研究的目的是检查服务的相对重要性,确定最优组合,并预测健身中心的市场份额。我们对位于首尔的健身中心的用户进行了联合分析。作为主要结果,发现空间布局,特别是“足够的锻炼空间”,被认为是最重要的。其次,清洁度,特别是“保养良好的健身器材”,在空间布局之后被认为是重要的。接下来,用户强调环境条件的重要性,尤其是供暖管理良好,通风,和空调\'。然而,美学,特别是“有吸引力的室内设计”,与其他属性相比,被认为不重要。服务的最佳组合被确定为足够的锻炼空间,保养良好的健身器材,和一个有吸引力的室内设计在一个管理良好的暖气,通风,和空调\'。最后,充分的锻炼空间的组合,有吸引力的室内设计,良好的供暖管理,通风和空调,维护良好的健身器材与最高的市场份额相关。从学术角度来看,本研究对重申servicescape对消费者的意义和影响具有重要意义。此外,它提供了实际意义,有助于确定健身中心可持续设施改进和管理的方向。
The purpose of study was to examine the relative importance of
servicescape, identify the optimal combination, and predict the market share in fitness centers. We conducted a conjoint analysis on users of fitness centers located in Seoul. As a primary result, it was found that the spatial layout, particularly \'sufficient exercise space\', was considered most important. Secondly, cleanliness, specifically \'well-maintained fitness equipment\', was deemed important following spatial layout. Next, users emphasized the importance of ambient conditions, especially \'well-managed heating, ventilation, and air-conditioning\'. However, aesthetics, specifically \'Attractive interior design\', was not considered as significant compared to other attributes. The optimal combination of
servicescape was identified to be \'sufficient exercise space, well-maintained fitness equipment, and an attractive interior design within a well-managed heating, ventilation, and air conditioning\'. Finally, the combination of \'sufficient exercise space, attractive interior design, well-managed heating, ventilation and air-conditioning, and well-maintained fitness equipment\' was associated with the highest market share. From an academic perspective, this study holds significance in reaffirming the meaning and impact of
servicescape on consumers. Additionally, it provides practical implications that assist in determining the direction for sustainable facility improvement and management of the fitness center.