Abstract：
Feeding raw meat to domestic pets is a popular practice. Because of the potential food safety implications associated with handling raw meat, concerns about pet owner health have increased. For this study, a netnographic content analysis approach was used to analyze posts from Pet Forums Community online archives related to raw meat-based feeding and food safety (n = 308). United Kingdom manufacturer and supplier Web sites (n = 33) were reviewed for provision of food safety information related to raw meat-based pet feeding. The data were analyzed using a qualitative thematic approach and quantitative methods. Pet owner forum comments indicated potential malpractices and indifference toward possible food safety hazards when preparing raw meat-based pet food. Many were risk aware but indicated confusion regarding appropriate food safety practices. Although emotional concern about the safety of pets and children was expressed, contracting a foodborne disease was not perceived as a personal risk. In addition, the review identified that most (61%) manufacturer and supplier Web sites failed to provide food safety instructions or warnings to pet owners regarding raw meat-based pet food. Information was inconsistent and varied across sources. The most comprehensive sources of information were provided by manufacturers approved by the United Kingdom Pet Food Manufacturers\' Association. This is the first netnography study to explore pet owner online reports and the provision of food safety information related to raw pet feeding. Findings suggest pet owners may not fully appreciate the potential risks associated with raw meat-based pet feeding. Consequently, there is a need for credible and consistent strategies to inform pet owners about potential implications associated with feeding raw meat to pets, as well as about safe food handling practices.
摘要：
给家养宠物喂食生肉是一种流行的做法。由于与处理生肉相关的潜在食品安全影响，对宠物主人健康的担忧增加了。对于这项研究，使用网络内容分析方法分析了来自宠物论坛社区在线档案中与基于生肉的喂养和食品安全相关的帖子(n=308).审查了英国制造商和供应商网站（n=33），以提供与基于生肉的宠物喂养相关的食品安全信息。采用定性专题方法和定量方法对数据进行分析。宠物主人论坛的评论表明，在制备生肉宠物食品时，潜在的渎职行为和对可能的食品安全危害的漠不关心。许多人意识到风险，但表示对适当的食品安全做法感到困惑。尽管人们表达了对宠物和儿童安全的情感关注，感染食源性疾病不被视为个人风险。此外,审查发现，大多数（61％）制造商和供应商网站未能向宠物主人提供有关生肉宠物食品的食品安全说明或警告。信息不一致，来源各异。最全面的信息来源由英国宠物食品制造商协会批准的制造商提供。这是第一个网络研究，旨在探索宠物主人在线报告以及提供与原始宠物喂养相关的食品安全信息。研究结果表明，宠物主人可能没有充分认识到与基于生肉的宠物喂养相关的潜在风险。因此,有必要采取可靠和一致的策略来告知宠物主人与向宠物喂食生肉相关的潜在影响，以及安全的食品处理方法。
