控烟项目负责人和他们的合作伙伴,他们经常向决策者提供证据,可以在计划和政策制定中增加证据的使用。然而,来自科学界的关于什么是有效的最新证据迟迟无法到达领导者手中。我们描述了努力理解和利用烟草控制领导者的偏好,以接收证据并报告由此产生的传播策略,翻译产品,和结果。
这项工作是零售环境中推进科学与实践(ASPiRE)中心的一部分,一个跨学科研究中心,专注于理解和评估烟草零售政策。参与者是ASPiRE社区咨询委员会(CAB)的成员,由代表美国所有地区的30个大都市地区的烟草控制领导人以及来自领先的国家烟草控制组织的9名代表组成(N=39)。在2019年2月和2020年10月的会议期间,所有CAB成员都应邀参加了由六个调查问题组成的实时民意调查。问题涉及接受科学证据的偏好及其对ASPiRE翻译产品的预期使用。对响应进行了描述性分析,并与ASPiRE联系列表成员(N=125)进行了知情的翻译产品开发和沟通。ASPiRE电子邮件和网站互动从2019年3月到2021年5月进行了跟踪,作为内容使用的补充指标。
2019年和2020年CAB会议的响应率分别为66%(n=26)和59%(n=23),分别。CAB成员表示喜欢电子邮件通信(33%)和网络研讨会(31%),每月通讯一次(46%),和短格式文件(28%)。作为回应,该团队开发了翻译短格式产品,包括案例研究,事实床单,和研究简报。平均而言,52%(SD=14%)的收件人打开了通讯,17%(SD=9%)的收件人点击了通讯中的链接。总的来说,95%的响应CAB成员发现产品有用,所有响应CAB成员报告使用它们向决策者传达证据,工作人员,和联盟成员。
与社区合作伙伴合作的研究人员可以调整我们成功的传播方法,使烟草控制领导者更容易获得和使用证据,以评估和回应利益相关者在其他卫生政策领域接受证据的偏好。
Tobacco control program leaders and their partners, who often present evidence to policymakers, can increase the use of evidence in program and policy development. However, up-to-date evidence from the scientific community about what works is slow to reach leaders. We describe efforts to understand and utilize tobacco control leaders\' preferences for receiving evidence and report on resulting dissemination strategies, translational products, and outcomes.
This work is part of the Advancing Science and Practice in the Retail Environment (ASPiRE) Center, an interdisciplinary research center focused on understanding and evaluating tobacco retail policy. Participants were members of the ASPiRE Community Advisory Board (CAB), comprised of tobacco control leaders from 30 metropolitan areas representing all regions of the US plus nine representatives from leading national tobacco control organizations (N = 39). During meetings in February 2019 and October 2020, all CAB members were invited to participate in live polls consisting of six survey questions each. Questions addressed preferences for receiving scientific evidence and their anticipated use of ASPiRE translational products. Responses were analyzed descriptively and informed translational product development and communications with ASPiRE contact list members (N = 125). ASPiRE email and website interactions were tracked from March 2019 to May 2021 as a complementary indication of content use.
Response rates for 2019 and 2020 CAB meetings were 66% (n = 26) and 59% (n = 23), respectively. CAB members indicated preferences for email communication (33%) and webinars (31%), communications once per month (46%), and short-format documents (28%). In response, the team developed translational short-format products including case studies, fact sheets, and research briefs. On average, 52% (SD = 14%) of recipients opened the newsletter and 17% (SD = 9%) clicked a link within the newsletter. Overall, 95% of responding CAB members found the products useful and all responding CAB members reported using them to communicate evidence to policymakers, staff, and coalition members.
Our successful dissemination approach to making evidence more accessible and useable for tobacco control leaders could be adapted by researchers working with community partners to assess and respond to stakeholders\' preferences for receiving evidence in other areas of health policy.