PDF(Pubmed)
Abstract：
Social media has established its place in our daily lives, especially with the advent of the COVID-19 pandemic. It has become the leading source of information for dermatological literacy on various topics, ranging from skin diseases to everyday skincare and cosmetic purposes in the present digital era. Accumulated evidence indicates that accurate medical content constitutes only a tiny fraction of the exponentially growing dermatological information on digital platforms, highlighting an unmet patient need for access to evidence-based information on social media. However, there have been no recent local publications from Turkey analyzing and assessing the key elements in raising dermatological literacy and awareness in digital communication for patients. To the best of our knowledge, this study is the first collaborative work between health care professionals and a social media specialist in the medical literature. Furthermore, it represents the first author-initiated implementation science attempt focusing on the use of social media in addressing dermatological problems, with the primary end point of increasing health literacy and patient benefits. The multidisciplinary expert panel was formed by 4 dermatologists with academic credentials and significant influence in public health and among patients on digital platforms. A social media specialist, who serves as a guest lecturer on \"How social media works\" at Istanbul Technical University, Turkey, was invited to the panel as an expert on digital communication. The panel members had a kickoff meeting to establish the context for the discussion points. The context of the advisory board meeting was outlined under 5 headlines. Two weeks later, the panel members presented their social media account statistics, defined the main characteristics of dermatology patients on social media, and discussed their experiences with patients on digital platforms. These discussions were organized under the predefined headlines and in line with the current literature. We aimed to collect expert opinions on identifying the main characteristics of individuals interested in dermatological topics and to provide recommendations to help dermatologists increase evidence-based dermatological content on social media. Additionally, experts discussed paradigms for dermatological outreach and the role of dermatologists in reducing misleading information on digital platforms in Turkey. The main concluding remark of this study is that dermatologists should enhance their social media presence to increase evidence-based knowledge by applying the principles of patient-physician communication on digital platforms while maintaining a professional stance. To achieve this goal, dermatologists should share targeted scientific content after increasing their knowledge about the operational rules of digital channels. This includes correctly identifying the needs of those seeking information on social media and preparing a sustainable social media communication plan. This viewpoint reflects Turkish dermatologists\' experiences with individuals searching for dermatological information on local digital platforms; therefore, the applicability of recommendations may be limited and should be carefully considered.
摘要：
社交媒体已经在我们的日常生活中确立了自己的地位，特别是随着COVID-19大流行的到来。它已成为各种主题的皮肤病学素养的主要信息来源，从皮肤病到当今数字时代的日常护肤和美容目的。越来越多的证据表明，准确的医疗内容仅占数字平台上呈指数级增长的皮肤病学信息的一小部分。强调患者在社交媒体上获取循证信息的需求未得到满足。然而,土耳其最近没有当地出版物分析和评估提高患者皮肤病学素养和数字通信意识的关键因素.据我们所知,这项研究是卫生保健专业人员与医学文献中的社交媒体专家之间的首次合作。此外，它代表了第一个作者发起的实施科学尝试，专注于使用社交媒体解决皮肤病学问题，主要终点是提高健康素养和患者获益。多学科专家小组由4位皮肤科医生组成，他们具有学术资格，在公共卫生和数字平台上的患者中具有重要影响力。一个社交媒体专家,在伊斯坦布尔技术大学担任“社交媒体如何运作”的客座讲师，土耳其,被邀请作为数字通信专家参加小组。小组成员举行了启动会议，以确定讨论要点的背景。在5个标题下概述了咨询委员会会议的背景。两周后,小组成员展示了他们的社交媒体账户统计数据，定义了皮肤病患者在社交媒体上的主要特征，并讨论了他们在数字平台上与患者的经验。这些讨论是在预定义的标题下组织的，并符合当前的文献。我们旨在收集专家意见，以确定对皮肤病学主题感兴趣的个人的主要特征，并提供建议，以帮助皮肤科医生在社交媒体上增加基于证据的皮肤病学内容。此外,专家们讨论了皮肤科外展的范例，以及皮肤科医生在减少土耳其数字平台上误导性信息方面的作用。这项研究的主要结论是，皮肤科医生应该通过在数字平台上应用患者与医生沟通的原则，同时保持专业立场，来增强他们的社交媒体影响力，以增加循证知识。为了实现这一目标,皮肤科医生在增加对数字渠道操作规则的了解后，应该分享有针对性的科学内容。这包括正确确定在社交媒体上寻求信息的人的需求，并准备可持续的社交媒体传播计划。这一观点反映了土耳其皮肤科医生在本地数字平台上搜索皮肤病学信息的个人经验；因此，建议的适用性可能有限，应仔细考虑。
