■2022年北京冬奥会是具有代表性的大型体育赛事,这不仅促进了国家和地区经济的发展,社会,和文化,但也增加了居民对冬季运动的需求,从而帮助实现“鼓励3亿人参加冬季运动”的宏伟目标。“这项研究探讨了北京冬奥会对中国京津冀和长三角城市群居民冬季运动需求的影响。
■应用大数据挖掘技术,百度指数与冬奥会相关的术语用于衡量居民对北京冬奥会的兴趣,以及百度指数对五项冬季运动的比率(滑冰,冰球,卷曲,雪橇,和滑雪)到互联网搜索的数量被用来捕捉居民对冬季运动的需求。此外,我们探索了人们对冬奥会的兴趣和对冬季运动的需求的时空格局,并构建了计量经济模型,对冬奥会的驱动效应进行了实证检验。
■结果显示,1)自2011年以来,对冬季奥运会的兴趣一直在上升,和京津冀居民的兴趣一直高于长三角地区;2)滑冰和滑雪的需求,这是两项受欢迎的冬季运动,显示地理集中度下降,表明这两项运动的普及程度在不断提高;3)京津冀外围城市对冬季运动的需求呈现专业化趋势,而北京,天津,长三角部分城市呈现多元化趋势;4)对北京冬奥会的兴趣对冬季运动的需求产生积极影响。
■这项研究表明,对北京冬奥会的兴趣增加了居民对冬季运动的需求,这意味着举办冬季奥运会成功推动了中国冬季运动的参与。
UNASSIGNED: The 2022 Beijing Winter Olympics is a representative large-scale sporting event, which not only promotes the development of the national and regional economy, society, and culture but also increases the demand of residents for winter sports, thus helping achieve the grand goal of \"encouraging 300 million people to participate in winter sports.\" This research explores the influence of the Beijing Winter Olympics on residents\' demand for winter sports in the Beijing-Tianjin-Hebei and Yangtze River Delta urban agglomerations in China.
UNASSIGNED: Applying big data mining techniques, the Baidu Index of Winter Olympics-related terms are used to measure residents\' interest in the Beijing Winter Olympics, and the ratio of the Baidu Index of five winter sports (ice skating, ice hockey, curling, luge, and skiing) to the number of internet searches is used to capture residents\' demand for winter sports. Moreover, we explore the spatial-temporal pattern of the interest in the Winter Olympics and the demand for winter sports and construct an econometric model to test the driving effect of the Winter Olympics empirically.
UNASSIGNED: The results show that 1) since 2011, interest in Winter Olympics has been on the rise, and the interest of residents in Beijing-Tianjin-Hebei has been higher than that of the Yangtze River Delta; 2) the demand for skating and skiing, which are two popular winter sports, shows a declining geographical concentration, indicating that the popularity of these two sports is on the increase; 3) the demand for winter sports in the peripheral cities in Beijing-Tianjin-Hebei shows a trend of specialization, while Beijing, Tianjin, and some cities in the Yangtze River Delta present a trend of diversification; and 4) the interest in the Beijing Winter Olympics influences the demand for winter sports positively.
UNASSIGNED: This study shows that the increase in interest in the Beijing Winter Olympics boosts residents\' demand for winter sports, which implies that hosting Winter Olympics successfully drives winter sports participation in China.