Willingness to pay

愿意支付
  • 文章类型: Journal Article
    背景:白内障是一个重要的公共卫生问题,是屈光不正后最常见的视力障碍。他们可以限制经济,社会,以及受影响者的心理活动,从而降低了他们的生活质量。这项研究旨在检查Urmia选定医疗中心的白内障手术支付意愿以及影响该决定的因素。两阶段Heckman模型被用来帮助为这项服务融资的决策。
    方法:这项研究是一项描述性分析研究,评估卫生干预措施的经济方面。从患者的角度进行。在这项横断面研究中,我们使用MichelCarson表选择了217例白内障患者的样本量。这些患者来自2023年的伊玛目霍梅尼医院和AftabUrmia手术中心。使用有条件评估方法收集数据,以确定患者愿意支付的最大金额,通过问卷收集。采用两阶段Heckman回归模型估计白内障手术支付意愿的影响因素。使用Stata版本14软件计算每个变量的最终效应值。
    结果:在这项研究中,81.11%的参与者(176人)表示愿意支付白内障手术费用,他们愿意支付的平均金额为206.3美元。然而,在217名受访者中,41拒绝了拟议的金额,不愿意支付任何费用。Hemken模型的结果表明,患者的收入和家庭规模显着影响了他们的白内障手术支付意愿。然而,调查的其他变量没有显著影响.
    结论:研究结果显示,收入和家庭规模对支付意愿的可能性都有显著影响,以及愿意支付白内障手术费用的程度。因此,制定保障获得白内障服务的政策和规定至关重要,特别是对于来自低收入和高成本的大户的个人。
    BACKGROUND: Cataracts represent a significant public health issue and are the most prevalent vision disorder following refractive errors. They can restrict the economic, social, and psychological activities of those affected, thereby diminishing their quality of life. This study was undertaken to examine the willingness to pay for cataract surgery and the factors influencing this decision in selected medical centers in Urmia. The two-stage Heckman model was utilized to aid decision-making in financing this service.
    METHODS: This research was a descriptive-analytical study evaluating the economic aspects of health interventions, conducted from the patient\'s perspective. In this cross-sectional study, a sample size of 217 patients with cataract issues was selected using Michel Carson\'s table. These patients were from Imam Khomeini Hospital and Aftab Urmia Surgery Center in 2023. Data was collected using a conditional valuation approach to determine the maximum amount patients were willing to pay, as gathered through a questionnaire. The factors influencing the willingness to pay for cataract surgery were estimated using the two-stage Heckman regression model. The final effect value of each variable was calculated using Stata version 14 software.
    RESULTS: In this study, 81.11% of participants (176 individuals) expressed a willingness to pay for cataract surgery, with the average amount they were willing to pay being $206.3. However, out of the 217 respondents, 41 rejected the proposed amounts and were not willing to pay anything. The results of the Hemken model indicated that the income of patients and the size of their households significantly influenced their willingness to pay for cataract surgery. However, other variables investigated did not have a significant impact.
    CONCLUSIONS: The study results revealed a significant influence of both income and household size on the likelihood of willingness to pay, as well as the extent of willingness to pay for cataract surgery. Consequently, it is crucial to formulate policies and provisions that guarantee access to cataract services, particularly for individuals from large households with low income and high costs.
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  • 文章类型: Journal Article
    统计寿命(VSL)的价值反映了金钱与死亡风险之间的权衡。它是进行监管影响评估的关键指标。这项研究的主要目的是评估食品安全领域的VSL。同时,它调查了受访者的支付意愿(WTP),以降低食源性疾病的死亡风险,并探讨了诸如家庭平均月收入等因素的影响,健康状况,和WTP的教育水平。我们使用开放式或有估值方法对1307名18岁及以上的受访者进行了调查,以确定他们的WTP。根据WTP调查结果,我们计算了食品安全部门的VSL。我们使用二元logit和Tobit模型分析了影响因素。研究结果表明,降低食源性疾病风险的WTP中位数为100元人民币(16美元),估计VSL约为909万元人民币(1.41亿美元)。家庭月平均收入等指标,健康状况,受教育程度是影响WTP的重要因素。这项研究将帮助从业者,研究人员,和政策制定者了解当前人口对食品安全法规的态度,并确定法规实施的优先事项。未来的研究可以探索不同启发方法的影响,文化差异,以及WTP和VSL的区域差异。
    The value of statistical life (VSL) reflects the trade-off between money and the risk of death. It is a key indicator for conducting regulatory impact assessments. The main purpose of this study was to estimate the VSL in the field of food safety. At the same time, it investigates respondents\' willingness to pay (WTP) for reducing the risk of death from foodborne illnesses and explores the impact of factors such as the average household monthly income, health status, and education level on WTP. We conducted a survey using an open-ended contingent valuation method among 1307 respondents aged 18 and above to determine their WTP. Based on the WTP survey results, we calculated the VSL in the food safety sector. We used binary logit and Tobit models to analyze the influencing factors. The results of the study show that the median WTP for reducing the risk of foodborne illness is CNY 100 (USD 16), and the estimated VSL is approximately CNY 9.09 million (USD 141 million). Indicators such as the average household monthly income, health status, and education level are important factors affecting WTP. This study will help practitioners, researchers, and policymakers understand the current population\'s attitudes towards food safety regulations and determine the priorities for regulatory implementation. Future research can explore the effects of different elicitation methods, cultural differences, and regional variations on WTP and VSL.
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  • 文章类型: Journal Article
    这项研究旨在探索英国猫主人对猫科动物骨关节炎(OA)治疗的偏好,探索围绕生活质量(QoL)改善的偏好,安全考虑,以及与假设的创新疼痛疗法相关的成本。提取了现有概念框架中确定的方面,以纳入与猫主人(n=3)的探索性访谈中,以确定有助于猫QoL的关键领域。通过与兽医的访谈(n=3),开发并验证了患有OA的猫的QoL描述和假设的产品属性。随后与英国的255名宠物主人分享了一项在线调查。向宠物主人介绍了QoL描述和假设的产品属性,以收集他们对QoL改善的偏好以及他们愿意以各种价格为(无品牌)疼痛疗法支付(WTP)的意愿。宠物主人有动力改善他们的猫的生活质量,转化为WTP用于治疗;特别是,宠物主人重视QoL在移动性方面的改进,痛苦的表情,和幸福。当提供假设的新型单克隆抗体(mAb)和成本的产品概况时,50%的猫主人愿意为单克隆抗体支付更多的费用,与假设的护理标准(SoC)相比,该单克隆抗体有望提高疗效和安全性。当价格未显示时,更多的宠物主人更喜欢mAb而不是SoC(p<0.01),具有产品功效和安全驾驶宠物业主的决策。大多数宠物主人不同意每月将猫带到兽医那里治疗会很麻烦。英国的猫主人有动力改善他们的猫的QoL,转化为WTP,用于有效治疗与骨关节炎相关的疼痛。兽医应该为猫主人提供他们认为最适合改善猫的QoL的疼痛治疗,并确保随后的主人宠物债券得到保留。
    This research aimed to explore UK cat owners\' preferences for treatments for feline osteoarthritis (OA) by exploring preferences around quality of life (QoL) improvements, safety considerations, and costs associated with hypothetical innovative pain therapies. Aspects identified in an existing conceptual framework were extracted for inclusion in exploratory interviews with cat owners (n = 3) to identify key domains that contribute to the QoL of cats. QoL descriptions for cats with OA and hypothetical product attributes were developed and validated through interviews with veterinarians (n = 3). An online survey was subsequently shared with 255 pet owners in the UK. Pet owners were presented with QoL descriptions and hypothetical product attributes to gather their preferences for QoL improvements and their willingness to pay (WTP) for (unbranded) pain therapies at various price points. Pet owners were motivated to improve their cats\' QoL, which translated into WTP for therapies; specifically, pet owners valued QoL improvements in mobility, pain expression, and well-being. When presented with a product profile of the hypothetical novel monoclonal antibody (mAb) and cost, 50% of cat owners were willing to pay more for a mAb that is expected to have improved efficacy and safety when compared to a hypothetical standard of care (SoC). Significantly more pet owners preferred the mAb than the SoC when price was not presented (p < 0.01), with product efficacy and safety driving pet owners\' decision-making. The majority of pet owners did not agree that taking their cats to the veterinarian once a month for their treatment would be burdensome. Cat owners in the UK are motivated to improve their cats\' QoL, which translates into WTP for the efficacious treatment of pain associated with osteoarthritis. Veterinarians should offer cat owners the pain treatment they feel is best suited for improving the cat\'s QoL and to ensure subsequent owner-pet bond is preserved.
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  • 文章类型: Journal Article
    塑料,自1950年代以来,食品包装不可或缺,由于其对微塑料污染的贡献,已成为全球环境关注的问题。微塑料危害生态系统,影响野生动物和人类健康。在对可持续性的日益关注中,全球倡议以可持续生产和消费为目标,但是消费者很难验证产品声明,导致潜在的绿色洗涤,尤其是在食品行业。我们进行了一项实验,重点是具有不同包装和标签属性的面食产品。研究结果表明,消费者愿意为具有可生物降解包装和产品环境足迹(PEF)标签的产品支付更多费用,表明增强的信任和感知的可持续性。有关微塑料不利环境影响影响消费者估值的信息,尤其是女性,高收入人群,以及那些对环境有更强烈关注的人。
    Plastic, integral to food packaging since the 1950s, has become a global environmental concern due to its contribution to microplastic pollution. Microplastics harm ecosystems, impacting wildlife and human health. Amid increasing focus on sustainability, global initiatives target sustainable production and consumption, but consumers struggle to verify product claims, leading to potential greenwashing, particularly in the food industry. We conducted an experiment focusing on pasta products with varied packaging and labeling attributes. Findings suggest that consumers are willing to pay more for products with both biodegradable packaging and Product Environmental Footprint (PEF) labels, indicating heightened trust and perceived sustainability. Information about microplastics\' adverse environmental effects influenced consumer valuation, particularly among females, higher-income individuals, and those with stronger environmental concerns.
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  • 文章类型: Journal Article
    Introduction.血清群B(MenB)是美国青少年和年轻人中侵袭性脑膜炎球菌病的主要原因。美国免疫实践咨询委员会(ACIP)建议根据患者和提供者之间的共同临床决策进行MenB疫苗接种。然而,对这些建议的理解不够理想可能导致疫苗接种意识和覆盖率较低.了解年轻人和父母对他们的医疗保健提供者(HCP)的期望以及他们对疫苗信息的重视,可以帮助为HCPMenB疫苗接种讨论和建议提供一致的方法。方法。通过离散选择实验在线调查收集的数据用于评估2019年美国父母和年轻人对MenB疫苗接种的偏好和支付意愿。结果。在2388名拥有有效数据的受访者中,1,185名12至25岁儿童的父母,1,203名年龄在18至25岁的年轻人。大约70%的父母和年轻人表示,如果他们的HCP选择不与他们就MenB疫苗进行讨论,他们会做出负面反应。父母和年轻人都不愿意为与他们的HCP讨论MenB疫苗支付额外的时间,但愿意分别支付平均416美元和282美元。疫苗。对于父母和年轻人来说,更大的支付意愿与疫苗接种前的态度以及HCP有道德义务与他们讨论MenB疫苗的观点相关.结论。父母和年轻人都认为他们的HCP负责发起有关MenB疫苗接种和疾病风险的讨论,并愿意为疫苗付费。这些发现应有助于为ACIP提供脑膜炎球菌疫苗接种建议。
    ACIP建议对MenB疫苗接种进行共同的临床决策。通过在线调查从年轻人和青少年父母那里收集数据。我们测量了MenB疾病和疫苗接种的价值和咨询偏好。年轻人/父母强烈喜欢医生发起的MenB疫苗讨论。受访者愿意为MenB疫苗付费。
    Introduction. Serogroup B (MenB) is the leading cause of invasive meningococcal disease among adolescents and young adults in the United States. The US Advisory Committee on Immunization Practices (ACIP) recommends MenB vaccination based on shared clinical decision making between patients and providers. However, suboptimal understanding of these recommendations could contribute to low vaccination awareness and coverage. Understanding young adult and parent expectations of their health care providers (HCPs) and the value they place on vaccine information could help inform a consistent approach to HCP MenB vaccination discussions and recommendations. Methods. Data collected via a discrete-choice experiment online survey were used to evaluate preferences and willingness to pay regarding MenB vaccination among US parents and young adults in 2019. Results. Of 2,388 respondents with valid data, 1,185 were parents of children aged 12 to 25 y, and 1,203 were young adults aged 18 to 25 y. Approximately 70% of parents and young adults indicated that they would react negatively if their HCP chose not to initiate a discussion with them about MenB vaccines. Neither parents nor young adults were willing to pay for additional time for MenB vaccine discussions with their HCP but were willing to pay an average of $416 and $282, respectively, for the vaccine. For parents and young adults, greater willingness to pay was associated with a provaccination attitude and the opinion that the HCP has a moral obligation to discuss the MenB vaccine with them. Conclusion. Both parents and young adults felt their HCP is responsible for initiating a discussion about MenB vaccination and disease risk and were willing to pay for the vaccine. These findings should help inform ACIP recommendations for meningococcal vaccination.
    UNASSIGNED: ACIP recommends shared clinical decision making for MenB vaccination.Data were collected from young adults and parents of adolescents by online survey.We measured values and consultation preferences on MenB disease and vaccination.Young adults/parents strongly preferred doctor-initiated MenB vaccine discussion.Respondents were willing to pay for a MenB vaccine.
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  • 文章类型: Journal Article
    中国,作为世界上最大的生产商,交易员,和水生食品的消费者,缺乏对可持续水产食品的消费模式和支付意愿的全面研究。这项研究通过对中国各省3403名参与者的在线调查来解决这一差距。大多数消费者(34.7%的参与者)每周食用两次或更多的水生食品,主要来自传统市场(26%)。大多数人更喜欢新鲜或鲜活的产品(76%),42%的人认为养殖和野生选择没有区别。老年人的消费量较高,富裕,城市,和沿海居民。甲壳类动物,尤其是虾,是经常消费的物种,对鲑鱼和鲍鱼等奢侈品越来越感兴趣。口味和质量是促使消费者选择购买水产食品的主要因素。食品安全是首要关注的问题,其次是环境影响。值得注意的是,92.4%的参与者愿意为认证产品支付额外费用。影响较高支付意愿的因素包括较高的收入,内陆住宅,价格敏感性,起源意识,以及对食品安全和环境的担忧。研究结果突出表明,中国的水产食品行业和消费可以变得更加可持续,通过生产和进口与消费者对高质量和多样化水产食品的偏好保持一致,同时还解决了与食品安全和环境影响有关的问题。这项研究为中国快速转型的水产食品市场提供了有价值的见解,为行业创新和促进可持续消费模式提供启示。
    China, as the world\'s largest producer, trader, and consumer of aquatic foods, lacks comprehensive research on consumption patterns and willingness to pay for sustainable aquatic food. This study addressed this gap through an online survey of 3403 participants across Chinese provinces. A majority of consumers (34.7% of the participants) consume aquatic food twice or more per week, mainly from traditional markets (26%). Most prefer fresh or live products (76%), with 42% seeing no difference between farmed and wild options. Consumption is higher among older, affluent, urban, and coastal residents. Crustaceans, especially shrimp, are frequently consumed species, with growing interest in luxury species like salmon and abalone. Taste and quality emerge as the primary factors motivating consumer choices in aquatic food purchases. Food safety is the primary concern, followed by environmental impact. Notably, 92.4% of participants would pay extra for certified products. Factors influencing a higher willingness to pay include higher income, inland residence, price sensitivity, origin consciousness, and concerns about food safety and the environment. The findings highlight that China\'s aquatic food industry and consumption can become more sustainable by aligning with consumer preferences for high-quality and diverse aquatic food through both production and import, while also addressing concerns related to food safety and environmental impact. This research provides valuable insights into China\'s rapidly transforming aquatic food market landscape, offering implications for industry innovation and the promotion of sustainable consumption patterns.
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  • 文章类型: Journal Article
    基因编辑有助于通过创造新型食品来增强食品安全。然而,公众对基因编辑(GE)食品的认知对其接受和采用至关重要。本研究拓展了知识-态度-实践模型,构建了一个由人口因素、科学素养和信仰,社会信任,以及对基因技术的认知,旨在解释公众对转基因食品的态度。进行了问卷调查(N=649),揭示了对转基因食品的积极态度,超过80%的人表示有一定的支付意愿(WTP)。收入水平等因素,主观知识,科学信仰,信任科学家,对政府的信任,对国家技术能力和感知利益的信任与WTP呈正相关。相反,客观知识,感知风险,感知的伦理问题与WTP呈负相关。客观知识对转基因食品态度的影响表明,非线性关系。此外,值得注意的是,中国公众目前对国家技术能力的信任度相对较低,有必要警惕类似于转基因食品的阴谋论的出现。这项研究为GE食品的公共传播提供了理论见解。
    Gene editing contributes to enhancing food security through the creation of novel foods. However, public perception of gene-edited (GE) foods is crucial to their acceptance and adoption. This study expanded the knowledge-attitude-practice model and constructed an integrated framework comprising four dimensions: demographic factors, scientific literacy and beliefs, social trust, and perceptions of gene technology, aimed at explaining the public\'s attitudes toward GE foods. A questionnaire survey was conducted (N = 649), revealing a positive attitude toward GE foods, with over 80% expressing a certain willingness to pay (WTP) for them. Factors such as income level, subjective knowledge, scientific beliefs, trust in scientists, trust in government, and trust in national technological capabilities and perceived benefits positively correlated with WTP. Conversely, objective knowledge, perceived risks, and perceived ethical concerns were negatively correlated with WTP. The impact of objective knowledge on attitudes toward GE foods demonstrated a significant, nonlinear relationship. Additionally, it is noteworthy that the Chinese public currently exhibits relatively low trust in national technological capabilities, necessitating vigilance against the emergence of conspiracy theories akin to those surrounding genetically modified foods. This research contributes theoretical insights into the public communication of GE foods.
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  • 文章类型: Journal Article
    背景:带状疱疹(HZ)的发病率正在迅速增加,在中国造成临床和经济负担。关于中国居民对每种疫苗接种属性的疫苗偏好和支付意愿(WTP)知之甚少。
    目的:本研究旨在了解中国城市成年人(25岁或以上)对HZ疫苗接种计划的偏好,并计算每个疫苗接种属性的WTP。
    方法:在本研究中,我们采访了中国9个城市的2864名居民。进行了离散选择实验,以调查居民对HZ疫苗接种的偏好,并预测不同疫苗方案的摄取率。使用混合logit模型来估计每个属性的偏好和WTP。实验中包含了七个不同级别的属性,我们将其他属性的系数除以价格系数来衡量WTP。
    结果:疫苗有效性,保护持续时间,副作用的风险,原产地,事实证明,成本会影响中国成年人对HZ疫苗接种的偏好。HZ疫苗的有效性是对居民偏好产生最主要影响的属性,其次是保护期限。居民愿意支付974元人民币(145美元),将疫苗的有效性从45%提高到90%,他们几乎不会支付将疫苗接种时间表从2剂换成1剂。建议将保护率从45%增加到90%,可以最大程度地促进预期的吸收(20.84%)。
    结论:中国城市成年人在疫苗有效性之间进行了权衡,保护持续时间,原产地,副作用,和HZ疫苗接种的费用。疫苗的有效性是最重要的特征。居民的WTP最高(974元人民币;145美元),以提高疫苗的有效性。为了最大限度地吸收HZ疫苗,卫生当局应提高疫苗的有效性。
    BACKGROUND: The incidence of herpes zoster (HZ) is rapidly increasing, causing both clinical and economic burdens in China. Very little is known about Chinese residents\' HZ vaccine preferences and willingness to pay (WTP) for each vaccination attribute.
    OBJECTIVE: This study aims to elicit the preferences of Chinese urban adults (aged 25 years or older) regarding HZ vaccination programs and to calculate WTP for each vaccination attribute.
    METHODS: In this study, we interviewed 2864 residents in 9 cities in China. A discrete choice experiment was conducted to investigate the residents\' preferences for HZ vaccination and to predict the uptake rate for different vaccine scenarios. A mixed logit model was used to estimate the preferences and WTP for each attribute. Seven attributes with different levels were included in the experiment, and we divided the coefficients of other attributes by the coefficient of price to measure WTP.
    RESULTS: Vaccine effectiveness, protection duration, risk of side effects, place of origin, and cost were proven to influence Chinese adults\' preferences for HZ vaccination. The effectiveness of the HZ vaccine was the attribute that had the most predominant impact on residents\' preferences, followed by protection duration. The residents were willing to pay CN ¥974 (US $145) to increase the vaccine effectiveness from 45% to 90%, and they would barely pay to exchange the vaccination schedule from 2 doses to 1 dose. It is suggested that the expected uptake could be promoted the most (by 20.84%) with an increase in the protection rate from 45% to 90%.
    CONCLUSIONS: Chinese urban adults made trade-offs between vaccine effectiveness, protection duration, place of origin, side effects, and cost of HZ vaccination. Vaccine effectiveness was the most important characteristic. The residents have the highest WTP (CN ¥974; US $145) for enhancing the effectiveness of vaccines. To maximize HZ vaccine uptake, health authorities should promote vaccine effectiveness.
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  • 文章类型: Journal Article
    里拉市的废物管理,乌干达面临重大挑战,特别是在废物收集领域。未收集废物的污染和健康风险猖獗,对人类健康和环境构成严重威胁。这个持续存在的问题需要紧急关注和有效的解决方案,以改善废物收集并维护社区和自然环境的福祉。这项研究旨在评估家庭为改善废物收集服务付费的意愿,检查他们的废物管理实践,并确定影响因素。我们采用了多阶段抽样技术,随机选择了585个户主,并对市政官员和私人废物收集者进行了关键的线人访谈。对STATA17进行了数据分析,结果表明,48.12%的家庭愿意每月平均支付3012UGX(0.84美元)以获得更好的服务。包括教育水平在内的因素,职业,距离废物收集地点,和环境意识显著影响了这种意愿。该研究强调了公众对有效固体废物管理实践的认识和理解方面的巨大差距,并得出结论认为,提高公众意识对于改善里拉市的环境健康和安全至关重要。
    Waste management in Lira City, Uganda faces significant challenges, particularly in the area of waste collection. Pollution and health risks from uncollected waste are rampant, posing serious threats to human health and the environment. This persistent problem demands urgent attention and effective solutions to improve waste collection and safeguard the well-being of the community and the natural surroundings. This study aimed to assess households\' willingness to pay for improved waste collection services, examine their waste management practices, and identify influencing factors. We employed a multistage sampling technique to randomly select 585 household heads and conducted key informant interviews with city officials and private waste collectors. Data analysis was conducted with STATA 17 and results showed that 48.12% of households were willing to pay an average of UGX 3012 ($0.84) per month for better services. Factors including education level, occupation, distance to waste collection sites, and environmental awareness significantly influenced this willingness. The study highlights a significant gap in public awareness and understanding of efficient solid waste management practices and concludes that enhancing public awareness is crucial for improving environmental health and safety in Lira City.
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  • 文章类型: Journal Article
    我国可再生能源产业面临产能过剩的挑战。环境管理文献表明,消费者参与绿色电力市场在解决可再生能源消费问题方面具有巨大潜力。然而,支付政策如何影响中国消费者支付绿色电力的意愿的问题仍未解决。根据2023年在中国四个一线城市进行的2854份有效问卷,我们的研究结果表明:(1)虽然97.9%的消费者表示愿意使用绿色电力,只有63.1%的人愿意支付更高的成本,表明环境意识和实际支付意愿之间存在“价值-行动”差距。(2)中国消费者对绿色电力的支付意愿约为每月38.4元人民币。与我们2019年的调查相比,这一数字下降了5.7元。(3)消费者的支付意愿会受到周围人的态度的影响。(4)自愿支付政策对消费者绿色电力支付意愿有积极影响。(5)男性,年轻,教育水平较低,更高的收入,家庭规模较大的消费者表现出更高的支付意愿。(6)电价敏感性弱化支付政策对支付意愿的影响
    China\'s renewable energy industry is facing the challenge of overcapacity. The environmental management literature suggests that consumers\' participation in the green electricity market holds immense potential in addressing renewable energy consumption concerns. However, the question of how payment policies influence China\'s consumers\' willingness to pay for green electricity remains unresolved. Based on 2854 valid questionnaires from a survey conducted in China\'s four first-tier cities in 2023, our research findings reveal: (1) While 97.9% of consumers express a willingness to use green electricity, only 63.1% are willing to pay a higher cost, indicating the existence of a \"value-action\" gap between environmental awareness and actual willingness to pay. (2) China\'s consumers\' willingness to pay for green electricity is approximately 38.4 RMB per month. This figure has decreased by 5.7 RMB compared to our survey in 2019. (3) Consumers\' willingness to pay will be influenced by the attitudes of those around them. (4) The voluntary payment policy positively impacts consumers\' willingness to pay for green electricity. (5) Male, younger, lower education level, higher income, and larger household size consumers exhibit a higher willingness to pay. (6) Electricity price sensitivity weakens the impact of payment policies on willingness to pay.
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