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Abstract：
The investigation of the interface between psychological constructs, compulsive consumption of alcohol and pathological gambling is an important avenue for development of future initiatives in social marketing or prevention programs. This cross-cultural study attempts to bridge the gap in literature by providing an evaluation of the predictive ability of psychological variables such as gambling urge, gambling-related erroneous cognitions and comorbid alcohol consumption on pathological gambling behaviour and its impact on overall quality of life indicators. Participants consist of 445 Macao and Australian young adults (Mean age = 23 years). Results indicate that probable pathological gamblers as compared with non-gamblers reported significantly lower quality of life in all domains-physical health, psychological well-being, social relationships and environment. Adults who drank more alcohol and have stronger erroneous cognitions evidenced higher pathological gambling behavior. Our research model fits both cohorts and interestingly, erroneous gambling-related cognitions serve as a full mediator for the predictive relationship between gambling urge and pathological gambling in the Macao sample, but serve as a partial mediator in the Australian sample. Targeting erroneous cognitions in future social marketing or preventive campaigns should demonstrate to be an important strategy in reducing the effects of urge to gamble among at-risk individuals. Further implications for the industry, marketing and governmental strategies are discussed.
摘要：
心理建构之间的界面研究，强迫性饮酒和病理性赌博是发展社会营销或预防计划未来举措的重要途径。这项跨文化研究试图通过对赌博冲动等心理变量的预测能力进行评估来弥合文献中的差距，与赌博相关的错误认识和共病饮酒对病理性赌博行为及其对整体生活质量指标的影响。参与者包括445名澳门和澳大利亚年轻人（平均年龄=23岁）。结果表明，与非赌徒相比，可能的病态赌徒报告说，在所有领域-身体健康-生活质量显着降低，心理健康，社会关系和环境。饮酒更多，错误认知更强的成年人证明了更高的病理性赌博行为。我们的研究模型符合两个队列，有趣的是，错误的赌博相关认知是澳门样本中赌博冲动和病态赌博之间预测关系的完全中介，但在澳大利亚样本中充当部分中介。在未来的社会营销或预防运动中针对错误的认知应证明是减少风险个人赌博冲动影响的重要策略。对行业的进一步影响，讨论了市场营销和政府战略。
