Food advertisements

食品广告
  • 文章类型: Journal Article
    目标:儿童比成人更容易受到食品和饮料营销的影响,但是对于通过儿童使用最多的媒体进行营销的具体效果知之甚少。这项研究旨在发现可以帮助告知儿童肥胖预防策略的变量。我们的研究结果表明,食品广告与儿童消费之间存在关联,证明有关当局需要制定严格的准则,考虑广告食品的营养价值。这项研究旨在研究儿童的态度和做法,这些态度和做法与由于食品营销而偏爱不健康的饮食及其与儿童肥胖的关系有关。
    方法:一项随机选择的肥胖儿童监护人的横断面研究。对孩子的父母进行了结构化调查问卷。
    结果:研究发现,大多数参与者的孩子喜欢快餐(291,78.0%),吃健康的膳食(287,76.9%),每天吃水果和蔬菜(198,53.1%)。此外,大多数参与者(340,91.2%)表示他们知道不健康的饮食,105人(28.2%)表示他们的孩子超重。大多数参与者(326,87.4%)还表示看电视(TV)与食用高热量食物有关。
    结论:有强有力的证据表明,接触食品营销的儿童会对无限量的健康食品和不健康食品产生态度并选择,这对他们的健康产生了负面影响。建议未来的研究采用广泛的方法来研究同期的营销策略。
    OBJECTIVE: Children are more susceptible to food and beverage marketing than adults, but little is known about the specific effects of marketing through the media most used by children. This study aims to discover variables that can help inform childhood obesity prevention strategies. Our findings indicate an association between food advertisements and children\'s consumption, evidencing a need for the concerned authorities to create strict guidelines that consider the nutritional value of advertised foods. This study aims to study the attitudes and practices of children related to their preference for unhealthy meals due to food marketing and their association with childhood obesity.
    METHODS: A cross-sectional study of randomly selected guardians of children who were screened for obesity. A structured questionnaire was given to the children\'s parents.
    RESULTS: The study found that most of the participants\' children prefer fast food (291, 78.0%), eat healthy meals (287, 76.9%), and eat fruits and vegetables every day (198, 53.1%). Furthermore, most participants (340, 91.2%) indicated that they were aware of unhealthy diets, and 105 (28.2%) said their children were overweight. Most participants (326, 87.4%) also indicated that watching television (TV) was associated with eating high-calorie foods.
    CONCLUSIONS: There is strong evidence that children exposed to food marketing develop attitudes about and choose unlimited healthy food and unhealthy foods, which negatively impacts their health. It is recommended that future research employs a wide range of methodologies to study contemporaneous marketing strategies.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Pubmed)

  • 文章类型: Journal Article
    目的:食物环境是儿童营养状况的主要决定因素。低收入和中等收入国家(LMICs)存在关于食物环境的缺乏证据。这项研究旨在通过记录大突尼斯市学校周围食物环境的嗜肥性来填补这一空白,突尼斯-中东和北非地区的LMIC,营养持续转型,儿童肥胖率不断上升。
    方法:在这项横断面研究中,我们评估了大约50所小学的建成食物环境。在每所学校800米的道路网络缓冲区内进行了实地调查,以收集食品零售商和食品广告集的地理坐标和图片。根据基于NOVA的分类,零售商和广告集被归类为健康或不健康。使用多项回归模型探索了学校特征与零售商或广告集之间的关联。
    方法:大突尼斯,突尼斯。
    方法:随机抽取50所(35所私立和15所公立)小学。
    结果:总体而言,绘制了3,621家食品零售商和2,098个广告集。大约三分之二的零售商和广告被标记为不健康。大多数零售商是传统的街角商店(22%),只有6%是水果和蔬菜市场。推广的主要食品类别是碳酸饮料和含糖饮料(22%)。不健康零售商的比例在最富有的人群中明显高于最贫穷的地区。
    结论:学校附近的食物环境主要包括不健康的零售商和广告。LMIC食物环境的绘图对于记录营养转变对儿童营养状况的影响至关重要。这将为遏制儿童肥胖流行的政策和干预措施提供信息。
    OBJECTIVE: Food environments are a major determinant of children\'s nutritional status. Scarce evidence on food environments exists in low- and middle-income countries (LMIC). This study aims to fill this gap by documenting the obesogenicity of food environments around schools in Greater Tunis, Tunisia - an LMIC of the Middle East and North Africa region with an ongoing nutrition transition and increasing rates of childhood obesity.
    METHODS: In this cross-sectional study, we assessed built food environments around fifty primary schools. Ground-truthing was performed to collect geographic coordinates and pictures of food retailers and food advertisement sets within an 800-m road network buffer of each school. Retailers and advertisement sets were categorised as healthy or unhealthy according to a NOVA-based classification. Associations between school characteristics and retailers or advertisement sets were explored using multinomial regression models.
    METHODS: Greater Tunis, Tunisia.
    METHODS: Random sample of fifty (thirty-five public and fifteen private) primary schools.
    RESULTS: Overall, 3621 food retailers and 2098 advertisement sets were mapped. About two-thirds of retailers and advertisement sets were labelled as unhealthy. Most retailers were traditional corner stores (22 %) and only 6 % were fruit and vegetable markets. The prevailing food group promoted was carbonated and sugar-sweetened beverages (22 %). The proportion of unhealthy retailers was significantly higher in the richest v. poorest areas.
    CONCLUSIONS: School neighbourhood food environments included predominantly unhealthy retailers and advertisements. Mapping of LMIC food environments is crucial to document the impact of the nutrition transition on children\'s nutritional status. This will inform policies and interventions to curb the emergent childhood obesity epidemic.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Pubmed)

  • 文章类型: Randomized Controlled Trial
    与食物相关的情绪预期会影响食物摄入,然而对它们的决定因素知之甚少。本研究的目的是通过实验测试食品广告如何影响成年人与食物相关的情绪预期,以及影响是否因“食物成瘾”症状的个体水平而有所不同。参与者(n=718;Mage=35.88,36.8%的食物成瘾)被随机分配观看高度加工食品的视频广告,最低限度加工食品,这两个食物组,或手机(控制)。参与者完成了注意力检查和问卷,包括食物规模的预期影响。条件的主要影响不显著。在食物成瘾症状较少的参与者中,观看高度加工食品的视频广告增加了人们在吃这些食品时会感到积极情绪的预期,B(SE)=0.40(0.16),p=0.016,95%CI(0.08,0.72),ΔR2=0.03。高度加工的食品广告可能会影响以前没有形成强烈预期的成年人与食品相关的情绪预期。
    Food-related emotional expectancies influence food intake, yet little is known about their determinants. The present study objectives were to experimentally test how food advertisements affect food-related emotional expectancies in adults and whether effects differed by individual levels of \"food addiction\" symptoms. Participants (n = 718; Mage = 35.88, 36.8% with food addiction) were randomly assigned to watch video advertisements for highly processed foods, minimally processed foods, both food groups, or cellphones (control). Participants completed an attention check and questionnaires including the Anticipated Effects of Food Scale. Main effects of condition were non-significant. In participants with fewer symptoms of food addiction, watching video advertisements for highly processed foods increased expectancies that one would feel positive emotions while eating those foods, B(SE) = 0.40(0.16), p = 0.016, 95% CI (0.08, 0.72), ΔR2 = 0.03. Highly processed food advertisements may affect food-related emotional expectancies in adults who have not previously formed strong expectancies.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Pubmed)

  • 文章类型: Journal Article
    暴露于食品和饮料广告(FBA)的青少年通常营养密度低,可能会影响他们的食物选择。饮食行为,和健康。这项研究检查了FBA(关键预测因子)的感知和信任与父母-青少年二元组中每日食用超加工食品(UPFs)的结果之间的关联。以粮食不安全的风险作为潜在的调节者。来自家庭的横截面数据,生活,活动,Sun,健康与饮食(FLASHE)研究用于使用结构方程模型测试演员和伴侣的影响。最终模型根据父母性别和教育水平进行了调整,比较了有粮食不安全风险的二元组(n=605)和无粮食不安全风险的二元组(n=1008)之间的影响。在未调整的模型中,参与者效应(父母:b=0.23,p=0.001;青少年b=0.12,p=0.001)和父母伴侣效应(b=0.08,p=0.004)。最终的比较模型对于没有粮食不安全风险的二元组产生了类似的结果(父母行为者:b=0.27,p=0.001;父母伴侣:b=0.10,p=0.01;青少年行为者:b=0.11,p=0.003)。对于面临粮食不安全风险的二元组合,只有演员效应是显著的(父母:b=0.22,p=0.001;青少年:b=0.11,p=0.013)。这些发现表明,父母对FBA的好感会影响父母-青少年不健康的食物消费,在考虑粮食不安全风险时,这种关联是不同的。
    Adolescents exposed to food and beverage advertisements (FBAs) typically low in nutrient density can be influenced in their food choices, eating behaviors, and health. This study examines the association between perceptions and trust of FBAs (key predictor) and the outcome of daily consumption of ultra-processed foods (UPFs) in parent-adolescent dyads, with risk of food insecurity as a potential moderator. Cross-sectional data from the Family, Life, Activity, Sun, Health and Eating (FLASHE) study was used to test actor and partner effects using structural equation modeling. The final model was adjusted for parent sex and education level, and effects were compared between dyads at risk of food insecurity (n = 605) and dyads not at risk (n = 1008). In the unadjusted model, actor effects (parent: b = 0.23, p = 0.001; adolescent b = 0.12, p = 0.001) and parent-partner effects were found (b = 0.08, p = 0.004). The final comparative model produced similar results for dyads not at risk of food insecurity (parent actor: b = 0.27, p = 0.001; parent partner: b = 0.10, p = 0.01; adolescent actor: b = 0.11, p = 0.003). For dyads at risk of food insecurity, only actor effects were significant (parent: b = 0.22, p = 0.001; adolescent: b = 0.11, p = 0.013). These findings suggest that parents\' favorability towards FBAs influence parent-adolescent unhealthy food consumption, and that this association is different when accounting for risk of food insecurity.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Pubmed)

  • 文章类型: Journal Article
    营养质量低的食品大量销售给儿童,接触食品广告会影响儿童对广告食品的偏好和摄入量。食物暴露是否与儿童整体较低的饮食质量无关,目前尚不清楚。我们检查了广告支持的媒体使用之间的关联,食品广告曝光的代理,在一项基于社区的队列研究中,使用535名3-5岁儿童的基线数据(2014-2015)和饮食质量。父母通过日记报告了他们孩子超过3天的饮食摄入量,饮食质量采用健康饮食指数(HEI-2015)进行评估,较高的评分反映出对美国农业部饮食指南的更高依从性.儿童的媒体曝光率是通过在线家长调查来衡量的。平均HEI评分为54.5(SD=9.4)。在针对社会人口统计学特征和父母饮食质量指标进行调整的模型中,每周观看广告支持的儿童电视网络每增加1小时,儿童的HEI得分就低0.5分(调整后的β=-0.5[95%CI:0.8,-0.1];P<0.01)。儿童使用可能有食物广告的媒体(例如,应用程序,在线游戏)也与较低的饮食质量有关,但程度较低(调整后的β-0.2[-0.2,-0.1];P<0.01)。相比之下,儿童无广告媒体使用与饮食质量无关(P=0.21).研究结果支持以下前提:通过媒体接触食品广告可能会导致儿童饮食质量下降,而与其他风险因素无关。
    Foods of low nutritional quality are heavily marketed to children, and exposure to food ads shapes children\'s preferences and intake towards advertised foods. Whether food ad exposure independently relates to an overall lower diet quality among children remains unclear. We examined the association between ad-supported media use, a proxy for food ad exposure, and diet quality using the baseline data (2014-2015) from 535 3-5-year-olds in a community-based cohort study. Parents reported their child\'s dietary intake over 3 days via a diary, and diet quality was assessed with the Healthy Eating Index (HEI-2015) where higher scores reflect greater adherence to USDA dietary guidelines. Children\'s media exposure was measured through online parent surveys. Mean HEI score was 54.5 (SD = 9.4). In models adjusted for sociodemographic characteristics and metrics of parent diet quality, children\'s HEI scores were 0.5 points lower (adjusted beta = -0.5 [95% CI: 0.8, -0.1]; P < 0.01) for each 1-h increment in weekly viewing of ad-supported children\'s TV networks. Children\'s use of media that may have food ads (e.g., apps, online games) also related to a lower diet quality yet to a lesser extent (adjusted beta -0.2 [-0.2, -0.1]; P < 0.01). In contrast, children\'s ad-free media use was not associated with diet quality (P = 0.21). Findings support the premise that exposure to food advertisements via media may result in a lower quality diet among children independently of other risk factors.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Sci-hub)

       PDF(Pubmed)

  • 文章类型: Journal Article
    这项研究的目的是检查电视(TV)广告食品的要求和购买对儿童的饮食摄入量的影响,中国超重和肥胖。
    分析了2011年中国健康与营养调查中1417名儿童(6-17岁)的数据。通过儿童购买电视广告食品的请求频率和父母购买这些广告食品的频率来评估电视广告食品的请求和购买,以及儿童购买电视广告食品的频率。测量儿童的身高和体重。使用Logistic回归模型来确定电视广告食品的请求和购买与儿童超重/肥胖之间的关系。
    电视广告食品的要求和购买与儿童的饮食能量摄入呈正相关,蛋白质,脂肪和碳水化合物。在调整了潜在的混杂因素后,儿童对电视广告食品的要求和购买以及父母对电视广告食品的购买与儿童超重/肥胖呈正相关:超重/肥胖的比值比(OR)和95%置信区间(CI)为:1.46(1.01-2.11)儿童购买广告食品≥1次/周,1.59(1.15-2.18)的父母为其子女购买广告食品≥1次/周,1.39(1.00-1.95)的儿童要求广告食品≥1次/周。
    电视广告食品的要求和购买与儿童的饮食摄入量有关。此外,要求和购买电视广告食品会增加儿童超重和肥胖的风险。在中国,应考虑儿童要求和购买电视广告食品以及父母购买电视广告食品的健康教育。
    This study aims to examine the effects of the request and purchase of Television (TV) advertised foods on children\'s dietary intake, overweight and obesity in China.
    Data from 1417 children (aged 6-17 years) in the 2011 China Health and Nutrition Survey were analysed. The request and purchase of TV advertised foods were assessed through the frequency of children\'s requests to purchase TV advertised foods and the frequency of parents\' purchases of these advertised foods, as well as the frequency of children\'s purchases of TV advertised foods. The height and weight of children were measured. Logistic regression models were used to identify the associations between the request and purchase of TV advertised foods and overweight/obesity of children.
    The request and purchase of TV advertised foods were positively associated with children\'s dietary intake of energy, protein, fat and carbohydrates. After adjusting for potential confounding factors, children\'s request and purchase of TV advertised foods and parent\'s purchase of TV advertised foods were positively associated with children\'s overweight/obesity: odds ratio (OR) and 95% confidence interval (CI) for overweight/obesity were: 1.46 (1.01-2.11) for children purchasing advertised foods ≥1 time/week, 1.59 (1.15-2.18) for parents purchasing advertised foods for their children ≥1 time/week and 1.39 (1.00-1.95) for children requesting advertised foods ≥1 time/week.
    The request and purchase of TV advertised foods are associated with children\'s dietary intake. Moreover, the request and purchase of TV advertised foods can increase the risk of overweight and obesity of children. Health education involving children\'s request and purchase of TV advertised foods and parents\' purchase of TV advertised foods should be considered in China.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Sci-hub)

       PDF(Pubmed)

  • 文章类型: Comparative Study
    Energy-dense food advertising affects children\'s eating behaviour. However, the impact of high-sugar food advertising specifically on the intake of sweet foods is underexplored. This study sought to determine whether children would increase their intake of sugar and total energy following high-sugar food advertising (relative to toy advertising) and whether dental health, weight status and socio-economic status (SES) would moderate any effect. In a crossover, randomised controlled trial, 101 UK children (forty male) aged 8-10 years were exposed to high-sugar food/beverage and toy advertisements embedded within a cartoon. Their subsequent intake of snack foods and beverages varying in sugar content was measured. A dental examination was performed, and height and weight measurements were taken. Home postcode provided by parents was used to assign participants to SES quintiles. Children consumed a significantly greater amount of energy (203·3 (95 % CI 56·5, 350·2) kJ (48·6 (95 % CI 13·5, 83·7) kcal); P = 0·007) and sugar (6·0 (95 % CI 1·3, 10·7) g; P = 0·012) following food advertisements compared with after toy advertisements. This was driven by increased intake of the items with most sugar (chocolate and jelly sweets). Children of healthy weight and with dental caries had the greatest intake response to food advertising exposure, but there were no differences by SES. Acute experimental food advertising exposure increases food intake in children. Specifically, high-sugar food and beverage advertising promotes the consumption of high-sugar food items. The debate around the negative health effects of food advertising on children should be widened to include dental health as well as overall dietary health and obesity.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Sci-hub)

  • 文章类型: Journal Article
    本研究旨在探讨利益相关者对食品广告政策挑战的看法和建议。与媒体和食品行业专家进行了16次半结构化采访。使用定向内容分析和恒定比较方法获得类别,直到提取子主题,结果作为成员检查与利益相关者共享。根据利益相关者的观点,对两个主题和七个子主题中的两个类别进行了调查:(a)制作食品广告和(b)食品广告的法规和规则。在伊朗,很少有严格的准则和规则来管理食品广告。影响营养政策一般方法的一些因素,特别是可以放在这一领域的政策选择和工具的选择,包括经济因素,政治领导,缺乏政治,以及对食品广告状况的系统监测,遗嘱被认为是广告政策中的有力约束。必须在与健康食品有关的所有部门(媒体,公共卫生社区,食品工业,和消费者)。研究结果旨在为政府和利益相关者提供政策选择,以挑战未来的食品广告政策。
    This study aims to explore the stakeholders\' views and suggestions about the policy challenges of food advertisements. Sixteen semistructured interviews were held with media and the food industry experts. Directed content analysis and constant comparison methods were used to obtained categories until subthemes were extracted, and the results were shared as member checking with the stakeholders. Two categories in two themes and seven subthemes were investigated based on the perspectives of the stakeholders: (a) Creating food advertisements and (b) Regulations and rules of food advertising. Few strict guidelines and rules are governing food advertising in Iran. Some factors influencing the general approach in nutrition policy and particularly the choice of policy options and instruments that can be placed in this area, including economic factors, political leadership, lack of political, and systematic monitoring of food advertising status, will were perceived as powerful constraints in advertising policy. Strong links must be established between all sectors that have a bearing on healthy food (the media, public health community, food industry, and consumers). The research findings seek to offer policy options for both the government and the stakeholders for challenging future policies of food advertising.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Sci-hub)

       PDF(Pubmed)

  • 文章类型: Journal Article
    (1)背景:本研究旨在探索和定义荷兰城市学校食物环境中的社会经济(SES)差异。(2)方式:食品零售店,即食产品,在荷兰第四大城市的所有中学的400米步行距离内,确定了公共场所的食品促销和食品广告。进行了费希尔的精确测试。(3)结果:总的来说,115个零售店在上课时间出售即食食品和饮料产品。较低的SES地区(28.6%)的学校附近的快餐店比较高的SES地区(11.5%)的快餐店更多。总的来说,不健康的选择(例如,油炸小吃,含糖饮料(SSB))更经常出售,与健康选项相比,店内促销或做广告(例如,水果,蔬菜,瓶装水)。运动/能量饮料更经常出售,和油炸小吃/薯条,在较低的SES地区比在较高的SES地区更经常推广或宣传汉堡包/烤肉串和SSB。(4)结论:总的来说,不健康的食物选择比健康的选择更常见,但只观察到一些SES差异。结果,然而,暗示所有学校领域的努力都需要使健康选项在上学期间成为默认选项。
    (1) Background: This study aimed to explore and define socio-economic (SES) differences in urban school food environments in The Netherlands. (2) Methods: Retail food outlets, ready-to-eat products, in-store food promotions and food advertisements in public space were determined within 400 m walking distance of all secondary schools in the 4th largest city of The Netherlands. Fisher\'s exact tests were conducted. (3) Results: In total, 115 retail outlets sold ready-to-eat food and drink products during school hours. Fast food outlets were more often in the vicinity of schools in lower SES (28.6%) than in higher SES areas (11.5%). In general, unhealthy options (e.g., fried snacks, sugar-sweetened beverages (SSB)) were more often for sale, in-store promoted or advertised in comparison with healthy options (e.g., fruit, vegetables, bottled water). Sport/energy drinks were more often for sale, and fried snacks/fries, hamburgers/kebab and SSB were more often promoted or advertised in lower SES areas than in higher SES-areas. (4) Conclusion: In general, unhealthy food options were more often presented than the healthy options, but only a few SES differences were observed. The results, however, imply that efforts in all school areas are needed to make the healthy option the default option during school time.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Pubmed)

  • 文章类型: Journal Article
    The weight of evidence points to the advertising of food affecting food consumption, especially among children. Such advertising often promotes unhealthy foods. Current policy deliberations focus on developing effective \'protective\' messages to increase advertising literacy and consequent scepticism about advertising targeting children. This study examined whether incorporating a \'protective\' message in an advergame promoting energy-dense snacks would reduce children\'s snack intake. A randomized between-subject design was conducted in the Netherlands (N = 215) and Spain (N = 382) with an advergame promoting either energy-dense snacks or nonfood products. The results showed that playing an advergame promoting energy-dense snacks increased caloric intake in both countries, irrespective of whether the \'protective\' message was present or not. These results point to the limitations of \'protective\' messages and advertising literacy and provide policy makers with a rationale for extending the current prohibition of food advertising to young children in the terrestrial media to online environments.
    导出

    更多引用

    收藏

    翻译标题摘要

    我要上传

       PDF(Sci-hub)

公众号