (Mean age = 28.91, 43.6% females) completed the online survey.
UNASSIGNED: Based on the results from the mediation analysis, we found that people with stronger positive and negative emotions, higher risk perception, and more personal exposure to COVID-19 were more likely to donate. Furthermore, the effects of both personal and local exposure on donations are mediated by risk perception and negative emotion. Both higher personal and local exposure led to stronger negative emotions and higher risk perception, which in turn led to more donation behaviors.
UNASSIGNED: This study extends our knowledge of donation behaviors during public emergencies. Our results suggest that policymakers and charity organizations should elicit stronger emotions and risk perception by exposing the severity of the disaster in advertisements to promote donations.