Abstract：
Hashtags on Instagram help users globally search for posts to their liking. This study aimed to determine who posts the most popular oral and maxillofacial surgery (OMS) hashtags on Instagram and to evaluate the impact of educational content. The posts were analyzed for the type of post and differences between content creators when posting OMS-related content. This cross-sectional study evaluated OMS content categorized by 36 hashtags. The top 9 posts with each hashtag were evaluated based on the type of content creator, if it was a video or picture, and if it was educational or for marketing purposes. 6 million posts existed among 36 hashtags. Regarding the categories of person/organization posting the content (US or non-US oral and maxillofacial surgeon, residency program, patient, and \'other\'), the top posts (N = 295) were posted by \'other\' and the least by \'residency program\'. Among the posts by non-US oral and maxillofacial surgeons, there was 3.8-fold more marketing content, while among the posts by US oral and maxillofacial surgeons, there was 2-fold more educational content. Educational posts achieved the highest engagement in terms of \'likes\'. This study highlights how oral and maxillofacial surgeons can educate the general population and expand their reach.
摘要：
Instagram上的标签帮助用户在全球范围内搜索自己喜欢的帖子。这项研究旨在确定谁在Instagram上发布最受欢迎的口腔颌面外科（OMS）标签，并评估教育内容的影响。在发布OMS相关内容时，对帖子的类型和内容创建者之间的差异进行了分析。这项横断面研究评估了按36个标签分类的OMS含量。每个标签的前9个帖子都是根据内容创建者的类型进行评估的，如果是视频或图片,如果是教育还是营销目的。在36个主题标签中存在600万个帖子。关于发布内容的个人/组织的类别(美国或非美国口腔颌面外科医生，居住计划,病人,和\'其他\')，排名靠前的帖子(N=295)是由“其他”发布的，最少的是由“居留计划”发布的。在非美国口腔颌面外科医生的职位中，营销内容增加了3.8倍，而在美国口腔颌面外科医生的职位中，教育内容增加了两倍。教育职位在“喜欢”方面获得了最高的参与度。这项研究强调了口腔颌面外科医生如何教育普通人群并扩大他们的影响范围。
