目标:儿童比成人更容易受到食品和饮料营销的影响,但是对于通过儿童使用最多的媒体进行营销的具体效果知之甚少。这项研究旨在发现可以帮助告知儿童肥胖预防策略的变量。我们的研究结果表明,食品广告与儿童消费之间存在关联,证明有关当局需要制定严格的准则,考虑广告食品的营养价值。这项研究旨在研究儿童的态度和做法,这些态度和做法与由于食品营销而偏爱不健康的饮食及其与儿童肥胖的关系有关。
方法:一项随机选择的肥胖儿童监护人的横断面研究。对孩子的父母进行了结构化调查问卷。
结果:研究发现,大多数参与者的孩子喜欢快餐(291,78.0%),吃健康的膳食(287,76.9%),每天吃水果和蔬菜(198,53.1%)。此外,大多数参与者(340,91.2%)表示他们知道不健康的饮食,105人(28.2%)表示他们的孩子超重。大多数参与者(326,87.4%)还表示看电视(TV)与食用高热量食物有关。
结论:有强有力的证据表明,接触食品营销的儿童会对无限量的健康食品和不健康食品产生态度并选择,这对他们的健康产生了负面影响。建议未来的研究采用广泛的方法来研究同期的营销策略。
OBJECTIVE: Children are more susceptible to food and beverage marketing than adults, but little is known about the specific effects of marketing through the media most used by children. This study aims to discover variables that can help inform childhood obesity prevention strategies. Our findings indicate an association between food advertisements and children\'s consumption, evidencing a need for the concerned authorities to create strict guidelines that consider the nutritional value of advertised foods. This study aims to study the attitudes and practices of children related to their preference for unhealthy meals due to food marketing and their association with childhood obesity.
METHODS: A cross-sectional study of randomly selected guardians of children who were screened for obesity. A structured questionnaire was given to the children\'s parents.
RESULTS: The study found that most of the participants\' children prefer fast food (291, 78.0%), eat healthy meals (287, 76.9%), and eat fruits and vegetables every day (198, 53.1%). Furthermore, most participants (340, 91.2%) indicated that they were aware of unhealthy diets, and 105 (28.2%) said their children were overweight. Most participants (326, 87.4%) also indicated that watching television (TV) was associated with eating high-calorie foods.
CONCLUSIONS: There is strong evidence that children exposed to food marketing develop attitudes about and choose unlimited healthy food and unhealthy foods, which negatively impacts their health. It is recommended that future research employs a wide range of methodologies to study contemporaneous marketing strategies.