刻板印象内容模型表明两个特质(即,温暖和能力)支配个人的印象形成。自2000年代初以来,使用该理论的大量研究导致需要对先前发现进行结构化概述。这项研究的目的是提供研究流的简明地图,并提出研究议程。我们对955篇文献进行了系统的文献综述。书目耦合分析表明有四个簇,即,(1)供应链管理的一般理论基础,(2)关键定型观念(强调性别)的社会影响,(3)临床心理学与儿童发育研究,(4)营销。仔细研究市场营销研究(使用共现分析),确定了六个研究流,包括关于品牌的研究,原产国,一线服务提供商,亲社会消费者行为,对代言人的看法,and,最近,人工智能(AI)。该综述介绍了这些主题的主要发现和研究差距。最后,我们回顾了几篇文章,虽然没有落入这些溪流,开辟了重要的研究脉络。这一进程为提出一个有希望和完整的研究议程提供了必要的信息,继续在不同的环境中建立具有影响力的知识。
The stereotypes content model indicates that two traits (i.e.,
warmth and competence) govern individuals\' impression formation. The great variety of research that has used this theory since the early 2000s leads to a need for a structured overview of prior findings. The goal of this study is to provide a concise map of research streams and present a research agenda. We conducted a systematic literature review of 955 articles. A bibliographic coupling analysis showed four clusters, i.e., (1) the general theoretical foundations of the SCM, (2) the societal impact of key stereotypes (with emphasis on gender), (3) research in clinical psychology and child development, and (4) marketing. Taking a closer look at research in marketing (using co-occurrence analysis), six research streams were identified, including research on branding, country-of-origin, front-line service providers, prosocial consumer behavior, perception of endorsers, and, more recently, on artificial intelligence (AI). The review presents key findings and research gaps across these topics. Finally, we reviewed the few articles that, although not falling into these streams, opened important research veins. This process provided the essential information to present a promising and complete research agenda, to continue building knowledge with impactful implications in different contexts.