Theory of planned behavior

计划行为理论
  • 文章类型: Journal Article
    目标:健康素养策略使用简单的语言,使用视觉辅助,使用背授方法,限制提供的物品数量,并提供对文化敏感的护理。这项研究旨在评估在医疗保健专业人员的患者教育中使用健康素养策略的意图的预测因素。
    方法:一项基于机构的横断面研究,计划行为理论。
    方法:BahirDar,埃塞俄比亚西北部,从3月10日到2023年4月10日。
    方法:422名医疗保健专业人员。
    方法:反应范围从1=强烈不同意到5=强烈同意的六个项目,每个项目在5点Likert量表及其得分范围(6-30)上求和。
    方法:线性回归,SPSS版本25。
    结果:共有389名医疗保健专业人员参加,应答率为92.18%。对健康素养策略的总体平均意图得分为24.02,(SD±3.84)。主观范数[(β,.231;95%CI:.129,.333)],态度[β,.162;95%CI:.072,.252],感知行为控制[(β,.121;95%CI:.022,.221)],受过训练[(β,.125;95%CI:.348,.530)]和了解健康素养[(β,.251;95%CI:.131,.371)]是因素。
    结论:使用健康素养策略的平均得分非常低。态度,主观规范,感知行为控制,培训,和健康素养策略知识是预测因素。因此,应采用不同的策略来提高健康素养策略的利用率。
    OBJECTIVE: Health literacy strategies were using plain language, using visual aids, using the teach-back method, limiting the number of items provided, and providing culture-sensitive care. This study aimed to assess predictors of intention to use health literacy strategies in patient education among healthcare professionals.
    METHODS: An institutional-based cross-sectional study, theory of planned behavior.
    METHODS: Bahir Dar, Northwest Ethiopia, from March 10 to April 10, 2023.
    METHODS: 422 healthcare professionals.
    METHODS: Six items with a response range from 1 = strongly disagree to 5 = strongly agree each item was summed on a five-point Likert scale and its score range (6-30).
    METHODS: Linear regression, SPSS version 25.
    RESULTS: A total of 389 healthcare professionals participated with a response rate of 92.18%. The overall mean intention towards health literacy strategies score was 24.02 with (SD ± 3.84). Subjective norm [(β, .231; 95% CI: .129, .333)], attitude [β, .162; 95% CI: .072, .252], perceived behavioral control [(β, .121; 95% CI: .022, .221)], having got training [(β, .125; 95% CI: .348, .530)] and knowing health literacy [(β, .251; 95% CI: .131, .371)] were factors.
    CONCLUSIONS: The mean score of intention to use health literacy strategies was very low. Attitude, subjective norm, perceived behavioral control, training, and knowledge of health literacy strategies were predictors. Therefore, different strategies should be applied to increase the utilization of health literacy strategies.
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  • 文章类型: Journal Article
    背景:尽管部署了建立严格道路安全标准的努力,人为因素仍然是道路交通事故的主要原因。要确定驾驶员行为的决定因素,TPB(计划行为理论)被广泛用作行为变化的重要理论。然而,存在不同的异常驾驶行为(决策错误,识别错误,违规行为,和身体状况相关的错误)以及一些使用TPB来了解驾驶行为的研究,重要的是对现有研究进行文献综述和荟萃分析,以将其结果用于有效的驾驶行为改变干预措施。
    方法:选择过程提供了在1991年至2022年之间发表的125项相关研究,这些研究使用TPB来理解异常驾驶行为。定义了五个基本研究问题,以确定要从文献综述和荟萃分析中发现的信息。
    结果:除了标准的TPB结构(态度,主观规范,和感知的行为控制),过去的行为,道德规范,和描述性规范被用于研究更全面地理解异常驾驶意图。该分析表明,异常驾驶意图与过去的行为之间存在显着相关性。此外,道德规范构建与违规和识别错误相关,而描述性规范结构仅与识别错误相关。
    结论:这项研究的结果强调了TPB在预测异常驾驶意图方面的优势及其在指导旨在改变异常驾驶行为的干预措施方面的潜在有效性。该研究有助于理解影响驾驶员参与每种异常驾驶行为的相关心理因素。
    结论:研究人员可以利用这项研究的结果来选择适应其驾驶行为改变干预措施的相关心理因素。荟萃分析的结果也可用于驾驶员意图的预测。
    BACKGROUND: Despite deployed efforts to establish strict road safety standards, human factors is still the leading cause of road crashes. To identify determinants of driver\'s behavior, TPB (Theory of Planned Behavior) is widely used as a prominent theory of behavior change. However, the existence of different aberrant driving behaviors (decision errors, recognition errors, violations, and physical condition related errors) and several studies using TPB to understand driving behavior, makes it important to conduct a literature review and a meta-analysis of existing studies to use their results in effective driving behavior change interventions.
    METHODS: The selection process provided 125 relevant studies that were published between 1991 and 2022, and that used TPB for the understanding of aberrant driving behavior. Five fundamental research questions were defined to identify information to be discovered from the literature review and from the meta-analysis.
    RESULTS: In addition to the standard TPB constructs (attitudes, subjective norms, and perceived behavioral control), past behavior, moral norms, and descriptive norms were used in studies for a more comprehensive understanding of aberrant driving intention. This analysis demonstrated a significant correlation between aberrant driving intentions and past behavior. Also, moral norms construct was correlated with violations and recognition errors, whereas descriptive norms construct was correlated just with recognition errors.
    CONCLUSIONS: The results of this study highlight the strength of TPB in the prediction of aberrant driving intention and its potential effectiveness to guide interventions aimed at changing aberrant driving behaviors. The study contributes to the comprehension of the relevant psychological factors influencing the engagement of drivers in each category of aberrant driving behaviors.
    CONCLUSIONS: Researchers can use the results of this study to select the relevant psychological factors adapted to their interventions of driving behavior change. The results of the meta-analysis can also be used in the prediction of driver\'s intentions.
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  • 文章类型: Journal Article
    背景:建议将步行作为间歇性跛行(IC)的治疗方法,但参与度往往很差。行走治疗的信念,根据计划行为理论(TPB)的定义,因此,评估和设计针对步行治疗信念的干预措施至关重要。为了评估古吉拉特邦IC患者的步行治疗信念,一个翻译,评估四个TPB结构的文化适应问卷(态度,主观规范信仰,感知的行为控制信念,和走路的意图)是必需的。
    目的:翻译和跨文化评估古吉拉特语版本的TPB问卷的内容效度和表面效度,该问卷评估步行治疗信念。
    方法:使用标准化方法对12项TPB问卷进行了前后翻译。翻译后的版本与原始问卷进行了比较,十位专家,根据以下条件对每个项目进行评级:清晰度,语义,适当性,和文化相关性。内容有效性指数(CVI),项目级别内容有效性(I-CVI),量表含量效度指数(S-CVI/Ave),和通用协议(UA)进行了计算,以总结问卷的总体内容有效性以及与内容专家的协议比例。使用大声思考的方法对10例IC患者进行了面部有效性评估。这种认知访谈方法(think-aloud方法)要求参与者在完成问卷时描述他们的想法。对反应进行了主题分析。
    结果:专家对9/12项目(I-CVI=1.00)达成了完全一致,导致0.98的总体协议(S-CVI/Ave)。对于面部验证,至少50%的参与者对问卷中的任何问题没有重大问题.参与者遇到的大多数问题都很简单,例如重新阅读一些问题或在回答之前仔细考虑问题。
    结论:古吉拉特语TPB问卷具有出色的内容效度,可被大多数IC参与者理解和回答,因此,具有良好的面部有效性;这将使步行治疗信念能够在IC患者中进行评估。
    BACKGROUND: Walking as a treatment is recommended for people with intermittent claudication (IC), but participation tends to be poor. Walking treatment beliefs, as defined by the Theory of Planned Behaviour (TPB) are associated with walking behavior, so assessing and designing interventions targeting walking treatment beliefs are crucial. To assess walking treatment beliefs in people with IC in Gujarat, a translated, culturally adapted questionnaire that assesses the four TPB constructs (attitude, subjective normative beliefs, perceived behavioral control beliefs, and intention to walk) is required.
    OBJECTIVE: To translate and cross-culturally assess the content validity and face validity of a Gujarati version of a TPB questionnaire that assesses walking treatment beliefs.
    METHODS: A forward-backward translation of the 12-item TPB questionnaire was applied using a standardized approach. The translated versions were compared with the original questionnaire, and ten experts, rated each item according to: clarity, semantic, appropriateness, and cultural relevance. Content Validity Index (CVI), item level content validity (I-CVI), Scale -content validity index (S-CVI/Ave), and universal agreement (UA) were computed to summarize the overall content validity of the questionnaire as well as a proportion of agreement with content experts. Face validity was assessed using a think-aloud approach with ten patients with IC. This cognitive interviewing approach (think-aloud approach) asked participants to describe their thoughts whilst completing the questionnaire. Responses were analyzed thematically.
    RESULTS: There was complete agreement between experts for 9/12 items (I-CVI=1.00), leading to an overall agreement (S-CVI/Ave) of 0.98. For face validation, at least 50% of the participants had no significant problems with any question in the questionnaire. Most problems participants encountered were straightforward, such as re-reading some questions or considering the questions carefully before answering.
    CONCLUSIONS: The Gujarati TPB questionnaire had excellent content validity and was comprehensible and answerable by the majority of our participants with IC and, therefore, had good face validity; this will enable walking treatment beliefs to be assessed in people with IC.
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  • 文章类型: Journal Article
    目的:探讨基于计划行为理论(TPB)的乳腺癌化疗患者预防PICC相关性血栓形成的行为意向。
    方法:本定性研究采用目的性抽样,对2023年7-8月在北京某三级甲等综合医院门诊化疗病房接受化疗的14例乳腺癌患者进行半结构式访谈。数据采用Colaizzi的描述性分析框架进行分析。
    结果:数据分析从4个方面确定了10个主题。关于行为态度,浓缩了三个主题:(1)考虑到预防措施的好处,(2)预防措施简单易行,(3)低估PICC相关血栓预防的重要性。主观规范产生了两个主要主题和五个子主题:(1)与患者关系密切的人的支持促使坚持预防(患者家庭的支持,医疗保健专业人员,和其他患者)和(2)患者受个人因素的影响形成内部驱动力(身体症状,对PICC相关血栓形成的恐惧)。关于感知的行为控制,提取了三个主要主题和四个子主题:(1)实际预防练习前的障碍(预防信息,难以记住的信息),(2)健忘是主要的障碍因素,和(3)想要克服障碍,坚持定期预防(克服障碍的信心,希望得到支持)。
    结论:本研究中发现的障碍和促进因素可能为后续针对接受化疗的乳腺癌患者基于TPB的PICC相关血栓形成的非药物预防性干预提供科学依据。应在三个方面为患者设计特殊干预措施:患者本身,病人周围的支持者,和医疗保健专业人员。
    OBJECTIVE: To explore the behavioral intention of breast cancer patients undergoing chemotherapy to prevent PICC-related thrombosis based on the theory of planned behavior (TPB).
    METHODS: This qualitative study employed purposive sampling and conducted semi-structured interviews with 14 breast cancer patients undergoing chemotherapy in the outpatient chemotherapy ward of a tertiary A-level comprehensive hospital in Beijing from July to August 2023. Data were analyzed using Colaizzi\'s descriptive analysis framework.
    RESULTS: Data analysis identified 10 themes that were derived from 4 aspects. Regarding behavioral attitude, three themes were condensed: (1) Considering the benefits of preventive measures, (2) Simple and easy preventive measures, and (3) Underestimating the importance of PICC-related thrombosis prophylaxis. Subjective norms yielded two main themes and five sub-themes: (1) Support from those close to the patient motivates adherence to prophylaxis (support from the patient\'s family, healthcare professionals, and other patients) and (2) Patients are influenced by personal factors to form an internal driving force (physical symptoms, fear of PICC-related thrombosis). Regarding perceived behavioral control, three main themes and four sub-themes were extracted: (1) Obstacles before actual prevention exercise (prevention information, hard-to-remember information), (2) Forgetfulness is the main obstacle factor, and (3) Wanting to overcome barriers to adhere to regular prevention (confidence to overcome obstacles, hope to get support).
    CONCLUSIONS: The impediments and facilitators identified in this study may provide a scientific foundation for subsequent targeted non-pharmacological preventive interventions for PICC-related thrombosis based on TPB in breast cancer patients undergoing chemotherapy. Special interventions should be designed for the patients in three areas: the patients themselves, the supporters around the patient, and the healthcare professionals.
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  • 文章类型: Journal Article
    电子烟或电子烟设备的使用在国际范围内日益受到关注,考虑到设备的成瘾性和有关其短期和长期健康影响的问题。他们的使用尤其是年轻人的问题,其中许多人以前很少或根本没有尼古丁使用经验。这项研究在363名澳大利亚年轻本科生中测试了一个综合的双重过程模型,其中前瞻性测量的电子烟使用是通过计划行为理论的心理建构来预测的,辅以风险感知,电子烟依赖,习惯,和内隐的态度。使用电子烟的意图是通过情感态度来预测的,主观规范,和电子烟的依赖性,但不是工具性的态度,感知行为控制,或风险感知。电子烟的使用是通过电子烟依赖性来预测的,意图,习惯,内隐的态度,和以前的尼古丁使用,尽管感知的行为控制不能直接预测行为,也不能调节意向-行为关系。目前的研究结果为电子烟使用的重要心理预测因素提供了证据,标志潜在的干预目标。具体来说,干预措施可能会受益于使用挖掘情感或规范性信念以及自动构建和依赖的策略,而较少关注关于电子烟对健康影响的信念或对使用的控制。
    The use of e-cigarette or vape devices is a growing concern on an international scale, given the devices\' addictive nature and questions regarding their short- and long-term health impacts. Their use is especially an issue in young people, many of whom have little or no previous nicotine use experience. This study tested an integrated dual process model in 363 young Australian undergraduates where prospectively measured e-cigarette use was predicted by the psychological constructs of the theory of planned behavior, supplemented with risk perception, e-cigarette dependence, habit, and implicit attitude. Intention to use an e-cigarette was predicted by affective attitude, subjective norm, and e-cigarette dependance, but not instrumental attitude, perceived behavioral control, or risk perception. E-cigarette use was predicted by e-cigarette dependance, intention, habit, implicit attitude, and previous nicotine use, although perceived behavioral control did not directly predict behavior nor moderate the intention-behavior relationship. Current findings provide evidence for important psychological predictors of e-cigarette use, signposting potential intervention targets. Specifically, interventions may benefit from using strategies that tap affective or normative beliefs alongside automatic constructs and dependence, while focusing less on beliefs about the health impacts of e-cigarettes or control over using.
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  • 文章类型: Journal Article
    加密货币是使用区块链技术创建集中式金融系统的替代方案的尝试。然而,我们对推动加密货币采用的心理机制的理解是有限的。本研究考察了基本人类价值观在加密货币采用意识三个阶段中的作用,购买意向,和所有权-使用计划行为理论(TPB)。对714名德国成年人的配额样本进行了Logistic回归分析,结果表明,对变化的开放价值增加了加密货币意识的可能性,而自我提升的价值观增加了购买和拥有意愿的可能性。即使在控制了人口统计学特征之后,这些发现也是一致的,态度信念,和感知的行为控制,这是TPB的重要因素。结果表明,基本的人类价值观可能会影响个人采用加密货币的决定,但是从意识到所有权的转变可能会受到感兴趣的个人可获得的社会经济机会的影响。
    Cryptocurrency is an attempt to create an alternative to centralized financial systems using blockchain technology. However, our understanding of the psychological mechanisms that drive cryptocurrency adoption is limited. This study examines the role of basic human values in three stages of cryptocurrency adoption-awareness, intention to buy, and ownership-using the Theory of Planned Behavior (TPB). Logistic regression analysis was conducted on a quota sample of 714 German adults, and the results showed that openness-to-change values increased the likelihood of cryptocurrency awareness, while self-enhancement values increased the likelihood of intention to buy and ownership. These findings were consistent even after controlling for demographic characteristics, attitudinal beliefs, and perceived behavioral control, which are important factors in the TPB. The results suggest that basic human values may influence an individual\'s decision to adopt cryptocurrency, but the transition from awareness to ownership may be influenced by socio-economic opportunities available to interested individuals.
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  • 文章类型: Journal Article
    这项研究的目的是利用利益相关者的不同观点来探索健康饮食的障碍,和态度,规范,以及导致亚美尼亚学龄儿童选择不健康食物的做法。通过焦点小组讨论和深入访谈,进行了定性研究,使用计划行为理论。这项研究是在亚美尼亚三个省(marzes)的21所公立学校进行的:Shirak,Lori,还有Tavush,和首都埃里温.这些研究区域是有目的地选择的,以更脆弱的地区为目标,并具有不同的地理样本。使用有目的的抽样技术来选择研究参与者。针对五个群体:高中生,学校校长,教师,学校食堂工作人员,和学童的母亲。总的来说,10个焦点小组讨论,共对94名参与者进行了51次深度访谈.该研究探讨了亚美尼亚学龄儿童不健康饮食行为的两个主要主题-次优偏好和有限机会。在次优偏好的主题中确定了三个子主题:偏好/口味,态度,和榜样/规范参考,以及受限机会主题中的另外三个子主题:选择限制,时间限制,金融壁垒。研究发现,计划行为理论的大多数结构,比如一般的态度,preferences,感知规范和感知行为控制,影响了亚美尼亚学龄儿童的不健康饮食行为。实践建议包括增强健康食品的吸引力,强调早餐和健康饮食在利用榜样教育活动中的重要性,扩大和授权学校食堂,包括学校供餐计划中的高年级学生,并延长学校休息时间,为健康饮食提供足够的时间。
    The aim of this study was to use diverse perspectives of stakeholders to explore barriers to healthy eating, and attitudes, norms, and practices contributing to unhealthy food choices among school-aged children in Armenia. A qualitative study was carried out through focus group discussions and in-depth interviews, using the Theory of Planned Behavior. The study was conducted in 21 public schools located in three provinces (marzes) of Armenia: Shirak, Lori, and Tavush, and the capital city Yerevan. These study areas were chosen purposefully to target more vulnerable regions and have a geographically diverse sample. Purposive sampling techniques were used to choose the study participants. Five groups were targeted: high school students, school principals, teachers, school cafeteria staff members, and mothers of school children. Overall, 10 focus group discussions, and 51 in-depth interviews were conducted with a total of 94 participants. The study explored two main themes underlying unhealthy eating behaviors among school-aged children in Armenia - suboptimal preferences and restricted opportunities. Three subthemes were identified within the theme of suboptimal preferences: preferences/tastes, attitudes, and role models/normative referent, and another three subthemes within the theme of restricted opportunities: choice restrictions, time constraints, and financial barriers. The study found that most of the constructs of theory of planned behavior, such as general attitudes, preferences, perceived norms and perceived behavioral control, impacted unhealthy eating behaviors of school-aged children in Armenia. The recommendations for practice included enhancing the appeal of healthy foods, highlighting the significance of breakfast and healthy eating in educational activities utilizing role models, expanding and empowering school canteens, including higher grade students in school feeding programs, and extending school breaks to provide sufficient time for healthy eating.
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  • 文章类型: Journal Article
    目的:本研究的目的是调查HEV疫苗接种意向,它的决定因素,和育龄妇女的总体影响机制。
    方法:当前的研究是横断面的,于2023年6月25日至2023年9月25日在南京在线进行,中国。构建Logistic回归模型以识别意图相关背景因素。将技术接受模型(TAM)和计划行为理论(TPB)整合并扩展为TAM-TPB模型,以使用结构方程模型进一步研究该人群中HEV疫苗接种意愿的决定因素和总体影响机制。
    结果:总共423名符合条件的参与者被纳入本研究。高的一般HEV知识与接受HEV疫苗的意愿增加独立相关(OR=1.97,95%CI:1.11-3.58,P=0.023)。理论TAM-TPB模型中提出的所有假设都得到了支持,具有明显的易用性,感知有用性,态度,主观规范,和感知行为控制对HEV疫苗接种意向有正向影响(所有P值<0.05),而感知风险(P=0.003)与HEV疫苗接种意向呈负相关。该模型实现了可接受的拟合,HEV疫苗接种意向的总解释方差高达86.20%。此外,未观察到显著的普通方法偏倚.
    结论:这是第一个基于理论的研究,探索HEV疫苗接种意向,它的决定因素,育龄妇女的总体影响机制。本研究结果对于提高育龄女性对HEV疫苗接种意向的认识具有重要意义。
    OBJECTIVE: The purpose of this study was to investigate the HEV vaccination intention, its determinants, and overall influence mechanisms among childbearing-age women.
    METHODS: The current study was cross-sectional and conducted online from June 25, 2023 to September 25, 2023 in Nanjing, China. Logistic regression models were constructed to identify the intention-associated background factors. Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) were integrated and expanded as TAM-TPB model to further investigate the determinants and overall influence mechanism of HEV vaccination intention among this population using structural equation modeling.
    RESULTS: A total of 423 eligible participants were included in this study. High general HEV knowledge was independently associated with an increased intention to get HEV vaccination (OR = 1.97, 95 % CI: 1.11-3.58, P = 0.023). All the hypotheses proposed in the theoretical TAM-TPB model were supported, with perceived ease of use, perceived usefulness, attitude, subjective norm, and perceived behavioral control positively affecting the intention of HEV vaccination (all P values <0.05), while perceived risk (P = 0.003) exhibited an inverse association with HEV vaccination intention. The model achieved an acceptable fit, and the total explained variance of HEV vaccination intention was as high as 86.20 %. Moreover, no significant common method bias was observed.
    CONCLUSIONS: This is the first theory-based study that explored the HEV vaccination intention, its determinants, and overall influence mechanism among childbearing-age women. The results of the current study are of great importance for improving the understanding of the HEV vaccination intention among females of childbearing age.
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  • 文章类型: Journal Article
    在全球范围内,意外伤害对儿童早年构成重大风险。特别是,幼儿和学龄前儿童很容易在家里受伤。尽管有预防措施可以大大降低家庭伤害的风险,一些护理人员(例如,由于行为依从性差或对家庭伤害风险的认识不足,儿童早期的父母)可能无法完全实施这些安全措施。因此,了解不同文化背景下的护理人员如何在家庭环境中预防伤害是至关重要的。在这个多元文化的研究中,我们调查了四个社会的2059名婴儿和幼儿(2至6岁)的主要照顾者(父母/监护人)中预防儿童家庭伤害的动机和信念过程,澳大利亚(AU;N=500),美国(美国;N=500),新加坡(SG;N=507),和香港(香港;N=552),通过应用自决理论(SDT)和计划行为理论(TPB)的集成模型。我们的结果支持集成模型的关键原则,并展示了所研究的四个社会的文化不变性模型路径。特别是,心理需求支持之间的积极关系,自主动机,社会认知信念,意图,行为坚持在整个社会中保持不变。有了多元文化的样本,这项研究提供了对这四个社会中有关儿童家庭伤害预防的动机和信念的异同的宝贵见解.
    Unintentional injuries pose a significant risk to children in early years globally. In particular, toddlers and preschoolers are vulnerable to injuries that occur at home. Despite the availability of preventive measures that can greatly reduce the risks of domestic injuries, some caregivers (e.g., parents) of children in early childhood may not fully implement these safety measures due to poor behavioral adherence or low awareness of the risk of domestic injury. Therefore, it is crucial to understand how caregivers in different cultural contexts approach injury prevention in the home environment. In this multi-cultural study, we investigated the motivational and belief processes underlying childhood domestic injury prevention among a total of 2059 primary caregivers (parents/guardians) of infant and toddlers (aged 2 to 6 years) across four societies, Australia (AU; N = 500), the United States (US; N = 500), Singapore (SG; N = 507), and Hong Kong (HK; N = 552), by applying the integrated model of self-determination theory (SDT) and theory of planned behavior (TPB). Our results support the key tenets of the integrated model and demonstrated cultural invariance model pathways across the four societies studied. In particular, the positive relationships among psychological need support, autonomous motivation, socio-cognitive beliefs, intention, and behavior adherence remained constant across societies. With a multi-cultural sample, this study provides valuable insights into the similarities and differences in motivation and beliefs surrounding childhood domestic injury prevention across these four societies.
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  • 文章类型: Journal Article
    随着电子竞技行业继续快速增长,新的机会正在出现,如隐喻和不可替代令牌(NFT),由电子竞技固有的数字化驱动。为了更好地了解观众在这个不断变化的景观中的参与度,这项研究调查了观看电子竞技的背景下的观众行为。对韩国312名电子竞技观众的样本进行了调查,随后使用结构方程模型对数据进行了分析。研究结果表明,享乐动机与对电子竞技的态度以及隐喻中电子竞技的利用显着相关。此外,发现感知的享受对电子竞技的态度有显著的正向影响,电竞的反面扩张,以及通过NFT使用电子竞技。值得注意的是,对电子竞技的态度与持续意愿有显著的关系。还发现主观规范和感知的行为控制都显着影响持续意图。
    As the esports industry continues its rapid growth, new opportunities such as the metaverse and non-fungible tokens (NFTs) are emerging, driven by the inherently digital nature of esports. To better understand viewer engagement in this evolving landscape, this study investigates viewer behavior in the context of watching esports. A survey was conducted on a sample of 312 esports viewers in South Korea, and the data was subsequently analyzed using structural equation modeling. The study\'s findings indicate that hedonic motivation is significantly correlated with attitudes toward esports and the utilization of esports in the metaverse. Furthermore, perceived enjoyment was found to significantly positively influence attitudes toward esports, the metaverse expansion of esports, and the use of esports via NFTs. Notably, attitudes toward esports showed a significant relationship with continuance intention. Both subjective norms and perceived behavioral control were also found to significantly influence continuance intention.
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