■\“声波调味\”是当音乐影响消费者的真实品味体验。“自我建构”是个人的感知方式,理解,解释自己。许多研究表明,独立和相互依赖的自我建构启动可以影响一个人的认知和行为;然而,它们对声波调味效果的调节作用尚不清楚。
■这个实验是2(自我建构启动:独立的自我建构或相互依赖的自我建构)×2(巧克力:牛奶巧克力或黑巧克力)×2(情感音乐:积极的情感音乐或消极的情感音乐)混合设计,通过比较不同程度的自我建构启动后参与者对巧克力的评价,探讨了自我建构启动的调节作用以及情感音乐对品味的影响。
■在开始独立的自我建构之后,参与者在听引起积极情绪的音乐时增加了他们对牛奶巧克力甜味的评价,t(32)=3.11,p=0.004,科恩d=0.54,95%CI=[0.33,1.61]。相比之下,相互依赖的自我构造启动使参与者在听到积极的音乐时感觉黑巧克力更甜,t(29)=3.63,p=0.001,科恩d=0.66,95CI=[0.44,1.56]。
■这项研究为改善人们的个人饮食体验和食物享受提供了证据。
UNASSIGNED: \"Sonic seasoning\" is when music influences the real taste experiences of consumers. \"Self-construal\" is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person\'s cognition and behavior; however, their moderating effect on the sonic seasoning effect remains unclear.
UNASSIGNED: This experiment was a 2 (self-construal priming: independent self-construal or interdependent self-construal) × 2 (chocolate: milk chocolate or dark chocolate) × 2 (emotional music: positive emotional music or negative emotional music) mixed design, and explored the moderating role of self-construal priming and the effect of emotional music on taste by comparing participants\' evaluations of chocolates while listening to positive or negative music after different levels of self-construal priming.
UNASSIGNED: After initiating independent self-construal, participants increased their ratings of milk chocolate sweetness when listening to music that elicited positive emotions, t(32) = 3.11, p = 0.004, Cohen\'s d = 0.54, 95% CI = [0.33, 1.61]. In contrast, interdependent self-construal priming led participants to perceive dark chocolate as sweeter when they heard positive music, t(29) = 3.63, p = 0.001, Cohen\'s d = 0.66, 95%CI = [0.44, 1.56].
UNASSIGNED: This study provides evidence for improving people\'s individual eating experience and enjoyment of food.