■中国的血荒已经成为一个全国性的问题,这对关键的医疗治疗构成威胁,并使患者处于危险之中。为了解决这个问题,献血招募和保留活动已经启动,大学生被认为是重要的目标受众。为了有效地招募这一特定人群,了解他们献血的动机至关重要。
■这项研究使用了经过修改和扩展的Ajzen计划行为理论,通过在线横断面调查,解释了N=1165名中国年轻人献血意愿的决定因素,利用滚雪球抽样技术招募参与者。
■与先前基于TPB的研究一致,我们发现态度之间存在正相关(β=0.071,p<.01),主观规范(β=0.264,p<.001),自我效能(β=0.536,p<.001)与献血意愿的关系。态度和自我效能感在焦虑、利他主义,与献血意愿相关的社会规范(β=0.817,p<.01,95CI[0.737,0.909];β=1.31,p<.01,95CI[1.203,1.409];β=1.301,p<.01,95CI[1.209,1.403])。态度还介导了利他主义和社会规范与献血意愿之间的关系(β=.456,p<.01,95CI[0.38,0.53];β=0.447,p<.01,95CI[0.374,0.52])。
■我们的结果突出了利用沟通策略的重要性,例如促进利他主义和减少捐赠焦虑,以及创造一个有利的社会环境。这些策略可以改善献血的态度和意图,导致献血率上升。
UNASSIGNED: The blood shortage in China has become a nationwide issue, which poses a threat to critical medical treatments and puts patients at risk. To address this problem, blood donation recruitment and retention campaigns have been launched, with university students being recognized as an important target audience. To recruit this particular population effectively, it is crucial to comprehend their motivations for donating blood.
UNASSIGNED: This study used a modified and extended Ajzen\'s Theory of Planned Behavior to explain the determinants of blood donation intention among N = 1165 China\'s young adults through an online cross-sectional survey, utilizing a snowball sampling technique to recruit participants.
UNASSIGNED: In line with previous TPB-based studies, we found positive associations between attitude (β = 0.071, p < .01), subjective norms (β = 0.264, p < .001), and self-efficacy (β = 0.536, p < .001) with blood donation intention. Attitude and self-efficacy mediated the relationships between anxiety, altruism, and social norm with blood donation intention (β = 0.817, p < .01, 95%CI [0.737, 0.909]; β = 1.31, p < .01, 95%CI [1.203, 1.409]; β = 1.301, p < .01, 95%CI [1.209, 1.403]). Attitude also mediated the relationship between altruism and social norm with blood donation intention (β = .456, p < .01, 95%CI [0.38, 0.53]; β = 0.447, p < .01, 95%CI [0.374, 0.52]).
UNASSIGNED: Our results highlight the significance of utilizing communication strategies, such as promoting altruism and reducing donation anxiety, as well as creating a supportive social environment. These strategies can improve attitudes and intentions toward blood donation, leading to an increase in blood donation rates.