PDF(Pubmed)
Abstract：
There are a variety of possible contraceptives available. While medical advice is an important resource for selecting the individual contraceptive, previous research has shown that the Internet has become an increasingly important source of health care information.
This study aims to identify key trends in contraception-related web searches in Germany and thus allows conclusions about preferences and unmet needs with regard to pregnancy prevention.
Longitudinal retrospective study.
Google Ads Keyword Planner was used to identify contraception-related keywords and their search volume in Germany and all federal states between 2018 and 2021. The keywords were categorized based on gender, hormonal/non-hormonal, and different contraceptive methods. Search volume and categories were analyzed for temporal trends, regional differences, and underlying socioeconomic variables.
The 1481 contraception-related keywords corresponded to 15,081,760 searches. In total, a 56% increase in searches/100,000 inhabitants was observed. Highest mean search volume was observed in categories \"woman,\" \"woman/non-hormonal\" and \"woman/non-hormonal/barrier,\" respectively, and in the federal state Hamburg, while the lowest was seen in North Rhine-Westphalia.
The increase in search volume reflects a high interest in contraception, particularly in non-hormonal female methods. This stands in contrast to the limited number of effective non-hormonal contraceptives available and points to an unmet need. In addition, the low search volume for male contraceptives demonstrates gender-specific responsibilities regarding family planning in German society.
Analyzing Google search volume to identify preferences and unmet needs in contraception in German societyContraception is a topic that occupies many people in their daily lives. There is a wide range of different contraceptives available. The decision for a particular contraceptive can be made with the help of a consultation with a gynecologist or through other sources, such as the Internet. Research has shown that the Internet has become an important source for obtaining health information. This study aims to identify key trends in contraception-related web searches in Germany and thus allows conclusions about preferences and unmet needs with regard to pregnancy prevention. Google Ads Keyword Planner was used to identify contraception-related keywords and their search volume in Germany and all federal states between 2018 and 2021. The keywords were assigned to different categories based on whether the woman or the man uses the contraceptive, whether the contraceptive methods contain hormones or no hormones, and which exact contraceptive methods are associated with the search term. The search volume was analyzed in terms of trends over time, regional differences in Germany and socioeconomic variables. A 56% increase in searches per 100,000 inhabitants was observed. The highest mean search volume was observed in the category woman, followed by female non-hormonal contraceptives and within that category, the contraceptive method “barrier.” The study shows that there is a high interest in contraception, especially in non-hormonal female contraceptives. These results contrast with the limited number of non-hormonal and effective contraceptive methods available. In addition, the low search volume in the category man shows that women are the main responsible party in terms of contraception in German society.
This study aims to identify key trends in contraception-related web searches in Germany and thus allows conclusions about preferences and unmet needs with regard to pregnancy prevention.
Longitudinal retrospective study.
Google Ads Keyword Planner was used to identify contraception-related keywords and their search volume in Germany and all federal states between 2018 and 2021. The keywords were categorized based on gender, hormonal/non-hormonal, and different contraceptive methods. Search volume and categories were analyzed for temporal trends, regional differences, and underlying socioeconomic variables.
The 1481 contraception-related keywords corresponded to 15,081,760 searches. In total, a 56% increase in searches/100,000 inhabitants was observed. Highest mean search volume was observed in categories \"woman,\" \"woman/non-hormonal\" and \"woman/non-hormonal/barrier,\" respectively, and in the federal state Hamburg, while the lowest was seen in North Rhine-Westphalia.
The increase in search volume reflects a high interest in contraception, particularly in non-hormonal female methods. This stands in contrast to the limited number of effective non-hormonal contraceptives available and points to an unmet need. In addition, the low search volume for male contraceptives demonstrates gender-specific responsibilities regarding family planning in German society.
Analyzing Google search volume to identify preferences and unmet needs in contraception in German societyContraception is a topic that occupies many people in their daily lives. There is a wide range of different contraceptives available. The decision for a particular contraceptive can be made with the help of a consultation with a gynecologist or through other sources, such as the Internet. Research has shown that the Internet has become an important source for obtaining health information. This study aims to identify key trends in contraception-related web searches in Germany and thus allows conclusions about preferences and unmet needs with regard to pregnancy prevention. Google Ads Keyword Planner was used to identify contraception-related keywords and their search volume in Germany and all federal states between 2018 and 2021. The keywords were assigned to different categories based on whether the woman or the man uses the contraceptive, whether the contraceptive methods contain hormones or no hormones, and which exact contraceptive methods are associated with the search term. The search volume was analyzed in terms of trends over time, regional differences in Germany and socioeconomic variables. A 56% increase in searches per 100,000 inhabitants was observed. The highest mean search volume was observed in the category woman, followed by female non-hormonal contraceptives and within that category, the contraceptive method “barrier.” The study shows that there is a high interest in contraception, especially in non-hormonal female contraceptives. These results contrast with the limited number of non-hormonal and effective contraceptive methods available. In addition, the low search volume in the category man shows that women are the main responsible party in terms of contraception in German society.
摘要：
■有多种可能的避孕药具。虽然医疗建议是选择个人避孕药具的重要资源，先前的研究表明，互联网已成为越来越重要的医疗保健信息来源。
本研究旨在确定德国避孕相关网络搜索的主要趋势，从而得出有关预防怀孕的偏好和未满足需求的结论。
■纵向回顾性研究。
■在2018年至2021年间，GoogleAdsKeywordPlanner用于识别与避孕相关的关键字及其在德国和所有联邦州的搜索量。关键字是根据性别分类的，荷尔蒙/非荷尔蒙，不同的避孕方法。分析了搜索量和类别的时间趋势，地区差异,和潜在的社会经济变量。
■1481个与避孕相关的关键字对应于15,081,760个搜索。总的来说,搜索量增加了56%/10万居民。在“女性”类别中观察到最高的平均搜索量，\"\"女人/非荷尔蒙\"和\"女人/非荷尔蒙/障碍，\"分别，在联邦州汉堡，而最低的是北莱茵-威斯特法伦州。
■搜索量的增加反映了人们对避孕的高度兴趣，特别是在非荷尔蒙的女性方法。这与可用的有效非激素避孕药的数量有限相反，并指出了未满足的需求。此外,男性避孕药的搜索量较低，这表明德国社会在计划生育方面负有针对性别的责任。
分析Google搜索量，以确定德国社会避孕方面的偏好和未满足的需求。有各种各样的避孕药具。可以在妇科医生咨询或通过其他来源的帮助下做出特定避孕药具的决定，比如互联网。研究表明，互联网已成为获取健康信息的重要来源。这项研究旨在确定德国避孕相关网络搜索的主要趋势，从而得出有关预防怀孕的偏好和未满足需求的结论。2018年至2021年期间，GoogleAdsKeywordPlanner在德国和所有联邦州用于识别与避孕相关的关键字及其搜索量。根据女性或男性是否使用避孕药具，将关键字分配到不同的类别，避孕方法是否含有激素或不含激素，以及哪些确切的避孕方法与搜索词相关。搜索量是根据一段时间的趋势进行分析的，德国的地区差异和社会经济变量。每10万居民的搜索量增加了56%。平均搜索量最高的是女性类别，其次是女性非荷尔蒙避孕药，在这一类中，避孕方法“屏障”。研究表明，人们对避孕有很高的兴趣，尤其是在非荷尔蒙的女性避孕药中。这些结果与有限数量的非激素和有效的避孕方法形成对比。此外,男性类别中的低搜索量表明，在德国社会中，女性是避孕方面的主要责任方。
本研究旨在确定德国避孕相关网络搜索的主要趋势，从而得出有关预防怀孕的偏好和未满足需求的结论。
■纵向回顾性研究。
■在2018年至2021年间，GoogleAdsKeywordPlanner用于识别与避孕相关的关键字及其在德国和所有联邦州的搜索量。关键字是根据性别分类的，荷尔蒙/非荷尔蒙，不同的避孕方法。分析了搜索量和类别的时间趋势，地区差异,和潜在的社会经济变量。
■1481个与避孕相关的关键字对应于15,081,760个搜索。总的来说,搜索量增加了56%/10万居民。在“女性”类别中观察到最高的平均搜索量，\"\"女人/非荷尔蒙\"和\"女人/非荷尔蒙/障碍，\"分别，在联邦州汉堡，而最低的是北莱茵-威斯特法伦州。
■搜索量的增加反映了人们对避孕的高度兴趣，特别是在非荷尔蒙的女性方法。这与可用的有效非激素避孕药的数量有限相反，并指出了未满足的需求。此外,男性避孕药的搜索量较低，这表明德国社会在计划生育方面负有针对性别的责任。
分析Google搜索量，以确定德国社会避孕方面的偏好和未满足的需求。有各种各样的避孕药具。可以在妇科医生咨询或通过其他来源的帮助下做出特定避孕药具的决定，比如互联网。研究表明，互联网已成为获取健康信息的重要来源。这项研究旨在确定德国避孕相关网络搜索的主要趋势，从而得出有关预防怀孕的偏好和未满足需求的结论。2018年至2021年期间，GoogleAdsKeywordPlanner在德国和所有联邦州用于识别与避孕相关的关键字及其搜索量。根据女性或男性是否使用避孕药具，将关键字分配到不同的类别，避孕方法是否含有激素或不含激素，以及哪些确切的避孕方法与搜索词相关。搜索量是根据一段时间的趋势进行分析的，德国的地区差异和社会经济变量。每10万居民的搜索量增加了56%。平均搜索量最高的是女性类别，其次是女性非荷尔蒙避孕药，在这一类中，避孕方法“屏障”。研究表明，人们对避孕有很高的兴趣，尤其是在非荷尔蒙的女性避孕药中。这些结果与有限数量的非激素和有效的避孕方法形成对比。此外,男性类别中的低搜索量表明，在德国社会中，女性是避孕方面的主要责任方。
