背景:近年来,社交媒体已经成为健康测试商业营销的重要空间,可用于筛查和诊断其他方面的健康人。然而,很少有人知道健康测试是如何在社交媒体上推广的,提供的信息是否准确和平衡,以及利益冲突是否透明。
目的:本研究旨在了解和量化社交媒体是如何被用于讨论或推广健康测试的,这些测试有可能对一般健康人进行过度诊断或过度使用。
方法:抗苗勒管激素测试的社交媒体帖子的内容分析,全身磁共振成像扫描,多癌早期检测,睾酮测试,以及来自Instagram和TikTok上有影响力的国际社交媒体帐户的肠道微生物测试。已确定5项测试具有以下标准:(1)对过度诊断或过度使用存在基于证据的担忧,(2)有证据或担心测试结果不会改善一般健康人的健康结果,并可能造成伤害或浪费,(3)这些测试正在社交媒体上推广给一般健康的人。英语纯文本帖子,images,信息图表,文章,录制的视频,包括卷轴,和仅音频的帖子都包括在内。来自<1000个关注者的帐户的帖子以及故事,现场视频,非英语帖子被排除在外。使用与测试相关的关键字,对排名靠前的帖子进行搜索和筛选,直到每个测试平台有100个合格帖子(总共1000个帖子).标题中的数据,视频,和屏幕上的文本被汇总并提取到MicrosoftExcel(MicrosoftCorporation)电子表格中,并包括在分析中。在生成关键主题时,分析将采用综合归纳方法,并使用预先指定的框架采用演绎方法。定量数据将在StataSE(18.0版;StataCorp)中进行分析。
结果:已经搜索并筛选了Instagram和TikTok上的数据。现在分析已经开始。研究结果将通过同行评审的国际医学期刊上的出版物传播,并将在2024年底和2025年的国家和国际会议上发表。
结论:这项研究将有助于基于社交媒体与过度诊断和过度使用医疗保健服务之间关系的性质的有限证据。这种理解对于制定减轻潜在危害的战略和计划解决方案至关重要,为了帮助保护公众免受低价值测试的影响,成为不必要的病人,并从卫生系统的真正需求中获取资源。
■DERR1-10.2196/56899。
BACKGROUND: In recent years, social media have emerged as important spaces for commercial marketing of health tests, which can be used for the screening and diagnosis of otherwise generally healthy people. However, little is known about how health tests are promoted on social media, whether the information provided is accurate and balanced, and if there is transparency around conflicts of interest.
OBJECTIVE: This study aims to understand and quantify how social media is being used to discuss or promote health tests with the potential for overdiagnosis or overuse to generally healthy people.
METHODS: Content analysis of social media posts on the anti-Mullerian hormone test, whole-body magnetic resonance imaging scan, multicancer early detection, testosterone test, and gut microbe test from influential international social media accounts on Instagram and TikTok. The 5 tests have been identified as having the following criteria: (1) there are evidence-based concerns about overdiagnosis or overuse, (2) there is evidence or concerns that the results of tests do not lead to improved health outcomes for generally healthy people and may cause harm or waste, and (3) the tests are being promoted on social media to generally healthy people. English language text-only posts, images, infographics, articles, recorded videos including reels, and audio-only posts are included. Posts from accounts with <1000 followers as well as stories, live videos, and non-English posts are excluded. Using keywords related to the test, the top posts were searched and screened until there were 100 eligible posts from each platform for each test (total of 1000 posts). Data from the caption, video, and on-screen text are being summarized and extracted into a Microsoft Excel (Microsoft Corporation) spreadsheet and included in the analysis. The analysis will take a combined inductive approach when generating key themes and a deductive approach using a prespecified framework. Quantitative data will be analyzed in Stata SE (version 18.0; Stata Corp).
RESULTS: Data on Instagram and TikTok have been searched and screened. Analysis has now commenced. The findings will be disseminated via publications in peer-reviewed international medical journals and will also be presented at national and international conferences in late 2024 and 2025.
CONCLUSIONS: This study will contribute to the limited evidence base on the nature of the relationship between social media and the problems of overdiagnosis and overuse of health care services. This understanding is essential to develop strategies to mitigate potential harm and plan solutions, with the aim of helping to protect members of the public from being marketed low-value tests, becoming patients unnecessarily, and taking resources away from genuine needs within the health system.
UNASSIGNED: DERR1-10.2196/56899.