Abstract：
Over the past decade, social media (SoMe) platforms have been embraced by the medical community across all specialties. This engagement creates a valuable opportunity for scientific organizations to use the broad reach, accessibility, functionality, and informal environment of SoMe to raise awareness, reinforce trust with stakeholders, and disseminate scientific information. In this field, the European Association of Urology (EAU) Guidelines Office has been a pioneer and has constantly set out to disseminate the recommendations established annually by its guidelines panels. Here we describe the dissemination strategy used by the EAU Guidelines Office and the results obtained in the past few years. The EAU Guidelines Office proposes various types of content to disseminate on the different SoMe platforms. An ad hoc dissemination committee adapts attractive content for different target audiences to fit the specific requirements of the platforms on which it is published. Over the past 5 yr, the dissemination committee has been able to constantly improve the engagement of different audiences, especially using Twitter, Facebook, and, more recently, Instagram. It has been shown that use of a multifaceted strategy to improve dissemination of the guidelines, such as campaigns for awareness days, is successful. PATIENT SUMMARY: We describe the strategy used by the European Association of Urology Guidelines Office to disseminate recommendations from the association\'s guidelines to different target audiences via social media and we summarize the main results.
摘要：
在过去的十年里，社交媒体（SoMe）平台已被所有专业的医学界所接受。这种参与为科学组织利用广泛的影响力创造了宝贵的机会，可访问性,功能，和SoMe的非正式环境来提高认识，加强与利益相关者的信任，传播科学信息。在这个领域,欧洲泌尿外科协会（EAU）指南办公室一直是先驱，并不断着手传播其指南小组每年制定的建议。在这里，我们描述了EAU准则办公室使用的传播策略以及过去几年中获得的结果。EAU准则办公室提议在不同的SoMe平台上传播各种类型的内容。特设传播委员会为不同的目标受众调整有吸引力的内容，以适应其发布平台的具体要求。在过去的5年里，传播委员会能够不断提高不同受众的参与度，尤其是使用Twitter，Facebook,and,最近,Instagram。事实证明，使用多方面的战略来改善准则的传播，例如宣传日活动，是成功的。患者总结：我们描述了欧洲泌尿外科协会指南办公室通过社交媒体向不同目标受众传播协会指南建议的策略，并总结了主要结果。
