price

Price
  • 文章类型: Journal Article
    背景:以前的研究已经确定了烟草业采用的定价策略,以尽量减少烟草税的影响,但这些研究大多是针对高收入国家的。这项研究考察了行业价格对墨西哥最近增加卷烟税的反应,包括在拉丁美洲迅速扩张的胶囊卷烟领域。
    方法:根据准实验设计,使用NielsenIQ许可的2018年10月至2021年9月期间墨西哥卷烟价格和销售数据,以固定效应模型按产品分析消费税增加后的价格变化。为了探索异质反应,估计按卷烟属性分类,如胶囊的存在和细分市场。还评估了差速换档。
    结果:在2020年1月将烟草税从2011MX美元0.35(约0.02美元)提高到2020MX美元0.4944(约0.0283美元),与卷烟价格实际上涨8%有关。然而,一些香烟类型,包括溢价到折扣段,显示价格上涨大于税收增加,这降低了超低价格香烟的相对价格。而不是一次徒步旅行,在2020年的头几个月,所有类型的卷烟的价格都在逐步提高。胶囊香烟采用了两种定价策略的组合。2021年较小的年度通胀税收调整已完全转给消费者,保持实际价格不变。
    结论:该行业提高价格的能力超过了税收的增加,并且顺利地管理了这些价格上涨,这表明墨西哥还有更大的烟草税增加空间。烟草税的未来发展可以考虑完全具体的税收结构或最低税收,以减轻市场分割和差异转移的不利影响。
    BACKGROUND: Previous studies have identified pricing strategies that the tobacco industry employs to try to minimise the impact of tobacco taxation, but these studies are mostly about high-income countries. This research examines industry price responses to a recent cigarette tax increase in Mexico, including in the capsule cigarette segment that has expanded rapidly in Latin America.
    METHODS: Data of cigarette prices and sales in Mexico between October 2018 and September 2021 licensed from NielsenIQ were used following a quasi-experimental design to analyse price changes after excise tax increases with fixed effect models by product. To explore heterogeneous responses, estimates were disaggregated by cigarette attributes such as presence of capsules and market segment. Differential shifting was also assessed.
    RESULTS: Increasing the tobacco tax from 2011MX$0.35(≈US$0.02) to 2020 MX$0.4944(≈US$0.0283) in January 2020 was associated with an overall 8% cigarette price increase in real terms. However, some cigarette types, including premium to discount segments, exhibited price increases larger than the tax increase, which reduced the relative price of ultra-low-priced cigarettes. Instead of a single hike, prices were gradually raised throughout the first months of 2020 for all cigarette types. A combination of both pricing strategies was employed for capsule cigarettes. The 2021 smaller tax adjustment for annual inflation was fully passed onto consumer, maintaining real prices constant.
    CONCLUSIONS: The industry\'s ability to raise prices more than the tax increase and manage these price increases smoothly suggests that there was room for larger tobacco tax increases in Mexico. Future developments on tobacco taxes could consider a fully specific tax structure or minimum taxes to mitigate the adverse effects of market segmentation and differential shifting.
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  • 文章类型: Journal Article
    目的:评估影响兽医药房客户选择的因素,并评估客户对在线药房对兽医诊所影响的看法。
    方法:比较网上药店的调查数据和满意度指标,教学医院药房(UW兽医护理),和2023年3月至4月之间的初级保健兽医诊所。在线药房用户被问及在线药房对兽医诊所的影响。个人价值与使用药房的可能性相关。
    结果:分析了158项调查;32.9%的受访者使用在线药房。其中,20%的人使用兽医附属的在线药房。便利是在线药房和初级保健诊所用户最喜欢的价值。在线用户最喜欢价格,而兽医诊所药房用户(UW兽医护理和初级保健诊所)报告喜欢沟通和信任。在线用户认为价格更重要,而兽医诊所用户对个性化体验(关怀,解释,兽医推荐)更重要。不管是什么药房,满意度得分高。大多数在线用户认为在线药店对兽医诊所有负面影响;这并没有改变报告的使用情况。
    结论:在线和兽医诊所用户优先考虑不同的价值。在线用户优先考虑价格,兽医诊所用户优先考虑个性化体验。在线使用不受感知影响的影响。
    结论:对于试图增加收入的兽医诊所,吸引这两个不同的驱动值是至关重要的。提供具有竞争力和透明价格的以实践为导向的在线药房可以吸引在线消费者,同时保持个性化的体验对于消费者内部购买处方仍然很重要。
    OBJECTIVE: To evaluate factors that influence client selection of a veterinary pharmacy and assess client perception of the impact of online pharmacies on veterinary clinics.
    METHODS: Survey data and satisfaction metrics were compared between online pharmacies, a teaching hospital pharmacy (UW Veterinary Care), and primary care veterinary clinics between March and April 2023. Online pharmacy users were asked about perceived impact of online pharmacies on veterinary clinics. Personal values were correlated with the likelihood of using a pharmacy.
    RESULTS: 158 surveys were analyzed; 32.9% of respondents used an online pharmacy. Of those, 20% used a veterinary-affiliated online pharmacy. Convenience was the value most liked by online pharmacy and primary care clinic users. Online users reported liking price most, whereas veterinary clinic pharmacy users (UW Veterinary Care and primary care clinics) reported liking communication and trust. Online users ranked price as more important, whereas veterinary clinic users ranked personalized experience (caring, explanations, veterinary recommended) as more important. Regardless of pharmacy type, satisfaction scores were high. Most online users perceived a negative impact of online pharmacies on veterinary clinics; this did not change reported usage.
    CONCLUSIONS: Online and veterinary clinic users prioritized different values. Online users prioritized price and veterinary clinic users prioritized personalized experience. Online usage was not influenced by perceived impact.
    CONCLUSIONS: For veterinary clinics attempting to increase revenue, appealing to these 2 distinct driving values is essential. Offering practice-directed online pharmacies with competitive and transparent pricing could procure online consumers, while maintaining a personalized experience remains important for consumers purchasing prescriptions in-house.
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  • 文章类型: Journal Article
    本文介绍了医院,保险,以及美国和世界某些国家的药品价格透明度政策和应用。其中许多政策适用于自我保险的雇主。到目前为止,美国和其他地方的经验表明,联邦和州的价格透明度法规对雇员或家属是否寻找低成本或高质量的医疗服务提供者或对其医疗费用和质量影响不大.这是因为监管监管不力,矛盾的联邦和州报告要求,对于提供者和保险公司提供易于阅读或可分析的价格信息的经济激励措施很少。然而,价格透明度要求将保持不变。因此,本文提出了一些建议,以最大限度地发挥为员工和其他被保险人提供的价格透明度工具的效用。他们的雇主,提供者,商业保险承运人,或者技术公司。从政策的角度来看,将报告要求与更清晰的技术指导和更强大的监管监督相结合,将增加价格透明度工作的效用。对于个人雇主来说,通过将价格透明度工具与健康计划网络和设计策略相结合,价格透明度的影响可能会增加,行为经济推动,以及旨在改善健康的计划,幸福,和护理质量。许多程序供应商合作伙伴,顾问,和精算,技术,和研究公司可以帮助使这些努力有用。
    This paper describes hospital, insurance, and pharmaceutical price transparency policies and applications in the United States and in selected countries around the world. Many of these policies apply to self-insured employers. So far, the experience in the United States and elsewhere is clear that federal and state price transparency regulations have had little impact on whether employees or dependents search for low-cost or high-quality providers or on the cost and quality of their health care. This is because of weak regulatory oversight, conflicting federal and state reporting requirements, and few economic incentives for providers and insurance companies to supply easily readable or analyzable price information. However, price transparency requirements are here to stay. This paper therefore offers several recommendations to maximize the utility of price transparency tools provided for employees and other insureds, by their employers, providers, commercial insurance carriers, or technology firms. From a policy perspective, coupling reporting requirements with clearer technological guidance and much stronger regulatory oversight would increase the utility of price transparency efforts. For individual employers, the impact of price transparency efforts may increase by coupling price transparency tools with health plan network and design strategies, behavioral economic nudges, and programs designed to improve health, well-being, and quality of care. Many program vendor partners, consultants, and actuarial, technology, and research firms can help make these efforts useful.
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  • 文章类型: Journal Article
    背景:医疗保险和医疗补助服务中心(CMS)价格透明度规则试图促进具有成本意识的决策。对于手术服务,例如胰十二指肠切除术(PD),调解透明度和现实世界报销的因素没有得到很好的描述。
    方法:使用跳蛙调查来确定进行PD的美国医院。财务和运营数据来自绿松石健康和CMS成本报告。卡方检验和改进的泊松回归评估了与报销披露的关联。两部分逻辑和伽马回归模型估计医院因素对商业,Medicare,以及警察局的自付报销。
    结果:在452所跨越式医院中,295(65%)披露了PD医院或程序报销。隔离医院更大(床位>200:81.0%与71.3%,p=0.04),报告较高的净利润率(0.7%与-2.1%,p=0.04),更有可能实现盈利(26.1%与6.4%,p<0.001),和附属教学(82.0%vs.65.6%,p<0.001)。非营利组织的地位使住院报销增加了8683美元至12,329美元,而适度的市场集中度预计可节省高达5066美元。教学隶属关系使住院治疗的报销增加了$4589-$16,393,程序的报销增加了$644。TopLeapfrog容量评级预测,仅Medicare住院报销费用就会增加7795美元。
    结论:未披露PD的医院和程序报销仍然是一个主要问题。利润率较高的医院注意到透明度,尺寸,和学术关系。与较高报销相关的因素是非营利地位,学术隶属关系,更公平的市场份额。报销与PD质量或数量指标不一致。可能需要改变政策来激励报销披露,并将透明度转化为增加患者价值。
    BACKGROUND: The Centers for Medicare and Medicaid Services (CMS) price transparency rule tries to facilitate cost-conscious decision-making. For surgical services, such as pancreaticoduodenectomy (PD), factors mediating transparency and real-world reimbursement are not well described.
    METHODS: The Leapfrog Survey was used to identify United States hospitals performing PD. Financial and operational data were obtained from Turquoise Health and CMS Cost Reports. Chi-square tests and modified Poisson regression evaluated associations with reimbursement disclosure. Two-part logistic and gamma regression models estimated effects of hospital factors on commercial, Medicare, and self-pay reimbursements for PD.
    RESULTS: Of 452 Leapfrog hospitals, 295 (65%) disclosed PD hospital or procedure reimbursements. Disclosing hospitals were larger (beds > 200: 81.0% vs. 71.3%, p = 0.04), reported higher net margins (0.7% vs. - 2.1%, p = 0.04), more likely for-profit (26.1% vs. 6.4%, p < 0.001), and teaching-affiliated (82.0% vs. 65.6%, p < 0.001). Nonprofit status conferred hospitalization reimbursement increases of $8683-$12,329, while moderate market concentration predicted savings up to $5066. Teaching affiliation conferred reimbursement increases of $4589-$16,393 for hospitalizations and $644 for procedures. Top Leapfrog volume ratings predicted an increase of up to $7795 for only Medicare hospitalization reimbursement.
    CONCLUSIONS: Nondisclosure of hospital and procedural reimbursements for PD remains a major issue. Transparency was noted in hospitals with higher margins, size, and academic affiliation. Factors associated with higher reimbursement were non-profit status, academic affiliation, and more equitable market share. Reimbursement inconsistently tracked with PD quality or volume measures. Policy changes may be required to incentivize reimbursement disclosure and translate transparency into increased value for patients.
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  • 文章类型: Journal Article
    背景:烟草的成本是戒烟的主要原因之一。荷兰在9个月内两次提高了烟草税:2020年4月每包增加1欧元,2021年1月每包增加0.12欧元。这项研究调查了人们报告在多大程度上考虑由于即将到来的税收增加而辞职,以及它与他们年龄的关系,收入或教育水平。此外,我们研究了思考戒烟是否与戒烟意图和戒烟行为有关,以及这些关联对于两次增税是否不同。
    方法:来自国际烟草控制(ITC)荷兰调查的纵向数据,使用了队列2(N=5919个观测值;波1(2020年2月-3月):n=2051;波2(2020年9月-11月):n=1919;波3(2021年6月-7月):n=1949)。广义估计方程(GEE)回归适合于测试由于税收增加和税后增加的辞职意图之间的关联。严重的戒烟尝试,戒烟(每月≤1支香烟),以及社会人口统计学变量。
    结果:大约一半的吸烟者报告说,由于即将到来的税收增加,他们考虑戒烟(第1波=51.3%(n=1052);第2波=47.3%(n=849))。报告由于即将到来的税收增加而考虑戒烟的个人更有可能增加他们的戒烟意愿(aOR:2.00,p≤.001)或进行了严重的戒烟尝试(aOR:1.48,p≤.001)。在第2波到第3波(2021年后增加)之间尝试戒烟的人比在第1波到第2波(2020年后增加)之间尝试戒烟的人多。我们没有发现波浪和思考退出之间的相互作用效应。退出尝试,戒烟。
    结论:增税刺激人们考虑戒烟。考虑由于即将到来的税收增加而辞职与更积极的辞职意图和认真的辞职尝试有关。
    BACKGROUND: The cost of tobacco is one of the most reported reasons to quit smoking. The Netherlands increased tobacco taxes twice in the span of nine months: a €1 increase per pack in April 2020, and a €0.12 increase per pack in January 2021. This study examines to what extent people report to think about quitting due to the upcoming tax increase(s), as well as how it relates to their age, income or educational level. Additionally, we examined whether thinking about quitting was associated with quit intention and quit behaviour, and whether these associations were different for the two tax increases.
    METHODS: Longitudinal data from the International Tobacco Control (ITC) Netherlands Surveys, Cohort 2 were used (N = 5919 observations; wave 1 (February - March 2020): n = 2051; wave 2 (September - November 2020): n = 1919; wave 3 (June - July 2021): n = 1949). Generalised Estimating Equation (GEE) regressions were fit to test the associations between thinking about quitting due to the tax increase and post-tax increases in quit intention, serious quit attempts, and quitting smoking (≤ 1 cigarette a month), as well as sociodemographic variables.
    RESULTS: Circa half of the people who smoke reported thinking about quitting smoking due to the upcoming tax increase (Wave 1 = 51.3% (n = 1052); Wave 2 = 47.3% (n = 849)). Individuals who reported thinking about quitting smoking due to upcoming tax increase(s) were more likely to have increased their quit intention (aOR: 2.00, p ≤ .001) or have carried out a serious quit attempt (aOR:1.48, p ≤ .001) post-tax increase. More people attempted to quit smoking between wave 2 and 3 (post 2021 increase) than between wave 1 and 2 (post 2020 increase). We did not find an interaction effect between wave and thinking about quitting for quit intention, quit attempts, and quitting smoking.
    CONCLUSIONS: Tax increases stimulate people to think about quitting. Thinking about quitting due to an upcoming tax increase was associated with more positive quit intention and serious quit attempts.
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  • 文章类型: Journal Article
    目的:为了评估可用性,成本,南京抗癌药物的承受能力,江苏。
    方法:于2016-2020年对南京市26家医疗机构的24种基本抗癌药物(EAM)和17种创新抗癌药物(IAM)进行纵向跟踪调查。可用性,成本,研究了EAM和IAM的药物利用和可负担性。
    结果:在南京,EAM的可用性没有显着变化,但IAMs的可用性在2018年和2019年表现出显著增长,并在2020年趋于稳定。对于EAM,LPG(最低价格的仿制药)的DDDc(定义的每日剂量成本)没有显着变化,OBs(OriginatorBrands)和IAMs的DDDc显著下降。EAM(LPG)的DDDs(定义的每日剂量)自2016年以来呈下降趋势,2019年再次上升。总的来说,2016年至2020年,EAM(LPG)的DDDs下降了25.18%,但2020年选择用于临床治疗的比例仍为67.35%.EAM(OBs)和IAM的DDDs均呈逐年上升趋势,比例增长207.72%和652.68%,分别;但2020年选择用于临床治疗的比例分别仅为16.09%和16.56%。EAM(LPG)对城市居民的承受能力较好,但对农村居民的承受能力较差;EAM(OBs)和IAM对城乡居民的承受能力较差。
    结论:EAM(LPG)的可用性和成本没有显着变化,较低的价格显示出更好的负担能力。尽管它们在药物利用方面的相对变化呈下降趋势,他们仍然主导着临床治疗。在国家药品价格谈判(NDPN)政策的推动下,IAMs的可用性正在上升。有必要进一步制定和加强基本药物采购评估政策,以提高EAM的可及性。
    OBJECTIVE: To evaluate the availability, cost, affordability of anti-cancer medicines in Nanjing, Jiangsu.
    METHODS: A longitudinal tracking investigation study was performed to collect information about 24 essential anti-cancer medicines (EAMs) and 17 innovative anti-cancer medicines (IAMs) in 26 healthcare institutions in Nanjing from 2016 to 2020. The availability, cost, drug utilization and affordability of EAMs and IAMs were investigated.
    RESULTS: The availability of EAMs showed no significant changes in Nanjing, but the availability of IAMs showed a significant increase in 2018 and 2019 and tended to stabilize in 2020. For EAMs, the DDDc(Defined Daily Dose cost) of LPGs (Lowest-Priced Generics) showed no significant changes, and the DDDc of OBs (Originator Brands) and IAMs significantly decreased. The DDDs(Defined Daily Doses) of EAMs (LPGs) showed a decreasing trend since 2016 and rose again in 2019. Overall, the DDDs of EAMs (LPGs) decreased by 25.18% between 2016 and 2020, but the proportion selected for clinical treatment remained at 67.35% in 2020. The DDDs of EAMs (OBs) and IAMs both showed an increasing trend year by year, with a proportional increase of 207.72% and 652.68%, respectively; but the proportion selected for clinical treatment was only 16.09% and 16.56% respectively in 2020. EAMs (LPGs) had good affordability for urban residents but poor affordability for rural residents; the affordability of EAMs (OBs) and IAMs was poor for both urban and rural residents.
    CONCLUSIONS: There were no significant changes in the availability and cost of EAMs (LPGs), whose lower prices showed better affordability. Although their relative change in drug utilization showed a decreasing trend, they still dominated clinical treatment. Driven by the national drug price negotiation (NDPN) policy, the availability of IAMs was on the rise. It is necessary to further develop and strengthen policies for essential medicines procurement assessment to improve the accessibility of EAMs.
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  • 文章类型: Journal Article
    背景:近年来,西班牙的烟草税出现了倒退,其Tobacconomics税收计分卡从2014年的3.9分(满分5分)下降到2020年的2.625分。这项研究的目的是对这种恶化背后的原因进行详细分析,并确定扭转这种趋势的可能方法。
    方法:2014-2022年对制造的卷烟(FM)和卷制烟草(RYO)市场的回顾性分析,包括税收结构/税率,负担能力,不同产品的零售价格差距,以及与邻国的价格差异。到2028年的市场水平模拟模型研究了各种税收政策方案对吸烟率的影响,避免过早死亡,吸烟强度,产品替代,政府收入,销售,和行业利润。
    结果:在过去8年中,在通货膨胀和收入增长的背景下缺乏税收增加,这意味着FM和RYO的可负担性提高了13%,20个FM和RYO棒之间的恒定差异为2欧元,西班牙和邻国法国之间的价格差距扩大了。对两种现实的改革方案进行建模,以减少/消除FM和RYO之间的价格差距,这表明政府收入大幅增加,吸烟者减少了700,000,过早死亡人数减少了210,000。
    结论:当前欧盟关于烟草税的立法为急需的烟草税改革留下了充足的空间。为了公共卫生和经济,西班牙应该提高最低消费税。这不仅能拯救生命,也为政府带来了急需的收入。
    结论:西班牙对烟草税的立场最近有所恶化。这项研究认为,在通货膨胀的背景下,历届政府未能提高最低税收,这使得烟草产品更容易负担得起。并量化了如果当局在现实范围内紧急提高吸烟率和消费税收入的改善。西班牙是欧洲国家的代表,在这些国家,政府的不作为已经过时了最低烟草税。鉴于欧盟烟草税指令的修订推迟,这项研究强调了在现有法律框架内单方面采取行动的必要性。
    BACKGROUND: In recent years tobacco taxation in Spain has regressed, with its Tobacconomics tax scorecard falling from 3.9 points (out of 5) in 2014, to only 2.625 in 2020. The objective of this research is to provide a detailed analysis of the causes behind this deterioration and identify possible ways forward for reversing this trend.
    METHODS: A retrospective 2014-2022 analysis of manufactured cigarettes (FM) and roll-your-own tobacco (RYO) markets including tax structure/rates, affordability, retail price gaps across products, and price differentials with bordering countries. A market level simulation model to 2028 studied the impact of various tax policy scenarios on smoking prevalence, premature deaths averted, smoking intensity, product substitution, government revenue, sales, and industry profit.
    RESULTS: A lack of tax increases in a context of inflation and income growth during the past 8 years means FM and RYO have become 13% more affordable, with a constant differential of €2 between 20 FM and RYO sticks, and the price gap between Spain and neighbouring France increased. Modelling of two realistic reform scenarios that reduce/eliminate the price gap between FM and RYO suggest substantial increases in government revenues and up to 700,000 fewer smokers and 210,000 fewer premature deaths.
    CONCLUSIONS: Current European Union legislation on tobacco taxes leaves ample room for much needed tobacco tax reform. For the sake of both public health and the economy, Spain should increase its Minimum Excise Tax. This would not only save lives, but also bring much needed revenue for the government.
    CONCLUSIONS: The stance of Spain on tobacco taxes has deteriorated recently. This study argues that the failure of successive governments to raise minimum taxes in an inflationary context has made tobacco products more affordable, and quantifies the improvements in smoking prevalence and excise revenue that would accrue if the authorities act urgently increasing rates within realistic limits.Spain is representative of European countries where government inaction has rendered minimum tobacco taxes obsolete. Given the postponement of the revision of the European Union Tobacco Tax Directive, this study highlights the need to act unilaterally within the existing legal framework.
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  • 文章类型: Journal Article
    基于医生的透明度方法已被提出,作为告知患者使用服务可能产生的财务后果的策略。医疗保健定价和保险范围的结构,以及对现有工具的低使用率,表明这些方法可能是笨拙和不成功的。它们也可能产生新的道德挑战。
    Physician-based transparency approaches have been advanced as a strategy for informing patients of the likely financial consequences of using services. The structure of health care pricing and insurance coverage, and the low uptake of existing tools, suggest these approaches are likely to be unwieldy and unsuccessful. They may also generate new ethical challenges.
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  • 文章类型: Journal Article
    价格是影响消费者反应的最重要的产品外在因素之一,大概还有经验,葡萄酒。这是具有讽刺意味的,因为研究倾向于强调要么没有,否则,当典型的消费者盲目品尝葡萄酒时,价格和喜好之间甚至会出现轻微的负相关关系。然而,提供价格信息,特别是当它高导致增强的口味评级,尤其是中低价位的葡萄酒。同样,瓶子和标签信息(使葡萄酒看起来更便宜或更贵)也被证明会影响普通消费者对葡萄酒的评价(即,非专家)。的确,在人们的享乐主义(不一定是他们的感官辨别性)评级中,产品外在信息似乎超过了葡萄酒的产品内在感官属性。因此,与直接感官线索相比,这些发现凸显了认知在葡萄酒评估中的重要性。这篇叙述性的历史评论批判性地回顾和评估了已发表的实验文献,这些文献研究了价格对葡萄酒评级的影响。
    Price is one of the most important product-extrinsic factors influencing the consumers\' response to, and presumably experience of, wine. This is ironic inasmuch as the research tends to highlight either no, or else even a slightly negative relationship between price and liking in typical consumers when they taste wines blind. Nevertheless, providing price information, especially when it is high leads to enhanced taste ratings, especially for low to mid-priced wines. Similarly, bottle and label information (that makes a wine look cheaper or more expensive) has also been shown to influence the evaluation of wine by regular consumers (i.e., non-experts). Indeed, product-extrinsic information often appears to outweigh the product-intrinsic sensory attributes of wine in people\'s hedonic (in not necessarily in their sensory-discriminative) ratings. Such findings therefore highlight the importance of cognitive as compared to direct sensory cues in the evaluation of wine. This narrative historical review critically reviews and evaluates the published experimental literature that has examined the impact of price on wine ratings.
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  • 文章类型: Journal Article
    招募研究参与者通常没有获得所需的样本量,从而成为抑制调查人员充分测试指定假设的能力的主要问题。社交营销及其四个P,最初由商业界开发,用于销售产品,并适用于公共卫生计划,被提议作为一个动态的综合概念框架,以应用营销原则和实践来加强参与者的招聘。将社会营销方法应用于研究招聘将需要初步调查,以了解目标受众在研究参与方面的动机,并在整个主要项目中继续研究,以适应出现限制的招聘工作。作为研究项目的一部分,需要额外的资金来系统地实施和评估成功的社会营销研究招聘计划。在本文中,我们定义社会营销概念,简要回顾了现有的支持社会营销应用于研究招聘的文献,并考虑使用社会营销方法时可能出现的道德问题。
    研究项目的招聘一直具有挑战性,使研究面临无法充分测试先验假设的风险。社会营销,适应传统的营销原则和实践,可以提供一个解决方案。营销是为了向消费者销售商业产品而发展的,其中的策略和做法可以应用于向“最终用户”(参与者)出售“干预”(健康计划)的参与。四个PS,产品,价格,地点,和晋升,是营销计划中考虑的概念要素。在少数情况下,已证明将社会营销方法应用于研究项目的招聘是成功的。实施这种方法将需要进行实施前研究,以确定目标受众的关键特征;在研究期间持续监测招聘成功,以评估战略变化,根据需要;并增加资金,以在扩大的早期项目时间框架内容纳额外的研究。
    Recruitment of research participants often has not obtained a desired sample size, thereby becoming a major problem inhibiting investigators\' ability to adequately test the specified hypotheses. Social marketing with its four Ps, originally developed by the business world to sell products and adapted for public health initiatives, is proposed as a dynamic comprehensive conceptual framework to apply marketing principles and practices to enhance participant recruitment. Applying a social marketing approach to research recruitment would require initial investigation to understand the motivations of the target audience in regard to research participation, and continued research throughout the main project to adapt the recruitment efforts as limitations arise. Additional funding would be needed for successful social marketing research recruitment programs to be systematically implemented and evaluated as part of research projects. In this paper, we define social marketing concepts, briefly review the available literature supporting social marketing applied to recruitment for research studies, and consider ethical issues that may arise when using a social marketing approach.
    Recruitment for research projects has been challenging, putting studies at risk of not being able to adequately test a priori hypotheses. Social marketing, an adaptation of traditional marketing principles and practices, may provide a solution. Marketing was developed to sell commercial products to consumers, and the strategies and practices therein could be applied to selling participation in the “intervention” (the health program) to “end users” (participants). The four Ps, product, price, place, and promotion, are the conceptual elements considered in a marketing plan. Applying a social marketing approach to recruitment for research projects has been demonstrated to be successful in a small number of cases. Implementing this approach would require preimplementation research to specify the key characteristics of the target audience; continuous monitoring of recruitment success during the research to assess changes in strategies, as needed; and enhanced funding to accommodate the additional research within an expanded early project time frame.
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