analytics

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  • 文章类型: Journal Article
    许多研究强调了灾害对精神健康的重大影响,经常导致受影响个体的精神疾病。及时识别与灾害有关的心理健康问题对于防止长期负面后果并提高个人和社区的复原力至关重要。为了解决先前仅关注孤立事件的研究的局限性,我们分析了在Itaewon反复发生的万圣节事件的影响,韩国,这最终导致了2022年的人群拥挤事件。我们对韩国Twitter的大数据进行了情绪分析,以评估这场灾难对公众情绪的影响。我们在2020年至2022年的年度音乐节前后两周收集了推文,允许考虑灾难发生前几年和几天的可变性。使用预先训练的RoBERTa神经网络模型,对公众情绪数据集进行微调,我们将推文分为七个预定义的情感类别:愤怒,悲伤,幸福,厌恶,恐惧,惊喜,和中立。然后将这些情绪作为每日时间序列数据进行分析。所有情绪类别的整体推文数量都有所增加,特别是显示,与前几年相比,2022年表示“悲伤”的推文数量有所增加。灾后,表示“悲伤”和“恐惧”的推文比例大幅增加。“这一趋势得到了季节性自回归综合移动平均线和外源回归模型的证实。值得注意的是,表达所有情绪的推文数量有所增加,包括“快乐”。\"然而,仅在分类为表达\"悲伤\"[0.046(95%CI:0.024-0.068,P<0.0001)]和\"恐惧\"[0.033(95%CI:0.014-0.051,P<0.0001)]的推文中观察到比例的显著变化.我们的研究证明了使用社交媒体情感数据的可行性,结合情感分类,评估灾难后不同的公共心理健康特征。这种方法为每个事件的情感影响提供了有价值的见解。
    Numerous studies have highlighted the significant impact of disasters on mental health, often leading to psychiatric disorders among affected individuals. Timely identification of disaster-related mental health problems is crucial to prevent long-term negative consequences and improve individual and community resilience. To address the limitations of prior research that has focused solely on isolated incidents, we analyzed the impact of a recurring Halloween event in Itaewon, South Korea, which culminated tragically in a crowd crush incident in 2022. We conducted sentiment analysis on big data from Korean Twitter to gauge the impact of this disaster on public sentiment. We collected tweets 2 weeks before and after the annual festival from 2020 to 2022, allowing for the consideration of variability across years and days before the disaster. Using a pre-trained RoBERTa neural network model fine-tuned with public sentiment datasets, we categorized tweets into seven pre-defined emotional categories: Anger, sadness, happiness, disgust, fear, surprise, and neutrality. These sentiments were then analyzed as daily time-series data. The overall tweet volume across all sentiment categories increased, particularly showing an increase in the number of tweets indicating \"Sadness\" in 2022 compared with that in previous years. Post-disaster, a substantial increase was noted in the proportion of tweets expressing \"Sadness\" and \"Fear.\" This trend was confirmed by Seasonal Autoregressive Integrated Moving Average with Exogenous Regressor models. Notably, there was an increase in the number of tweets expressing all sentiments, including \"Happy.\" However, significant changes in proportions were observed only in tweets categorized as expressing \"Sadness\" [0.046 (95% CI: 0.024-0.068, P < 0.0001)] and \"Fear\" [0.033 (95% CI: 0.014-0.051, P < 0.0001)]. Our study demonstrates the feasibility of using sentiment data from social media, combined with sentiment classification, to assess distinct public mental health features following disasters. This approach provides valuable insights into the emotional impact of each event.
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  • 文章类型: Journal Article
    使用大型语言模型(LLM)作为医疗专业人员的写作帮助是减少文档记录所需时间的一种有希望的方法,但是可能有实际的,伦理,以及许多司法管辖区的法律挑战,使使用最强大的商业LLM解决方案变得更加复杂。
    在这项研究中,我们评估了在有限的计算资源的前提下,使用GPT品种的非专有LLM作为医疗专业人员的写作援助的可行性,生成德国医学文本。
    我们为我们的任务训练了四个具有3种不同架构的70亿个参数模型,并使用强大的商业LLM评估了它们的性能,即人类的克劳德v2,作为评估者。基于此,我们选择了表现最好的模型,并利用2个独立的人类评估员对现实世界的数据评估了其实际可用性.
    在使用Claude-v2,BLOOM-CLP-German的自动评估中,在德语文本上从头开始训练的模型,取得了最好的结果。在人类专家的人工评估中,由该模型生成的102份报告中的95份(93.1%)被评估为可原样使用或仅有微小变化。
    结果表明,即使计算资源有限,可以生成适合常规临床实践记录的医学文本。然而,在处理非英语文本时,应在模型选择中考虑目标语言。
    UNASSIGNED: The use of large language models (LLMs) as writing assistance for medical professionals is a promising approach to reduce the time required for documentation, but there may be practical, ethical, and legal challenges in many jurisdictions complicating the use of the most powerful commercial LLM solutions.
    UNASSIGNED: In this study, we assessed the feasibility of using nonproprietary LLMs of the GPT variety as writing assistance for medical professionals in an on-premise setting with restricted compute resources, generating German medical text.
    UNASSIGNED: We trained four 7-billion-parameter models with 3 different architectures for our task and evaluated their performance using a powerful commercial LLM, namely Anthropic\'s Claude-v2, as a rater. Based on this, we selected the best-performing model and evaluated its practical usability with 2 independent human raters on real-world data.
    UNASSIGNED: In the automated evaluation with Claude-v2, BLOOM-CLP-German, a model trained from scratch on the German text, achieved the best results. In the manual evaluation by human experts, 95 (93.1%) of the 102 reports generated by that model were evaluated as usable as is or with only minor changes by both human raters.
    UNASSIGNED: The results show that even with restricted compute resources, it is possible to generate medical texts that are suitable for documentation in routine clinical practice. However, the target language should be considered in the model selection when processing non-English text.
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  • 文章类型: Journal Article
    COVID-19大流行证明了流行病学和建模在分析传染病威胁和实时支持决策方面发挥的关键作用。由于大流行期间产生的数据数量和广度前所未有,我们回顾了现代分析机会,以解决在重大现代流行病期间出现的问题。遵循所需见解的广泛时间顺序-从理解初始动态到对干预措施的回顾性评估,我们描述了每种方法的理论基础和潜在的直觉。通过一系列的案例研究,我们说明现实生活中的应用,并讨论对未来工作的影响。
    The COVID-19 pandemic demonstrated the key role that epidemiology and modelling play in analysing infectious threats and supporting decision making in real-time. Motivated by the unprecedented volume and breadth of data generated during the pandemic, we review modern opportunities for analysis to address questions that emerge during a major modern epidemic. Following the broad chronology of insights required - from understanding initial dynamics to retrospective evaluation of interventions, we describe the theoretical foundations of each approach and the underlying intuition. Through a series of case studies, we illustrate real life applications, and discuss implications for future work.
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  • 文章类型: Journal Article
    在大多数团队运动中,球员运动是评估绩效的基本组成部分。运动可以跨多个尺度进行评估,指的是解剖结构的功能,通过各种运动平面或个人根据对手球员的运动来调节他们的场地位置。商业上可用的跟踪系统的发展为最终用户提供了详细调查运动的时空特征的能力。这些进步,结合覆盖的上下文信息,提供了对玩家所采取的与他们的运动有关的策略的见解。理解超出其语义价值的运动使从业者能够围绕绩效评估和培训设计做出明智的决定。这项调查提出了一个框架来指导团队运动环境中球员运动的分析。该框架描述了如何参考理论和一套训练理念来设计评估运动的操作标准。这种做法允许描述团队运动中的空间和时间复杂性,并可能通过更大的跨学科合作和对运动的整体理解来带来更好的应用结果。为其发展提供信息,这项研究评估了当前的研究,并确定了几个悬而未决的问题,以指导未来的调查。
    Player movement is a fundamental component of evaluating performance in most team sports. Movement can be evaluated across multiple scales, referring to the function of anatomical structures through various planes of motion or an individual regulating their field position based on the movement of opposition players. Developments in commercially available tracking systems have afforded end users the ability to investigate the spatiotemporal features of movement in fine detail. These advancements, in conjunction with overlaid contextual information, have provided insights into the strategies adopted by players in relation to their movement. Understanding movement beyond its semantic value allows practitioners to make informed decisions surrounding performance evaluation and training design. This investigation proposes a framework to guide the analysis of player movement within team sports environments. The framework describes how operational standards for assessing movement can be designed in reference to theory and a set training philosophy. Such practice allows for the spatial and temporal complexities within team sports to be described and could potentially lead to better-applied outcomes through greater interdisciplinary collaboration and an improved holistic understanding of movement. To inform its development, this study evaluates the current research and identifies several open questions to guide future investigations.
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  • 文章类型: Journal Article
    重组腺相关病毒(rAAV)是用于体内人类基因治疗的最广泛使用的病毒载体。为了确保基因治疗产品的安全性和有效性,需要对无人机进行全面的分析,这为治疗开发和制造提供了重要信息。除了有关rAAV数量和可能污染的DNA和蛋白质种类的信息,评估rAAV质量至关重要。体外生物效价和确定rAAV衣壳的满/空比率的方法通常被应用,但是评估病毒基因组完整性的方法仍然很少使用。在这里,我们描述了一种表征rAAV质量的正交方法。来自生物过程不同阶段的两个生物学上不同的rAAV9,分别用两种不同的转染试剂生成,被调查了。在所有情况下的体外生物效能测试表明,用转染试剂FectoVIR®产生的rAAV9具有更高的生物活性。基于质量的分析方法,如沉降速度分析超速离心(AUC)和质量光度法,在后期处理阶段显示高份额的全衣壳(>80%),但没有检测到来自不同转染试剂的rAAV9的任何差异。多重dPCR和纳米孔长读数测序都证明了,在后期过程样本中,样本异质性相对较高,全长转基因的份额很小,约为10%至40%。有趣的是,两种方法在转染试剂FectoVIR®而不是聚乙烯亚胺(PEI)产生的rAAV9中检测到更高比例的完整转基因,从而解释了在生物效能测定中已经观察到的差异。因此,本研究强调了利用多种技术的必要性,正交方法,以更好地理解重组制造的AAV。
    Recombinant adeno-associated virus (rAAV) is the most widely used viral vector for in vivo human gene therapy. To ensure safety and efficacy of gene therapy products, a comprehensive analytical profile of the rAAVs is needed, which provides crucial information for therapeutic development and manufacturing. Besides information on rAAV quantities and possible contaminating DNA and protein species, assessing rAAV quality is of utmost importance. In vitro biopotency and methods to determine the full/empty ratio of rAAV capsids are commonly applied, but methods to assess the integrity of the viral genome are still rarely used. Here we describe an orthogonal approach to characterize rAAV quality. Two biologically different rAAV9s from different stages of the bioprocess, generated each with two different transfection reagents, were investigated. In vitro biopotency tests in all cases demonstrated that rAAV9s generated with transfection reagent FectoVIR® possessed a higher biological activity. Mass-based analytical methods, such as sedimentation velocity analytical ultracentrifugation (AUC) and mass photometry, showed a high share of full capsids (>80 %) at late process stages but did not detect any differences in the rAAV9s from the different transfection reagents. Multiplex dPCR and Nanopore long-read sequencing both demonstrated that, also in late-stage process samples, sample heterogeneity was relatively high with a rather small share of full-length transgenes of ∼10-40 %. Intriguingly, both methods detected a higher share of complete transgenes in rAAV9 generated with transfection reagent FectoVIR® instead of Polyethylenimine (PEI), and thereby explain the differences already observed in the biopotency assays. This study therefore emphasizes the necessity to utilize multiple, orthogonal methods to gain a better understanding of recombinantly manufactured AAVs.
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  • 文章类型: Journal Article
    随时间和地点使用的不同药物数量的数据集是宝贵的资源,有能力揭示对医疗保健趋势的见解,成本效率,和地理差异。在英国,初级保健处方数据已经通过网络工具公开访问,以供分析一段时间,提供显著的好处。自2020年以来,英国国家卫生服务还发布了有关二级保健药物使用的数据,从库存控制数据库处理,其中提供了医院内药物使用的详细信息。这是一个重要的数据集,但到目前为止,只有一种原始形式,需要相当多的技术技能来分析基本趋势。我已经建立了一个Web应用程序,使任何人都可以轻松地分析这些数据的趋势,可以在医院的药物上买到。genomium.org.
    药品处方数据是宝贵的资源,有能力揭示对医疗保健趋势的见解,成本效率,和地理差异。在英国,初级保健处方数据已经通过网络工具公开访问,以供分析一段时间,提供显著的好处。自2020年以来,英国国家卫生局还发布了有关二级保健处方的数据,即在医院内开处方。这是一个重要的数据集,但到目前为止,只有一种原始形式,需要相当多的技术技能来分析基本趋势。我已经建立了一个Web应用程序,使任何人都可以轻松地分析这些数据的趋势,可以在http://hospital处方上找到。genomium.org.
    Datasets on the amounts of different medicines used over time and location are a valuable resource, with the power to reveal insights into healthcare trends, cost efficiencies, and geographic disparities. In England, primary care prescription data has been openly accessible for analysis for some time through a web tool, providing significant benefits. Since 2020, the National Health Service in England has also released data on secondary care medicine usage, processed from stock control databases, which provides detailed information on medicine usage within hospitals. This is an important dataset, but until now has been available only in a raw form that requires considerable technical skills to be used for even the analysis of basic trends. I have built a web application that enables anyone to easily analyse trends in this data, which is available at hospitalmedicines.genomium.org.
    Medicine prescription data is a valuable resource, with the power to reveal insights into healthcare trends, cost efficiencies, and geographic disparities. In England, primary care prescription data has been openly accessible for analysis for some time through a web tool, providing significant benefits. Since 2020, the National Health Service in England has also released data on secondary care prescriptions, i.e. prescribing within hospitals. This is an important dataset, but until now has been available only in a raw form that requires considerable technical skills to be used for even the analysis of basic trends. I have built a web application that enables anyone to easily analyse trends in this data, which is available at http://hospitalprescriptions.genomium.org.
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  • 文章类型: Journal Article
    像大多数组织一样,费城儿童医院(CHOP)生成了大量不同类型的数据,从临床到人员配备和操作。然而,这些数据集是分开的,阻止有效的分析。为了改善劳动力管理和护理服务,CHOP的护理部门与数据和分析团队合作,创建了一个基于仪表板的平台,用于分析劳动力指标和患者结果,协助护理领导决策。该项目涉及多个阶段,由护理提供,数据和分析,CHOP的数据信任办公室,和人力资源。确定了关键绩效指标,并汇总了各种数据源,以提供护理企业的全面视图。由此产生的平台提供自动化,电流,以及在各个方面的可靠分析,包括护理人口统计,教育,调查结果,按工作组划分的人员配备实际情况,以及患者和家庭经验数据。使用修改后的健康信息技术可用性评估量表调查评估了平台的可用性,29%的回应率主要来自高级董事和经理。调查结果显示了很高的可用性和满意度,指示仪表板是一个有价值的决策支持工具。吸取的经验教训包括护士和中层管理人员需要进行分析教育,纳入关键的护理特定指标(以及数据管道的开发,使之成为可能),以及综合护理分析的多学科团队指标的整合。
    Like most organizations, The Children\'s Hospital of Philadelphia (CHOP) generates a lot of data of varying types, from clinical to staffing and operations. However, these datasets are separated, preventing effective analytics. To improve workforce management and care delivery, CHOP\'s Nursing department collaborated with the Data & Analytics team to create a dashboard-based platform for analyzing workforce metrics and patient outcomes, aiding nursing leaders in decision-making. This project involved multiple phases with contributions from Nursing, Data & Analytics, CHOP\'s Data Trust Office, and Human Resources. Key performance indicators were identified, and a variety of data sources were aggregated to provide a comprehensive view of the nursing enterprise. The resulting platform offers automated, current, and reliable analytics on various aspects, including nursing demographics, education, survey results, staffing actuals by job group, and patient and family experience data. The platform\'s usability was assessed using a modified Health Information Technology Usability Evaluation Scale survey, with a 29% response rate primarily from senior directors and managers. The findings showed high usability and satisfaction, indicating the dashboard is a valuable decision-support tool. Lessons learned include the need for analytics education for nurses and mid-managers, the inclusion of critical nursing-specific metrics (and development of the data pipelines making them possible), and the integration of multidisciplinary team metrics for comprehensive nursing analytics.
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  • 文章类型: Journal Article
    结合相关临床和社会特征的预测模型可以为心血管疾病(CVD)风险和进展的复杂相关机制以及环境暴露对不良结果的影响提供有意义的见解。这次有针对性的审查(2018-2019年)的目的是检查当今高级分析在多大程度上,人工智能,机器学习模型包括相关变量,以解决潜在的偏见,为护理提供信息,治疗,资源分配,和心血管疾病患者的管理。
    使用预先指定的纳入和排除标准搜索PubMed文献,以识别和批判性地评估以英文发表的关于CVD预测模型的主要研究,相关风险,programming,和结果在北美一般成年人口中。然后评估研究是否将相关社会变量纳入模型构建中。两名独立审稿人筛选了文章的资格。主要和次要独立审阅者从每篇全文文章中提取信息进行分析。与第三次审查者和反复筛选轮解决了分歧,以建立共识。科恩的卡帕被用来确定评估者间的可靠性。
    审查产生了533条独特记录,其中35条符合纳入标准。研究使用先进的统计和机器学习方法来预测CVD风险(10,29%),死亡率(19,54%),生存率(7,20%),并发症(10,29%),疾病进展(6,17%),功能结果(4,11%),和处置(2%,6%)。大多数研究纳入年龄(34,97%),性别(34,97%),合并症(32,91%),和行为风险因素(28,80%)变量。种族或民族(23,66%)和社会变量,例如教育(3,9%)的观察频率较低。
    预测模型应根据种族和社会预测变量进行调整,如果相关,提高模型的准确性,并为更公平的干预和决策提供信息。
    UNASSIGNED: Predictive models incorporating relevant clinical and social features can provide meaningful insights into complex interrelated mechanisms of cardiovascular disease (CVD) risk and progression and the influence of environmental exposures on adverse outcomes. The purpose of this targeted review (2018-2019) was to examine the extent to which present-day advanced analytics, artificial intelligence, and machine learning models include relevant variables to address potential biases that inform care, treatment, resource allocation, and management of patients with CVD.
    UNASSIGNED: PubMed literature was searched using the prespecified inclusion and exclusion criteria to identify and critically evaluate primary studies published in English that reported on predictive models for CVD, associated risks, progression, and outcomes in the general adult population in North America. Studies were then assessed for inclusion of relevant social variables in the model construction. Two independent reviewers screened articles for eligibility. Primary and secondary independent reviewers extracted information from each full-text article for analysis. Disagreements were resolved with a third reviewer and iterative screening rounds to establish consensus. Cohen\'s kappa was used to determine interrater reliability.
    UNASSIGNED: The review yielded 533 unique records where 35 met the inclusion criteria. Studies used advanced statistical and machine learning methods to predict CVD risk (10, 29%), mortality (19, 54%), survival (7, 20%), complication (10, 29%), disease progression (6, 17%), functional outcomes (4, 11%), and disposition (2, 6%). Most studies incorporated age (34, 97%), sex (34, 97%), comorbid conditions (32, 91%), and behavioral risk factor (28, 80%) variables. Race or ethnicity (23, 66%) and social variables, such as education (3, 9%) were less frequently observed.
    UNASSIGNED: Predictive models should adjust for race and social predictor variables, where relevant, to improve model accuracy and to inform more equitable interventions and decision making.
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  • 文章类型: Journal Article
    部分观察到的混淆数据对电子健康记录(EHR)的统计分析提出了挑战,并且缺乏对潜在潜在潜在错误机制的系统评估。我们旨在提供一种有原则的方法来根据经验描述缺失的数据过程并研究分析方法的性能。
    糖尿病SGLT2或DPP4抑制剂引发剂的三个经验子队列,具有关于HbA1c的完整信息,BMI和吸烟作为感兴趣的混杂因素(COI)构成了等离子体模型框架下数据模拟的基础。真正的无效治疗效果,包括结果生成模型中的COI,并模拟了COI的四种错误机制:完全随机(MCAR),随机(MAR),和两种非随机(MNAR)机制,其中错误取决于无法衡量的混淆者和COI本身的价值。我们评估了三组诊断区分机制的能力:1)-有或没有观察到的COI的患者之间的特征差异(使用平均标准化平均差[ASMD]),2)-基于观察到的协变量的错误指标的预测能力,和3)-不良指标与结果的关联。然后,我们比较了分析方法,包括“完整案例”,逆概率加权,单一和多重补偿他们恢复真正治疗效果的能力。
    诊断成功地确定了模拟错误机制的特征模式。对于MAR,但不是MCAR,患者特征显示出实质性差异(ASMD中位数0.20vs0.05),因此,错误预测模型的辨别度也较高(0.59比0.50)。对于MNAR,但不是MAR或MCAR,即使在调整其他观察到的协变量的模型中,错误也与结果显着相关。比较分析方法,使用随机森林算法进行多重插补的结果是最小的均方根误差。
    原理诊断为错误机制提供了可靠的见解。当假设允许时,使用非参数模型进行多重填补可以帮助减少偏差。
    UNASSIGNED: Partially observed confounder data pose challenges to the statistical analysis of electronic health records (EHR) and systematic assessments of potentially underlying missingness mechanisms are lacking. We aimed to provide a principled approach to empirically characterize missing data processes and investigate performance of analytic methods.
    UNASSIGNED: Three empirical sub-cohorts of diabetic SGLT2 or DPP4-inhibitor initiators with complete information on HbA1c, BMI and smoking as confounders of interest (COI) formed the basis of data simulation under a plasmode framework. A true null treatment effect, including the COI in the outcome generation model, and four missingness mechanisms for the COI were simulated: completely at random (MCAR), at random (MAR), and two not at random (MNAR) mechanisms, where missingness was dependent on an unmeasured confounder and on the value of the COI itself. We evaluated the ability of three groups of diagnostics to differentiate between mechanisms: 1)-differences in characteristics between patients with or without the observed COI (using averaged standardized mean differences [ASMD]), 2)-predictive ability of the missingness indicator based on observed covariates, and 3)-association of the missingness indicator with the outcome. We then compared analytic methods including \"complete case\", inverse probability weighting, single and multiple imputation in their ability to recover true treatment effects.
    UNASSIGNED: The diagnostics successfully identified characteristic patterns of simulated missingness mechanisms. For MAR, but not MCAR, the patient characteristics showed substantial differences (median ASMD 0.20 vs 0.05) and consequently, discrimination of the prediction models for missingness was also higher (0.59 vs 0.50). For MNAR, but not MAR or MCAR, missingness was significantly associated with the outcome even in models adjusting for other observed covariates. Comparing analytic methods, multiple imputation using a random forest algorithm resulted in the lowest root-mean-squared-error.
    UNASSIGNED: Principled diagnostics provided reliable insights into missingness mechanisms. When assumptions allow, multiple imputation with nonparametric models could help reduce bias.
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  • 文章类型: Journal Article
    基于影响者的社交媒体营销活动是吸引许多非研究行业客户的流行策略(例如,零售),但越来越多地用于公共卫生运动,以覆盖和参与特定人群。然而,很少有研究直接比较基于影响者的营销与其他广告策略的表现(例如,付费广告)实现这些目标。
    从2023年3月至9月,我们开展了以影响者为中心的营销活动,在该活动中,我们确定了主要是美国南部的黑人LGBTQ+影响者并与之合作,以促进对我们正在进行的研究的参与。然后,我们使用网络分析和兴趣表单数据来比较影响者帖子与付费广告在同一时间段内的表现。
    我们共联系了358个有影响力的人,其中20人最终同意发布(85%的黑人/非裔美国人),并代表我们总共发布了28个帖子。通过影响者帖子点击的用户比例明显更高(40%与15%),目前没有使用暴露前预防(PrEP)(67%vs.62%),没有使用PrEP的历史(78%与72%),并报告了更高的医疗不信任感(12%与8%)与那些通过付费广告点击的人相比。与艾滋病毒高危男性发生性关系的黑人男性比例,没有服用PrEP的人,没有PrEP的历史,或者高度不信任,在那些点击有影响力的帖子的人中,相对于付费广告,他们的点击量都是2-3倍。
    以影响者为中心的营销可能是有效接触和吸引高优先级和难以接触人群的强大工具。
    UNASSIGNED: Influencer-based social media marketing campaigns are a popular strategy to engage customers in many non-research industries (e.g., retail), but have been increasingly used in public health campaigns to reach and engage specific populations. However, few studies have directly compared the performance of influencer-based marketing with other ad strategies (e.g., paid ads) in achieving these goals.
    UNASSIGNED: From March to September 2023, we conducted an influencer-focused marketing campaign in which we identified and partnered with predominantly Black LGBTQ + influencers in the United States South to promote engagement in our ongoing research. We then used web analytics and interest form data to compare performance of influencer posts versus paid ads over the same time period.
    UNASSIGNED: We contacted a total of 358 influencers, 20 of whom ultimately agreed to post (85% Black/African American) and made a total of 28 posts on our behalf. A significantly higher percentage of users who clicked through influencer posts were Black (40% vs. 15%), were not currently using pre-exposure prophylaxis (PrEP) (67% vs. 62%), had no history of PrEP use (78% vs. 72%), and reported higher medical mistrust (12% vs. 8%) compared to those who clicked through paid ads. The percentage of Black men who have sex with men who were at high HIV risk, who were not taking PrEP, had no history of PrEP, or were high in mistrust, were all 2-3 times higher among those who clicked through influencer posts relative to paid ads.
    UNASSIGNED: Influencer-focused marketing may be a powerful tool to efficiently reach and engage high-priority and hard to reach populations.
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