grass-fed

草食
  • 文章类型: Journal Article
    该研究旨在估计八个乳制品生产地区(DPR)与热应激相关的经济损失,由智利乳业协会定义,使用两个舒适热指数,即,温度-湿度指数(THI)和THI根据太阳辐射和风速(THIa)进行调整。收集了来自19个气象站(2017年11月至3月至2022年)的小时记录,以估算舒适热指数。考虑到两个指标的临界阈值为65以及较高值对牛奶产量损失的影响,估计了经济影响。天开放,剔除率,和死亡。DPR之间高于阈值的小时数存在差异,与使用的热指数无关(P<0.01)。在DPRsI中观察到最大值,II,VIII,集中了大多数奶牛。当使用THIa代替THI时,平均产奶量损失高出2.0到6.4倍,这也取决于DPR(P<0.01)。这些估计与生产者凭经验观察到的估计一致。夏季每头母牛的平均经济损失最低(5个季节的平均值)发生在DPRVI(91.5美元),在使用THIa的DPRI(184.2美元)中,损失最高。在国家一级,经济损失在每个夏季29.0至1.084亿美元之间波动,根据使用的舒适热指数。最后,热应力对智利乳制品行业产生了负面影响和显著影响,高度依赖于DPR。
    The study aimed to estimate economic losses associated with heat stress in the eight dairy production regions (DPR), defined by the Dairy Chilean Consortium, using two comfort thermal indices, namely, the temperature-humidity index (THI) and the THI adjusted for solar radiation and wind speed (THIa). Hourly records from 19 weather stations (Nov - Mar 2017-2022) were collected to estimate the comfort thermal indices. The economic impact was estimated considering a critical threshold of 65 for both indices and the effect of higher values on loss in milk yield, days open, culling rate, and deaths. There were differences in the number of hours above the threshold among DPRs, independent of the thermal index used (P < 0.01). The greatest values were observed in DPRs I, II, and VIII, which concentrate most dairy cows. Average losses in milk yield were between 2.0 and 6.4 times higher when THIa was used instead of THI, which also depends on the DPR (P < 0.01). These estimations coincide with those observed empirically by producers. The lowest average economic losses per cow during the summer season (5 seasons average) occurred in DPR VI (US $ 91.5), and the highest losses were observed in DPR I (US $ 184.2) both using THIa. At the country level, economic losses fluctuate between US $ 29.0 and 108.4 million per summer season, depending on the comfort thermal index used. Finally, heat stress impacts negatively and significantly the Chilean dairy sector, which is highly dependent on the DPR.
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  • 文章类型: Journal Article
    本研究的目的是研究日粮对三河小母牛瘤胃微生物组和代谢产物组成和功能的影响。
    使用从三河小母牛(n=20)收集的瘤胃液样本进行宏基因组和代谢组学分析,这些样本具有相似的体重和年龄,来自草饲喂和谷物饲喂系统。
    谷物饲喂组比草饲组表现出更强烈的瘤胃发酵。然而,草饲组的碳水化合物代谢和甲烷产量高于谷物饲料组;这些增加被观察为各种细菌门的丰度更高(Firmicutes,拟杆菌,放线菌,Lentisphaerae,和Verrucomicrobia),家庭(天花科,真细菌科,和蛋黄科),和古细菌甲烷细菌科。比较编码碳水化合物活性酶的基因,使用京都基因百科全书和基因组图谱,揭示了瘤胃微生物群功能的显着差异;这些差异在很大程度上取决于饲养系统。
    这些结果可以帮助操纵和调节三河牛的饲料效率。
    UNASSIGNED: The aim of this study was to investigate the effects of diets on the composition and function of rumen microbiome and metabolites in Sanhe heifers.
    UNASSIGNED: Metagenomic and metabolomic analyses were performed using rumen fluid samples collected from Sanhe heifers (n = 20) with similar body weights and ages from grass-fed and grain-fed systems.
    UNASSIGNED: The grain-fed group exhibited more intensive rumen fermentation than the grass-fed group. However, the grass-fed group exhibited carbohydrate metabolism and methane production higher than that of the grain-fed group; these increases were observed as a higher abundance of various bacterial phyla (Firmicutes, Bacteroidetes, Actinobacteria, Lentisphaerae, and Verrucomicrobia), families (Lachnospiraceae, Eubacteriaceae, and Eggerthellaceae), and the archaeal family Methanobacteriaceae. A comparison of genes encoding carbohydrate-active enzymes, using Kyoto Encyclopedia of Genes and Genome profiles, revealed noteworthy differences in the functions of rumen microbiota; these differences were largely dependent on the feeding system.
    UNASSIGNED: These results could help manipulate and regulate feed efficiency in Sanhe cattle.
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  • 文章类型: Journal Article
    暂无摘要。
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  • 文章类型: Journal Article
    这项研究调查了饮食和哺乳期(SOL)对感官状况的影响,纹理,挥发性配置文件,切达干酪的颜色.切达干酪是从早期制造的,mid-,和从季节性小牛(n=54)获得的后期泌乳奶。母牛被分配了饮食;第1组:多年生黑麦草(GRS),第2组:总混合比(TMR),第3组:部分混合日粮(PMR)。在270天(成熟切达干酪)进行仪器分析。在548天后进行感官评价(额外的成熟切达干酪)。甲苯是唯一受饮食显著影响的挥发性化合物。经过培训的小组将早期哺乳期奶酪评为比中期和晚期乳香,比早期和中期哺乳期奶酪更甜。总体上最不喜欢哺乳期中的奶酪。早期哺乳期奶酪的“易碎”质地比中期和晚期更高。饮食影响消费者评级,GRS和PMR奶酪的味道比TMR更强,回味,和咸味。消费者报告说,与GRS奶酪相比,TMR奶酪的颜色更浅,这得到了仪器分析的支持。消费者认为GRS比TMR和PMR更有弹性,更不易碎,而纹理轮廓分析表明TMR比GRS更硬。观察到消费者细分有两个明确的偏好组,一个更喜欢GRS,一个更喜欢TMR。对于这两个群体来说,“品味”似乎是喜欢的主要驱动力,强调消费者偏好受个人口味偏好的影响最大。
    This study investigated the effects of diet and stage of lactation (SOL) on sensory profiles, texture, volatile profiles, and colour of Cheddar cheese. Cheddar cheese was manufactured from early-, mid-, and late-lactation milk obtained from seasonally calved cows (n = 54). Cows were assigned a diet; group 1: perennial ryegrass (GRS), group 2: total mixed ration (TMR), and group 3: partial mixed ration (PMR). Instrumental analysis was performed at 270 days (mature Cheddar). Sensory evaluation took place after 548 days (extra mature Cheddar). Toluene was the only volatile compound that was significantly influenced by diet. The trained panel rated early-lactation cheese as stronger than mid- and late- for cowy/barny flavour and late-lactation cheese as sweeter than early- and mid-lactation cheese. Mid-lactation cheese was liked least overall. Early-lactation cheeses were rated higher for \'crumbly\' texture than mid- and late. Diet affected consumer ratings, with GRS and PMR cheese rated as more intense than TMR for flavour, aftertaste, and saltiness. Consumers reported that TMR cheese was lighter in colour compared to GRS cheese, which was supported by instrumental analysis. Consumers perceived GRS as more springy and less crumbly than TMR and PMR, while Texture Profile Analysis indicated that TMR was harder than GRS. Consumer segmentation was observed with two clear preference groups, one preferring GRS and one preferring TMR. For both groups, \'taste\' seemed to be the main driver of liking, highlighting that consumer preference is most impacted by individual taste preferences.
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  • 文章类型: Journal Article
    这项研究的重点是表征两种调味产品,Violino和Bresaola,来自用GPS系统监控的草喂养的Bergamasca绵羊。评估包括营养和感官方面。结果显示,这两种产品都具有较高的蛋白质含量(约40%)和有益的脂肪酸谱,支持健康的n-6/n-3比率(2.2),以及瘤胃酸(92-184mg/100g)和支链脂肪酸(BCFAs)(237-621mg/100g)。感官评价突出了绵羊在香气和风味方面的独特特征。来自草食Bergamasca绵羊的Violino和bresaola展示了人类消费的积极属性。该研究强调了Bergamasca绵羊的调味产品通过可追溯,可持续,和注重健康的供应链。
    This study focuses on characterising two seasoned products, violino and bresaola, derived from grass-fed Bergamasca sheep monitored with a GPS system. The evaluation includes both nutritional and sensory aspects. Results reveal that both products boast a high protein content (approximately 40%) and a beneficial fatty acid profile, endorsing a healthy n-6/n-3 ratio (2.2), along with rumenic acid (92-184 mg/100 g) and branched-chain fatty acids (BCFAs) (237-621 mg/100 g). The sensory evaluation highlights distinctive ovine characteristics in aroma and flavour. Violino and bresaola from grass-fed Bergamasca sheep showcase positive attributes for human consumption. The study emphasises the potential for added value to seasoned products from Bergamasca sheep through a traceable, sustainable, and health-conscious supply chain.
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  • 文章类型: Randomized Controlled Trial, Veterinary
    在新西兰中部高原的七个农场中,研究肠胃外补充维生素B12对夏季和秋季奶牛小牛生长速度的影响,历史上与放牧牧场中钴含量低有关的区域。
    这是对七个农场的便利样本进行的一项对照临床试验,将幼小的雌性小牛随机分配到三个维生素B12治疗组,然后经过放牧季节。两个治疗组接受短效(SA)B12制剂的每月SC注射或长效(LA)B12制剂的3个月注射,并且第三组不接受治疗(NT)。没有给予额外的肠胃外维生素B12;然而,所有小牛在每月口服的矿化驱虫药中接受额外的钴(0.04-0.4mgCo/kg体重)。根据农场的不同,在12月/1月和5月/6月/7月的试验结束时记录了实时体重。每月使用来自试验组将要放牧的100米样带的500克牧草样品测量牧场钴浓度(mg/kgDM)。
    有证据表明,LA组的平均最终体重为228(95%CI=212-243)kg的组之间的生长速度存在差异,SA组分别为224(95%CI=209-239)kg和NT组分别为226((95%CI=211-241)kg,(全局p值=0.037)。给予SA维生素B12的小牛比给予LA维生素B12的小牛轻3.76(95%CI=0.042-7.49)kg(p=0.048)。没有证据表明牧场钴浓度发生变化(p=0.32)。
    这项试验的结果提出了一个问题,即在传统上被认为缺乏钴的地区的幼牛中常规使用维生素B12补充剂是否是必要的,并进一步增加了通过重复注射SA产品补充维生素B12可能对生长速率产生负面影响的可能性。
    LA:长效;LMER:线性混合效应回归;NT:无治疗;SA:短效。
    UNASSIGNED: To investigate the effect of parenteral vitamin B12 supplementation on the growth rate of dairy heifer calves over the summer and autumn on seven farms from the Central Plateau of New Zealand, an area historically associated with low cobalt levels in grazing pasture.
    UNASSIGNED: This was a controlled clinical trial conducted on a convenience sample of seven farms with young female calves randomly assigned to three vitamin B12 treatment groups and followed through a grazing season. Two treatment groups received either monthly SC injections of a short-acting (SA) B12 formulation or 3-monthly injections of a long-acting (LA) B12 formulation and the third group received no treatment (NT). No additional parenteral vitamin B12 was given; however, all calves received additional cobalt (0.04-0.4 mg Co/kg liveweight) in the mineralised anthelmintic drenches given orally every month. Liveweight was recorded in December/January and at the end of the trial in May/June/July depending on farm. Pasture cobalt concentrations (mg/kg DM) were measured every month using 500-g herbage samples from 100-m transects in the area about to be grazed by the trial groups.
    UNASSIGNED: There was evidence for a difference in growth rate between groups with mean final weight of 228 (95% CI = 212-243) kg for the LA groups, 224 (95% CI = 209-239) kg for the SA groups and 226 (95% CI = 211-241) kg for the NT groups respectively, (global p-value = 0.014). Calves given SA vitamin B12 were 3.77 (95% CI = 0.71-6.82) kg lighter than calves given LA vitamin B12 (p = 0.011). There was no evidence for a change in pasture cobalt concentrations (p = 0.32).
    UNASSIGNED: The results of this trial raise the question as to whether the routine use of vitamin B12 supplementation in young cattle from areas traditionally thought to be cobalt deficient is necessary, and further raise the possibility that vitamin B12 supplementation by repeated injection of SA products may negatively impact growth rates.
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  • 文章类型: Journal Article
    背景:随着人们越来越关注红肉对人类和环境健康的影响,越来越多的畜牧业生产者正在探索改善生产系统的方法。一个有希望的途径包括农业生态实践,例如对当地适应的反刍动物进行轮牧。此外,消费者对牧场成品肉的兴趣与日俱增(即,草食)对其营养成分提出了质疑。因此,这项研究的目的是确定北美野牛-牧场-成品或笔-成品对146d-on代谢组学浓缩物的两种常见精加工系统的影响,脂质体,和条倍体的脂肪酸谱(M.longissimuslumborum)。
    结果:在牧场和围栏条件下,1570种异形化合物中有671种(671种)(43%)存在差异(每组n=20只动物)(所有,P<0.05)。相对于牧场完成的动物,围栏动物的肌肉显示葡萄糖代谢物升高(约1.6倍),甘油三酯(约2倍),氧化应激标志物(~1.5倍),和蛋白水解(〜1.2倍)。相比之下,牧场完成的动物表现出改善的线粒体(各种Krebs循环代谢产物的水平约高1.3倍)和肉碱代谢(长链酰基肉碱的水平约高3倍)(所有P<0.05)。牧场整理也集中了较高水平的酚类物质(〜2.3倍),α-生育酚(约5.8倍),胡萝卜素(~2.0倍),和非常长链的脂肪酸(约1.3倍)在他们的肉,同时具有较低水平的常见高级脂氧化(4-羟基-壬醛-谷胱甘肽;〜2倍)和糖基化终产物(N6-羧甲基赖氨酸;〜1.7倍)(所有P<0.05)。相比之下,维生素B5、B6和C,γ/β-生育酚,苜蓿中常见的三种酚类物质在围栏动物中的含量约为2.5倍(均P<0.05);建议进行一些浓缩喂养,或富含这些化合物的放牧植物,可能是有益的。
    结论:牧场整理(即,草食)广泛改善野牛代谢健康,并在其肉类中积累额外的潜在促进健康的化合物,与浓缩精加工相比(即,笔完成)。我们的数据,然而,并不表明从笔完成的野牛肉因此是不健康的。研究的野牛肉-不考虑整理实践-含有有利的欧米茄6:3比例(<3.2),以及氨基酸和维生素。我们的研究代表了迄今为止最深入的肉类分析研究之一(>1500种独特的化合物),揭示了以前未认识到的动物代谢健康和营养成分的差异,因为整理模式。观察到的营养差异是否对人类健康有明显影响尚待确定。
    BACKGROUND: With rising concerns regarding the effects of red meat on human and environmental health, a growing number of livestock producers are exploring ways to improve production systems. A promising avenue includes agro-ecological practices such as rotational grazing of locally adapted ruminants. Additionally, growing consumer interest in pasture-finished meat (i.e., grass-fed) has raised questions about its nutritional composition. Thus, the goal of this study was to determine the impact of two common finishing systems in North American bison-pasture-finished or pen-finished on concentrates for 146 d-on metabolomic, lipidomic, and fatty acid profiles of striploins (M. longissimus lumborum).
    RESULTS: Six hundred and seventy-one (671) out of 1570 profiled compounds (43%) differed between pasture- and pen-finished conditions (n = 20 animals per group) (all, P < 0.05). Relative to pasture-finished animals, the muscle of pen-finished animals displayed elevated glucose metabolites (~ 1.6-fold), triglycerides (~ 2-fold), markers of oxidative stress (~ 1.5-fold), and proteolysis (~ 1.2-fold). In contrast, pasture-finished animals displayed improved mitochondrial (~ 1.3-fold higher levels of various Krebs cycle metabolites) and carnitine metabolism (~ 3-fold higher levels of long-chain acyl carnitines) (all P < 0.05). Pasture-finishing also concentrated higher levels of phenolics (~ 2.3-fold), alpha-tocopherol (~ 5.8-fold), carotene (~ 2.0-fold), and very long-chain fatty acids (~ 1.3-fold) in their meat, while having lower levels of a common advanced lipoxidation (4-hydroxy-nonenal-glutathione; ~ 2-fold) and glycation end-product (N6-carboxymethyllysine; ~ 1.7-fold) (all P < 0.05). In contrast, vitamins B5, B6, and C, gamma/beta-tocopherol, and three phenolics commonly found in alfalfa were ~ 2.5-fold higher in pen-finished animals (all P < 0.05); suggesting some concentrate feeding, or grazing plants rich in those compounds, may be beneficial.
    CONCLUSIONS: Pasture-finishing (i.e., grass-fed) broadly improves bison metabolic health and accumulates additional potential health-promoting compounds in their meat compared to concentrate finishing in confinement (i.e., pen-finished). Our data, however, does not indicate that meat from pen-finished bison is therefore unhealthy. The studied bison meat-irrespective of finishing practice-contained favorable omega 6:3 ratios (< 3.2), and amino acid and vitamin profiles. Our study represents one of the deepest meat profiling studies to date (> 1500 unique compounds), having revealed previously unrecognized differences in animal metabolic health and nutritional composition because of finishing mode. Whether observed nutritional differences have an appreciable effect on human health remains to be determined.
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  • 文章类型: Journal Article
    这项研究使用体外口服胃小肠消化模型比较了牧场饲养和谷物成品牛肉的蛋白质和脂肪成分的消化率。两种常见的牛肉切块,本研究选择了里脊蛋白(腰大肌)和striploin(背长肌)。在蛋白质消化率方面,牧场饲养和谷物成品肉之间没有实质性差异,如通过蛋白质和肽分解(通过SDS-PAGE观察)和通过游离氨基氮测量的水解程度所示。里脊肉,然而,显示显著(p<0.05)高于条倍体蛋白的总体蛋白消化率。从牧场饲养的牛肉中消化的striploin和里脊蛋白均显着释放(p<0.05)较高的游离长链n-3PUFA总量和较低的许多游离饱和脂肪酸,特别是棕榈酸和肉豆蔻酸,比那些从谷物完成的动物。结果表明,食用牧场饲养的牛肉对健康有更大的好处,尤其是里脊肉.
    This study compared the digestibility of protein and fat components of pasture-raised and grain-finished beef using an in vitro oral-gastro-small intestinal digestion model. Two commonly consumed beef cuts, tenderloin (Psoas major) and striploin (Longissimus dorsi) were selected for this study. There were no substantial differences between the pasture-raised and grain-finished cuts of meat in terms of protein digestibility, as shown by the protein and peptide breakdown (observed through SDS-PAGE) and the degree of hydrolysis as measured by free amino nitrogen. Tenderloin, however, showed significantly (p < 0.05) higher overall protein digestibility than striploin. Both striploin and tenderloin digests from pasture-raised beef released significantly (p < 0.05) higher total amounts of free long-chain n-3 PUFAs and lower amounts of many free saturated fatty acids, notably palmitic and myristic acids, than those from grain-finished animals. The results suggest greater health benefits from consuming pasture-raised beef, particularly tenderloin.
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  • 文章类型: Journal Article
    在完全随机的实验设计中,评估了来自½Angus(Bostaurustaurustaurus)×½Nellore(Bostaurusindicus)杂交牛的胸骨最长肌的颜色和压痛生物学变化的蛋白质组基础,该实验设计包括四种处理(每种处理n=9):1)饲养场完成,高生长速率(FH);2)饲养场完成,低增长率(FL);3)牧场完成,高生长速率(PH);和4)牧场完成,低增长率(PL)。进行了以下比较,以评估整理系统和生长速率对肌肉蛋白质组的影响:1)FH×PL;2)FL×PH;3)FH×FL;和4)PH×PL。在这些比较中,有16个蛋白质斑点差异丰富(P≤0.05),它们分为两个主要的集群,影响糖酵解的能量代谢和肌肉结构相关蛋白,碳代谢,氨基酸生物合成和肌肉收缩途径(FDR≤0.05)。对于FH×PL比较,磷酸三糖异构酶(TPI),磷酸葡萄糖变位酶-1(PGM1)和磷酸甘油酸激酶1(PGK1)在FH牛肉中过量,而肌钙蛋白T(TNNT3),PL牛肉中α-肌动蛋白(ACTA1)和肌球蛋白调节轻链2(MYLPF)过量。对于FL×PH比较,PGM1,磷酸甘油酸变位酶2(PGAM2)和膜联蛋白2(ANXA2)在PH牛肉中含量过多。对于FH×FL比较,FH牛肉中AMP脱氨酶(AMPD1)和血清白蛋白(ALB)含量过多,而FL牛肉中糖原磷酸化酶(PYGM)含量过多。对于PH×PL比较,PH牛肉中肌红蛋白(MB)过多,而PL牛肉中PYGM和MYLPF过多。在非陈年牛肉中,L*与PGM1呈正相关(r=0.54),与PGAM2(r=-0.74)和ANXA2(r=-0.60)呈负相关。在7天的牛肉中,颜色属性(L*,a*和b*)与PGM1呈正相关(r分别为0.67、0.64和0.64),而压痛与TNNT3呈负相关(r=-0.57),PGK1(r=-0.52)和MYLPF(r=-0.66)。因此,整理系统和生长速率影响肌肉蛋白质组概况,这与牛肉的颜色和嫩度有关。此外,这些结果表明牛肉颜色(PGM1和PGAM2)和嫩度(ANXA2,MYLPF,PGK1和TNNT3)。
    The proteome basis for the biological variations in color and tenderness of longissimus thoracis muscle from ½ Angus (Bos taurus taurus) × ½ Nellore (Bos taurus indicus) crossbred steers was evaluated in a completely randomized experimental design consisting of four treatments (n = 9 per treatment): 1) feedlot finished, high growth rate (FH); 2) feedlot finished, low growth rate (FL); 3) pasture finished, high growth rate (PH); and 4) pasture finished, low growth rate (PL). The following comparisons were made to evaluate the effects of finishing systems and growth rates on muscle proteome: 1) FH × PL; 2) FL × PH; 3) FH × FL; and 4) PH × PL. Sixteen protein spots were differentially abundant among these comparisons (P ≤ 0.05), which were distinguished in two major clusters, energy metabolism- and muscle structure-related proteins that impacted glycolysis, carbon metabolism, amino acid biosynthesis and muscle contraction pathways (FDR ≤ 0.05). For FH × PL comparison, triosephosphate isomerase (TPI), phosphoglucomutase-1 (PGM1) and phosphoglycerate kinase 1 (PGK1) were overabundant in FH beef whereas troponin T (TNNT3), α-actin (ACTA1) and myosin regulatory light chain 2 (MYLPF) were overabundant in PL beef. For the FL × PH comparison, PGM1, phosphoglycerate mutase 2 (PGAM2) and annexin 2 (ANXA2) were overabundant in PH beef. For the FH × FL comparison, AMP deaminase (AMPD1) and serum albumin (ALB) were overabundant in FH beef whereas glycogen phosphorylase (PYGM) was overabundant in FL beef. For the PH × PL comparison, myoglobin (MB) was overabundant in PH beef whereas PYGM and MYLPF were overabundant in PL beef. In non-aged beef, L* was positively correlated with PGM1 (r = 0.54) while tenderness was negatively correlated with PGAM2 (r = -0.74) and ANXA2 (r = -0.60). In 7-d aged beef, color attributes (L*, a* and b*) were positively correlated with PGM1 (r = 0.67, 0.64 and 0.64, respectively) while tenderness was negatively correlated with TNNT3 (r = -0.57), PGK1 (r = -0.52) and MYLPF (r = -0.66). Therefore, finishing systems and growth rate affected the muscle proteome profile, which was related to beef color and tenderness. Additionally, these results suggest potential biomarkers for beef color (PGM1 and PGAM2) and tenderness (ANXA2, MYLPF, PGK1 and TNNT3).
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  • 文章类型: Journal Article
    为保证山地畜牧业的可持续发展,高质量乳制品的适当报酬是根本。在这个意义上,旨在推广山区产品并确保更好定位和更高市场价格的沟通策略是根本。本研究旨在通过使用在线真实拍卖实验来扩展有关消费者愿意为山地食品付费的文献,该实验旨在评估消费者愿意为夏季而不是冬季山地奶酪支付的溢价,取决于所提供的有关味觉预期或动物福利的信息。结果表明,较高质量的夏季奶酪的整体溢价较小;这可能是,部分,由于消费者对山区奶牛养殖的了解程度普遍较低。关于沟通策略,结果提供了关于基于感官特征和奶酪预期味道的理性信息有效性的证据。此外,这项研究发现,添加徽标对参与者愿意支付的价格溢价没有主要影响。这可能是由于标识和声明,具有较低的信息含量,更多的是以更高的意识水平引导消费者的选择。在结论部分,提供了调查结果对政策和农业综合企业的影响。
    To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning and higher market prices are fundamental. The present research seeks to expand the literature regarding consumers\' willingness to pay for mountain foods by using an online real auction experiment aimed at evaluating the premium price that consumers are willing to pay for summer over winter mountain cheese, depending on the information provided concerning the taste anticipation or animal welfare. The results showed an overall small premium price given to the higher quality summer cheese; this could be, partially, due to a generally low degree of consumer knowledge about mountain dairy farming. With reference to communication strategies, the results provide evidence about the effectiveness of the rational messages founded upon sensorial characteristics and the anticipated taste of cheese. In addition, this study explored that adding a logo had no main effect on the price premium participants were willing to pay. This may be due to the fact that logos and claims, having a lower information content, are more indicated to lead the choice of consumers with a higher level of awareness. In the conclusion section, policy and agribusiness implications of the findings are provided.
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