■互联网医院,在线健康社区,和其他数字健康APP给人们的生活带来了许多变化。然而,由于许多因素,数字卫生资源的延续意愿较低,包括信息安全,服务质量,和用户的个人特征。
■我们使用横断面调查和结构方程模型分析来探索影响用户继续使用数字卫生资源意愿的因素。
■信息质量(β=0.31,p<0.05),服务质量(β=0.19,p<0.05),平台声誉(β=0.34,p<0.05),情绪支持(β=0.23,p<0.05)对用户价值共创行为有显著的正向影响。此外,用户信任和感知有用性可以调解用户价值共创行为和持续意图之间的关联,调解效果分别为0.143和0.125。用户参与可以正向调节用户价值共创行为与用户信任之间的关联(β=0.151,t=2.480,p<0.001)。此外,用户参与可以正向调节价值共创行为与感知有用性之间的关联(β=0.103,t=3.377,p<0.001)。
■提高数字卫生资源的质量和服务水平是解决延续意向低的关键,促进用户价值共创行为。同时,企业应该建立良好的声誉,在社区中营造积极的交流氛围,增强用户的参与度和归属感。
UNASSIGNED: Internet hospitals, online health communities, and other digital health APPs have brought many changes to people\'s lives. However, digital health resources are experiencing low continuance intention due to many factors, including information security, service quality, and personal characteristics of users.
UNASSIGNED: We used cross-sectional surveys and structural equation modeling analysis to explore factors influencing user willingness to continue using digital health resources.
UNASSIGNED: Information quality (β = 0.31, p < 0.05), service quality (β = 0.19, p < 0.05), platform reputation (β = 0.34, p < 0.05), and emotional support (β = 0.23, p < 0.05) have significant positive effects on user value co-creation behavior. Additionally, user
trust and perceived usefulness could mediate the association between user value co-creation behavior and continuance intention, with mediation effects of 0.143 and 0.125, respectively. User involvement can positively moderate the association between user value co-creation behavior and user
trust (β = 0.151, t = 2.480, p < 0.001). Also, user involvement can positively moderate the association between value co-creation behavior and perceived usefulness (β = 0.103, t = 3.377, p < 0.001).
UNASSIGNED: The keys to solving the problem of low continuance intention are improving the quality and service level of digital health resources, and promoting users\' value co-creation behavior. Meanwhile, enterprises should build a good reputation, create a positive communication atmosphere in the community, and enhance user participation and sense of belonging.