donor recruitment

捐助者招募
  • 文章类型: Journal Article
    目的:这项工作概述了欧洲及其他地区用于血浆捐赠的激励措施。概述可以为血液机构提供新思路。
    方法:我们对所使用的激励措施进行了系统的在线搜索,并请各国专家验证所有欧盟国家以及其他欧洲和非欧洲国家的数据。我们将数据分类为激励水平(使用Nuffield生物伦理学委员会[2011])和国家。
    结果:我们分析了26个国家的490多家组织。我们的发现揭示了这些国家使用的不同激励措施。通常提供小吃和捐赠前的健康检查。此外,忠诚计划,小礼物,凭单,彩票,差旅补偿和下班时间扩展了战略激励组合。只有七个国家为欧洲国家提供相当于10-35欧元的经济补偿。在分散模式的国家,不止一个组织收集血浆,我们观察到,通常使用更多样化的激励策略,包括货币激励和非货币激励。在中央集权模式的国家,只有一个组织可以采集血浆,通常不提供经济补偿。与经济补偿相比,没有经济补偿的集中式血浆收集依赖于更广泛的非货币激励。
    结论:国家组分析为激励策略与流行的集中式和分散式血浆收集模型之间的关系提供了有价值的见解。本概述提供了对血液机构使用的激励措施的更广泛理解,并为未来的实践提供了途径。
    OBJECTIVE: This work provides an overview of the incentives used for plasma donation in Europe and beyond. The overview can provide new ideas to blood establishments.
    METHODS: We conducted a systematic online search of incentives used and asked national experts to validate the data across all European Union countries as well as other European and non-European countries. We categorized the data into level of incentive (using the Nuffield Council on Bioethics\' rungs [2011]) and country.
    RESULTS: We analysed more than 490 organizations across 26 countries. Our findings reveal different incentives used in these countries. Snacks and pre-donation health checks are commonly provided. In addition, loyalty programmes, small gifts, vouchers, lotteries, travel compensations and time off from work extend the strategic incentive portfolio. Only seven countries offer financial compensation ranging from the equivalent of 10-35€ for European countries. In countries with a decentralized model, where more than one organization collects plasma, we observe that more diversified incentive strategies are generally used, including monetary and non-monetary incentives. In countries with a centralized model, where only one organization is allowed to collect plasma, financial compensation is usually not offered. Centralized plasma collection without financial compensation relies on a wider range of non-monetary incentives than with financial compensation.
    CONCLUSIONS: The country group analysis offers valuable insights into the relationship between incentive strategies and the prevailing centralized versus decentralized plasma collection model. This overview provides a broader understanding of incentives used by blood establishments and offers avenues for future practice.
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  • 文章类型: Journal Article
    用于医学研究的死后脑捐赠是一种鲜为人知的器官捐赠形式。虽然大多数大脑研究是使用动物模型进行的,许多神经系统疾病是人类独有的。因此,来自患病个体和对照的人类死后脑组织的更大可用性将改善神经和神经精神疾病的治疗的发展。全球范围内,用于医学研究的器官捐赠与用于移植的器官捐赠相形见绌。2021年,36%的澳大利亚人是注册的移植器官捐献者。随着公众“原则上”的支持甚至更高,76%。相比之下,关于澳大利亚或国际研究的大脑捐赠率的数据很少。进行了一项30项在线调查,以确定以下知识:以及对,澳大利亚的大脑捐赠在受访者中,12/237(5%)是当前的脑供体,并排除在进一步分析之外。在剩下的225人中,75%是注册的移植器官捐献者。绝大多数(n=189/225,84%)的受访者支持或强烈支持大脑捐赠原则。然而,那些注册移植或全身捐献者,93/170(55%)不知道大脑捐赠是可能的,而50%,或者,认为注册为移植器官捐赠者使他们默认为大脑捐赠者。只有9/225(4%)的受访者表示,他们将来肯定不会捐献大脑,而27人仍然不确定。在澳大利亚,公众对大脑捐赠的支持非常突出,84%的受访者愿意捐献他们的大脑。然而,公众对大脑捐赠研究的误解程度表明,需要对所有类型的器官捐赠进行进一步教育,所以个人可以做出明智的决定。
    Postmortem brain donation for medical research is a little-known form of organ donation. While most brain research is carried out using animal models, many neurological diseases are uniquely human. Greater availability of human postmortem brain tissue from diseased individuals and controls would therefore improve the development of treatments for neurological and neuropsychiatric diseases. Globally, organ donation for medical research is dwarfed by organ donation for transplantation. In 2021, 36% of Australians were registered organ donors for transplantation, with public \"in-principle\" support even higher, at 76%. In contrast, there are little data on Australian or international brain donation rates for research. A 30-item online survey was conducted to ascertain knowledge of, and attitudes toward, brain donation in Australia. Of the respondents, 12/237 (5%) were current brain donors and excluded from further analysis. Of the remaining 225, 75% were registered organ donors for transplant. The vast majority (n = 189/225, 84%) of respondents supported or strongly supported the principle of brain donation. However, of those registered for transplantation or whole-body donors, 93/170 (55%) were not aware that brain donation was possible, while 50%, alternatively or also, thought that registering as an organ donor for transplantation rendered them a brain donor by default. Only 9/225 (4%) respondents indicated that they would definitely not donate their brain in the future, while 27 remained unsure. There is prominent public support for brain donation in Australia, with 84% of respondents willing to donate their brain. Yet, the extent of public misconceptions on brain donation for research suggests the need for further education on all types of organ donation, so individuals may make informed decisions.
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  • 文章类型: Preprint
    基因组编辑技术有可能改变我们对遗传变异如何通过遗传变异的系统工程和表型表征引起复杂性状的理解。然而,还没有一个足够高效的系统,保真度,和通量,以在基因组尺度上全面识别因果变异。在这里,我们探索了模板化CRISPR编辑系统在出芽酵母中全基因组安装天然变体的能力。我们优化了几种使用供体DNA模板增强同源定向修复(HDR)的方法,包括向目标地点招募捐助者,通过细菌反射产生单链供体,和体内质粒组装。我们发现了每个系统的独特优势,我们将其集成到名为MAGESTIC3.0的单个高级系统中。我们使用MAGESTIC3.0来剖析在32个环境条件下存在于112个数量性状基因座中的因果变异,揭示了错义变体和具有多个因果变体的基因座的富集。MAGESTIC3.0将促进以单核苷酸分辨率对基因组进行功能分析,并为改进其他生物体中基于模板的基因组编辑系统提供路线图。
    Genome editing technologies have the potential to transform our understanding of how genetic variation gives rise to complex traits through the systematic engineering and phenotypic characterization of genetic variants. However, there has yet to be a system with sufficient efficiency, fidelity, and throughput to comprehensively identify causal variants at the genome scale. Here we explored the ability of templated CRISPR editing systems to install natural variants genome-wide in budding yeast. We optimized several approaches to enhance homology-directed repair (HDR) with donor DNA templates, including donor recruitment to target sites, single-stranded donor production by bacterial retrons, and in vivo plasmid assembly. We uncovered unique advantages of each system that we integrated into a single superior system named MAGESTIC 3.0. We used MAGESTIC 3.0 to dissect causal variants residing in 112 quantitative trait loci across 32 environmental conditions, revealing an enrichment for missense variants and loci with multiple causal variants. MAGESTIC 3.0 will facilitate the functional analysis of the genome at single-nucleotide resolution and provides a roadmap for improving template-based genome editing systems in other organisms.
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  • 文章类型: Journal Article
    目前,大约有1900万移民背景的人居住在德国。与通常在西北欧发现的HLA频率相比,大多数人来自人群在遗传上具有不同HLA抗原分布的地区。如果这些人患有严重的血液疾病,异基因干细胞移植可能是治疗的选择。然而,寻找合适的组织相容性造血干细胞供体仍然是一个重大挑战.如果没有匹配的同胞捐赠者,在国际造血干细胞捐献者登记处,只有少数具有相似遗传背景的合适捐献者。“蓝星。NRW项目旨在招募具有迁移背景的新的血液和造血干细胞捐献者,并显着增加该组患者的合适捐献者数量。自2017年12月以来,该项目共招募了9100名具有迁移背景的血液和干细胞捐献者。HLA-A的HLA分型,-B,-C,-DRB1、-DQB1和-DPB1通过下一代测序进行。我们根据HLA频率表评估了罕见等位基因的比例,由<1:1000的频率定义。根据蓝星HLA频率表的罕见HLA等位基因频率。NRW队列与匹配的对照供体队列进行比较:罕见HLA-A,-B,-C,-DRB1和-DQB1等位基因的发生频率是对照组的三倍,但罕见的HLA-DPB1等位基因在对照组中更常见。这种差异对于所有HLA等位基因是非常显著的(p<0.0001对于HLA-A,-B,-C,-DRB1,-DPB1;对于HLA-DQB1,p=0.0002)。此外,两组间罕见等位基因分布存在差异。迄今为止,启动了29次工作,12PBSC,到目前为止,从蓝星号收集了一个BM和三个DLI。NRW队列。单采概率高出两倍(0.18%与0.07%)与对照组相比,明显显示出严重的医疗需求。然而,在BluStar中取消了13个工作。NRW捐赠者队列的取消率几乎是其两倍(45%与25%)。这种具有大样本群组的单一登记分析清楚地表明,具有迁移背景的造血干细胞供体代表了足够的供体库,以服务于具有可比种族的患者。
    Currently, approximately 19 million people with a migration background live in Germany. The majority of those descend from regions where the population has a genetically different distribution of HLA antigens when compared to the HLA frequencies usually found in North Western Europe. In case of severe haematological disorders of these individuals, allogeneic stem cell transplantation may be the treatment of choice. However, finding appropriate histocompatible hematopoietic stem cell donors continues to be a major challenge. If no matching sibling donors are available, there are only few suitable donors with a similar genetic background available in international blood stem cell donor registries. The \"BluStar.NRW\" project aimed to recruit new blood and hematopoietic stem cell donors with a migration background and to noticeably increase the number of suitable donors for patients within this group. Since December 2017, a total number of 9100 blood and stem cell donors with a migration background were recruited and typed for this project. HLA typing for HLA-A, -B, -C, -DRB1, -DQB1, and -DPB1 was performed by Next Generation Sequencing. We assessed the proportion of rare alleles according to HLA frequency tables, as defined by a frequency of <1:1000. The rare HLA allele frequencies according to HLA frequency tables of the BluStar.NRW cohort were compared with a matched control donor cohort: Rare HLA-A, -B, -C, -DRB1 and -DQB1 alleles occurred three times more frequent than in the control group, but rare HLA-DPB1 alleles occurred more frequently in the control cohort. This difference was highly significant for all HLA alleles (p < 0.0001 for HLA-A, -B, -C, -DRB1, -DPB1; p = 0.0002 for HLA-DQB1). In addition, the distribution of rare alleles differed between the two groups. To date, 29 work-ups were initiated, 12 PBSC, one BM and three DLI were collected so far out of the BluStar.NRW cohort. The apheresis probability is twofold higher (0.18% vs. 0.07%) compared to the control group which clearly shows a serious medical need. However, 13 work-ups were cancelled in the BluStar.NRW donor cohort which represents an almost twice as higher cancellation rate (45% vs. 25%). This single registry analysis with a large sample cohort clearly indicates that hematopoietic stem cell donors with a migration background represent an adequate donor pool to serve patients of comparable ethnicity.
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  • 文章类型: Journal Article
    鉴于目前美国献血者短缺,研究人员试图找出不同的策略来吸引更多的年轻人,并传播捐赠者需求的声音。
    进行了系统的文献综述,以调查用于跟踪的当前移动应用程序,吸引,留住捐赠者。我们还提供了一些试点研究的初步结果,根据对952名参与者(18至39岁)的横断面调查,关于捐献者愿意使用移动应用程序作为鼓励献血的工具。数据是使用20项问卷收集的,其中包括计划行为理论的四个结构,以评估受访者的献血意愿。一系列统计技术,包括单变量分析,多变量分析,和结构方程建模,用于分析收集的数据。
    37篇研究文章,在应用几个排除标准后选择,分为五大类。大部分研究(44.1%)是关于使用移动应用程序来寻找献血者和血液中心,其次是使用移动应用程序鼓励献血(26.4%)和招募献血者(14.7%)的出版物。其余的研究是关于保留献血者(8.8%)和使用移动应用程序安排捐赠(5.8%)。我们的试点案例研究表明,73%的参与者对献血移动应用程序有良好的看法。
    已经进行了许多努力,以使用移动应用程序使献血更加方便,并围绕献血创建社区。案例研究结果表明,年轻一代非常愿意使用移动应用程序进行献血。
    UNASSIGNED: Given the current shortage of blood donors in the USA, researchers have tried to identify different strategies to attract more young people and spread the voice of donors\' needs.
    UNASSIGNED: A systematic literature review is conducted to investigate the current mobile applications used to track, attract, and retain donors. We also provide some preliminary results of a pilot study, based on a cross-sectional survey of 952 participants (aged 18 to 39), about the willingness of donors to use mobile apps as tools for encouraging blood donation. The data is collected using a 20-item questionnaire, which includes four constructs of the Theory of Planned Behavior to assess the respondents\' willingness to donate blood. A range of statistical techniques, including univariate analysis, multivariate analysis, and structural equation modeling, were utilized to analyze the collected data.
    UNASSIGNED: The 37 research articles, selected after applying several exclusion criteria, are classified into five main categories. The majority of the research (44.1%) is about using mobile apps to find blood donors and blood centers, followed by publications on using mobile apps to encourage blood donation (26.4%) and to recruit blood donors (14.7%). The remaining studies are about retaining blood donors (8.8%) and using mobile apps for scheduling donations (5.8%). Our pilot case study suggests that 73% of participants have favorable perceptions toward a blood donation mobile app.
    UNASSIGNED: Many efforts have been undertaken to employ mobile apps to make blood donations more convenient and create communities around donating blood. The case study findings suggest a high level of readiness of using mobile apps for blood donation among the younger generation.
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  • 文章类型: Journal Article
    中国的血荒已经成为一个全国性的问题,这对关键的医疗治疗构成威胁,并使患者处于危险之中。为了解决这个问题,献血招募和保留活动已经启动,大学生被认为是重要的目标受众。为了有效地招募这一特定人群,了解他们献血的动机至关重要。
    这项研究使用了经过修改和扩展的Ajzen计划行为理论,通过在线横断面调查,解释了N=1165名中国年轻人献血意愿的决定因素,利用滚雪球抽样技术招募参与者。
    与先前基于TPB的研究一致,我们发现态度之间存在正相关(β=0.071,p<.01),主观规范(β=0.264,p<.001),自我效能(β=0.536,p<.001)与献血意愿的关系。态度和自我效能感在焦虑、利他主义,与献血意愿相关的社会规范(β=0.817,p<.01,95CI[0.737,0.909];β=1.31,p<.01,95CI[1.203,1.409];β=1.301,p<.01,95CI[1.209,1.403])。态度还介导了利他主义和社会规范与献血意愿之间的关系(β=.456,p<.01,95CI[0.38,0.53];β=0.447,p<.01,95CI[0.374,0.52])。
    我们的结果突出了利用沟通策略的重要性,例如促进利他主义和减少捐赠焦虑,以及创造一个有利的社会环境。这些策略可以改善献血的态度和意图,导致献血率上升。
    UNASSIGNED: The blood shortage in China has become a nationwide issue, which poses a threat to critical medical treatments and puts patients at risk. To address this problem, blood donation recruitment and retention campaigns have been launched, with university students being recognized as an important target audience. To recruit this particular population effectively, it is crucial to comprehend their motivations for donating blood.
    UNASSIGNED: This study used a modified and extended Ajzen\'s Theory of Planned Behavior to explain the determinants of blood donation intention among N = 1165 China\'s young adults through an online cross-sectional survey, utilizing a snowball sampling technique to recruit participants.
    UNASSIGNED: In line with previous TPB-based studies, we found positive associations between attitude (β = 0.071, p < .01), subjective norms (β = 0.264, p < .001), and self-efficacy (β = 0.536, p < .001) with blood donation intention. Attitude and self-efficacy mediated the relationships between anxiety, altruism, and social norm with blood donation intention (β = 0.817, p < .01, 95%CI [0.737, 0.909]; β = 1.31, p < .01, 95%CI [1.203, 1.409]; β = 1.301, p < .01, 95%CI [1.209, 1.403]). Attitude also mediated the relationship between altruism and social norm with blood donation intention (β = .456, p < .01, 95%CI [0.38, 0.53]; β = 0.447, p < .01, 95%CI [0.374, 0.52]).
    UNASSIGNED: Our results highlight the significance of utilizing communication strategies, such as promoting altruism and reducing donation anxiety, as well as creating a supportive social environment. These strategies can improve attitudes and intentions toward blood donation, leading to an increase in blood donation rates.
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  • 文章类型: Journal Article
    世界卫生组织和国家输血委员会,印度政府,主张定期重复无偿献血者是所有献血者中最安全的,以满足该国的血液需求。招募和保留自愿献血者需要采用新颖多样的策略来保护自愿无偿献血的性质。在这篇评论文章中,我们的重点是如何解决捐献者的建议和关切,为献血者和输血服务创造双赢局面。
    The World Health Organization and National Blood Transfusion Council, Government of India, advocate regular repeat nonremunerated voluntary blood donors as the safest of all donors to meet the blood requirements of the country. Recruitment and retention of individuals as voluntary blood donors requires the adoption of novel and varied strategies protecting the voluntary nonremunerated nature of blood donation. In this review article, we are focusing on how addressing the donor suggestions and concerns has created a win-win situation for blood donors and blood transfusion services.
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  • 文章类型: Journal Article
    背景:对红细胞的需求下降以及对血浆衍生药物的需求增加,导致人们非常关注将全血供体转移到血浆置换。这项研究的目的是评估伊朗输血组织(IBTO)在首次捐献者的血浆置换招募及其对血浆置换结果的影响方面的四年政策。材料与方法:2016年至2019年与16个中心相关的血浆置换数据来自IBTO软件。这些信息包括;(1)献血人数,(2)血浆置换捐献数,(3)血浆置换供体的数量,(4)血浆置换供体人口统计学数据,(5)血浆置换供体状态,(6)每位捐献者的血浆捐献频率,(7)血浆体积和(8)血浆置换供体中输血传播感染(TTI)的患病率。结果:这项研究的结果表明,从2016年到2019年,血浆置换收集中心首次招募了85,515(91%)和8,595(9%)的定期和重复捐赠者。血浆置换献血指数从2016年的0.2%上升到2019年的4.9%。平均捐赠次数为每年2次。普通人群的年度全血捐赠(WBD)指数从26.69下降到24.11/1000。在此期间收集的源血浆的总体积为49,203升。然而,46,000升回收的血浆由于较少的WBD而减少。此外,结果表明,首次供者的HCV患病率明显高于重复供者和常规供者(P=0.000).结论:在四年的时间里,血浆净容量没有增加,血浆置换导致我国WBD减少。此外,首次血浆置换供体可能面临一些挑战,例如增加筛查成本和损害血浆资源的安全性.因此,IBTO决定停止该项目,并专注于其主要作用,以通过WB收集以及通过血小板置换术制备单个供体血小板和并发血浆来制备安全且足够的血液成分。
    Background: A declining need for red blood cells coupled with strengthening demand for plasma-derived medicines has led to a strong focus on moving whole blood donors to plasmapheresis. The purpose of this study was to evaluate the four-year policies of the Iranian Blood Transfusion Organization (IBTO) in terms of plasmapheresis recruitment of first-time donors and its effect on plasmapheresis outcome.   Materials and Methods: Plasmapheresis data related to 16 centers from 2016 to 2019 was obtained from IBTO software. This information includes; (1) blood donation number, (2) plasmapheresis donation number, (3) number of plasmapheresis donors, (4) plasmapheresis donor demographic data, (5) plasmapheresis donor status, (6) frequency of plasma donation for each donor, (7) volume of plasma and (8) the prevalence of transfusion-transmissible infections (TTIs) in plasmapheresis donors. Results: The result of this study demonstrated that plasmapheresis collection centers have recruited 85,515 (91%) first-time and 8,595(9%) regular and repeated donors from 2016 to 2019 years. Plasmapheresis to blood donation index was increased from 0.2% in 2016 to 4.9% in 2019. The mean donation number was 2 times per year. The trend of the yearly Whole Blood Donation (WBD) Index decreased from 26.69 to 24.11/1000 for the general population. The total volume of collected source plasma was 49,203 liters during this period. However, 46,000 liters of recovered plasma were decreased due to less WBD. Furthermore, the results indicated that the prevalence of HCV was significantly higher in first-time donors compared to repeated and regular donors (P = 0.000). Conclusion: It is concluded that during four years, the net volume of plasma did not increase and plasmapheresis led to reducing WBD in our country. Moreover, first-time plasmapheresis donors can be associated with challenges such as increasing screening costs and compromising the safety of plasma resources. Therefore IBTO decided to stop the project and focus on its main role to prepare safe and sufficient blood components through WB collection and also single donor platelet and concurrent plasma by plateletpheresis.
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  • 文章类型: Journal Article
    背景:2021年,超过10万人等待实体器官移植,然而,只有44634例移植。这项研究的目的是评估捐赠者可用性的趋势,候补名单增加,以及2001年至2021年在美国进行的移植。
    方法:这是一项回顾性分析,旨在评估供体可用性的趋势,候补名单增加,和实体器官移植,用于需要移植的4个最常见的器官(肾脏,肝脏,心,和肺)根据OPTN数据,在2001年至2021年之间。
    结果:在2001年至2021年之间,进行的移植总数,捐助者可用,候补人数增加了71%,61%,54%,分别。与其他器官相比,肾移植候补增加的数量显着增加(P<0.001)。每次进行肾移植,在整个研究期间,增加的候补名单增加了2.25(P<.001).每次进行肝脏和心脏移植,候补名单增加了.92和.80,分别(P<.001)。肺移植最多增加了138%,每移植一次,等待名单增加了1.0(P<.001)。
    结论:每年的移植数量绝对增加,捐助者招募,患者在2001年至2021年之间被添加到候补名单中。肾移植候补名单的增加速度超过了供体招募和移植的速度。
    BACKGROUND: In 2021, over 100 000 people were awaiting solid organ transplantation, yet only 44 634 transplants were performed. The aim of this study is to evaluate trends in donor availability, waitlist additions, and transplants performed in the United States from 2001 to 2021.
    METHODS: This was a retrospective analysis to evaluate trends in donor availability, waitlist additions, and solid organ transplants for the 4 most common organs requiring transplants (kidney, liver, heart, and lung) between 2001 and 2021 according to OPTN data.
    RESULTS: Between 2001 and 2021, the overall number of transplants performed, donors available, and waitlist additions increased by 71%, 61%, and 54%, respectively. The number of kidney transplant waitlist additions significantly increased compared to other organs (P < .001). For each kidney transplant performed, there was a 2.25 increase in waitlist additions throughout the study period (P < .001). For each liver and heart transplant performed, there was a .92 and .80 increase in waitlist additions, respectively (P < .001). Lung transplants increased the most by 138% and there was an increase in waitlist additions for every transplant by 1.0 (P < .001).
    CONCLUSIONS: There was an absolute increase in the annual number of transplants, donor recruitment, and patients added to the waitlist between 2001 and 2021. Kidney transplant waitlist additions are increasing at a rate outpacing the rates of donor recruitment and transplantation.
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  • 文章类型: Journal Article
    背景:故事在以有意义的方式传播信息的能力方面非常强大。我们假设,针对社交媒体优化的干细胞捐赠故事库可以支持从所需的人口群体中招募不相关的造血干细胞捐献者。
    方法:我们开发了为什么我们要擦洗,关于干细胞捐赠的故事库(facebook.com/WhyWeSwab;instagram.com/WhyWeSwab;twitter.com/WhyWeSwab),并评估了其在社会和传统媒体中以及对合格的潜在捐赠者的知识和对捐赠的态度的影响。
    结果:截至2021年12月,该图书馆包括28个故事弧,其中包括来自不同祖先背景的45个讲故事的人。包括8个捐赠者-接受者的故事。总的来说,这些故事在社交媒体上覆盖了>92,000人。值得注意的是,加拿大18家印刷/广播媒体和主要医疗机构重新出版了故事。向33名符合条件的潜在捐赠者展示的一系列故事提高了捐赠知识测试的平均总分(64%至85%,p<0.001),平均矛盾量表得分降低(3.85至2.70,p<0.001),并提高了参与者登记为捐赠者的意愿(45%至73%,p<0.005)。数据还显示,利益攸关方重视图书馆,其部署与加拿大捐助者招聘结果的改善有关。
    结论:为什么我们的拭子是可访问和相关的广泛的观众,包括干细胞捐献者登记处和招聘组织,寻求改善他们的招聘工作,以及血液和器官和组织捐赠组织,他们可以适应为什么我们擦洗模式的观众。
    BACKGROUND: Stories are powerful in their ability to disseminate information in a meaningful way. We hypothesized that a stem cell donation story library optimized for social media could support the education and recruitment of committed unrelated hematopoietic stem cell donors from needed demographic groups.
    METHODS: We developed Why We Swab, a library of stories on stem cell donation (facebook.com/WhyWeSwab; instagram.com/WhyWeSwab; twitter.com/WhyWeSwab), and evaluated its impact across social and traditional media as well as on eligible potential donors\' knowledge and attitudes towards donation.
    RESULTS: As of December 2021, the library included 28 story arcs featuring 45 storytellers from diverse ancestral backgrounds, including 8 donor-recipient stories. Overall, the stories reached >92,000 people across social media. Notably, stories were republished by 18 print/ broadcast media outlets in Canada and by major medical organizations. A series of stories shown to 33 eligible potential donors improved mean total scores on a donation knowledge test (64% to 85%, p < 0.001), reduced mean ambivalence scale scores (3.85 to 2.70, p < 0.001), and improved participants\' willingness to register as donors (45% to 73%, p < 0.005). Data are also shown demonstrating that stakeholders valued the library and that its deployment was associated with improved donor recruitment outcomes in Canada.
    CONCLUSIONS: Why We Swab is accessible and relevant to a wide audience, including stem cell donor registries and recruitment organizations seeking to improve their recruitment efforts as well as to blood and organ & tissue donation organizations who can adapt the Why We Swab model to their audiences.
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