名人文化鼓励纯种狗和猫出现的时尚,社交媒体,和网上冲动购买。被认为是可爱的特征的流行,古怪,拟人化已经驱动越来越夸张的品种特征吸引美学而不是健康。某些品种的“超类型”已经出现,它们将品种的独特外观带到了极端,超出了对品种标准的预期解释。这很严重,直接和间接的健康和福利后果。极端构象与慢性健康状况相关,包括短头阻塞性气道疾病,眼,牙科,皮肤,和肌肉骨骼疾病。满足超类型需求的小狗和小猫农场以及非法贸易商与忽视身体的不良畜牧业有关,行为,以及父母和后代的心理健康。涉及育种者之间合作的多维方法,遗传学家,业主,兽医,狗窝俱乐部,猫爱好者协会,动物慈善机构,学术界和研究界,商业企业,政府需要保护品种并应对这些挑战。国家狗舍俱乐部和全球合作伙伴正在采取许多举措,以教育宠物主人并支持负责任的宠物所有权和可持续育种。响亮的信息是健康,气质,幸福必须优先于外表。
Fashions in the appearance of purebred dogs and cats are encouraged by celebrity culture, social media, and online impulse buying. The popularity of characteristics perceived as cute, quirky, and anthropomorphic has driven increasingly exaggerated breed features appealing to aesthetics rather than health. \'Hypertypes\' of some breeds have emerged that take a breed\'s distinctive appearance to extremes beyond the intended interpretation of breed standards. This has severe, direct and indirect health and welfare consequences. Extreme conformations are associated with chronic health conditions including brachycephalic obstructive airway disorder, ocular, dental, skin, and musculoskeletal disorders. Puppy and kitten farms and illegal traders that meet the demand for hypertypes are associated with poor husbandry that neglects the physical, behavioral, and mental health of parents and offspring. A multidimensional approach involving collaboration between breeders, geneticists, owners, veterinarians, kennel clubs, cat fanciers\' associations, animal charities, the academic and research communities, commercial enterprises, and governments is needed to safeguard breeds and tackle these challenges. There are many ongoing initiatives by national kennel clubs and global partnerships to educate pet owners and support responsible pet ownership and sustainable breeding. The resounding message is that health, temperament, and well-being must be prioritized over appearance.