PDF(Pubmed)
Abstract：
BACKGROUND: In October 2019, cannabis edibles were legalized for sale in Canada for non-medical use. This move was intended to improve public safety by regulating contents (including a maximum 10 mg tetrahydrocannabinol (THC) per package) and packaging to prevent accidental ingestion or over consumption. This study aimed to explore consumer preferences for cannabis edibles to inform cannabis policy.
METHODS: We explored the relative importance and trade-offs consumers make for attributes of cannabis edibles using a discrete choice experiment. Attributes included type of edible, price, THC content, cannabis taste, package information, product consistency, product recommendations, and Health Canada regulation. Participants lived in Canada, were 19 years of age or older, and purchased a cannabis edible in the last 12 months. A multinomial logit (MNL) model was used for the base model, and latent class analysis to assess preference sub-groups. This study was approved by the institutional ethics committee.
RESULTS: Among 684 participants, the MNL model showed that potency was the most relevant attribute, followed by edible type. A two-group latent class model revealed two very distinct preference patterns. Preferences for group 1 (~65% of sample) were driven primarily by edible type, while for group 2 (~35% of sample) were driven almost entirely by THC potency.
CONCLUSIONS: This study found that consumer preferences for ~65% of consumers of cannabis edibles are being met through regulated channels. The remaining ~35% are driven by THC potency at levels that are not currently available on the licensed market. Attracting this market segment will require reviewing the risks and benefits of restricting THC package content.
METHODS: We explored the relative importance and trade-offs consumers make for attributes of cannabis edibles using a discrete choice experiment. Attributes included type of edible, price, THC content, cannabis taste, package information, product consistency, product recommendations, and Health Canada regulation. Participants lived in Canada, were 19 years of age or older, and purchased a cannabis edible in the last 12 months. A multinomial logit (MNL) model was used for the base model, and latent class analysis to assess preference sub-groups. This study was approved by the institutional ethics committee.
RESULTS: Among 684 participants, the MNL model showed that potency was the most relevant attribute, followed by edible type. A two-group latent class model revealed two very distinct preference patterns. Preferences for group 1 (~65% of sample) were driven primarily by edible type, while for group 2 (~35% of sample) were driven almost entirely by THC potency.
CONCLUSIONS: This study found that consumer preferences for ~65% of consumers of cannabis edibles are being met through regulated channels. The remaining ~35% are driven by THC potency at levels that are not currently available on the licensed market. Attracting this market segment will require reviewing the risks and benefits of restricting THC package content.
摘要：
背景：2019年10月，大麻食品在加拿大合法化销售，用于非医疗用途。此举旨在通过调节内容物（包括每个包装最多10mg四氢大麻酚（THC））和包装以防止意外摄入或过度食用来改善公共安全。这项研究旨在探索消费者对大麻食品的偏好，以告知大麻政策。
方法：我们使用离散选择实验探索了消费者对大麻食品属性的相对重要性和权衡。属性包括可食用的类型，价格,THC含量,大麻味道,包信息,产品一致性,产品推荐,和加拿大卫生部的规定。参与者住在加拿大，年龄在19岁或以上，在过去的12个月里购买了大麻。基本模型使用多项式logit(MNL)模型，和潜在的类分析来评估偏好子群体。这项研究得到了机构伦理委员会的批准。
结果：在684名参与者中，MNL模型显示效力是最相关的属性，其次是可食用型。两组潜在类别模型揭示了两种截然不同的偏好模式。第1组(约65%的样本)的偏好主要由可食用类型驱动，而对于第2组（约35％的样本），几乎完全由THC效力驱动。
结论：这项研究发现，消费者对约65％的大麻食品消费者的偏好正在通过受监管的渠道得到满足。其余的约35％是由THC效力驱动的，目前在许可市场上没有。吸引这一细分市场将需要审查限制THC包装内容的风险和收益。
方法：我们使用离散选择实验探索了消费者对大麻食品属性的相对重要性和权衡。属性包括可食用的类型，价格,THC含量,大麻味道,包信息,产品一致性,产品推荐,和加拿大卫生部的规定。参与者住在加拿大，年龄在19岁或以上，在过去的12个月里购买了大麻。基本模型使用多项式logit(MNL)模型，和潜在的类分析来评估偏好子群体。这项研究得到了机构伦理委员会的批准。
结果：在684名参与者中，MNL模型显示效力是最相关的属性，其次是可食用型。两组潜在类别模型揭示了两种截然不同的偏好模式。第1组(约65%的样本)的偏好主要由可食用类型驱动，而对于第2组（约35％的样本），几乎完全由THC效力驱动。
结论：这项研究发现，消费者对约65％的大麻食品消费者的偏好正在通过受监管的渠道得到满足。其余的约35％是由THC效力驱动的，目前在许可市场上没有。吸引这一细分市场将需要审查限制THC包装内容的风险和收益。
