背景:撒哈拉以南非洲对酒精和全球健康的未来很重要,因为那里的酒精市场在相对年轻的人口中迅速扩大。这需要一场相应的竞赛,即所采取的政策措施是由科学证据还是由行业对酒精政策的干预来塑造。这项研究调查了酒精行业参与者如何使用社交媒体。
方法:选择乌干达进行研究是因为酒精危害程度高和最近的酒精政策辩论。ABInBev和帝亚吉欧乌干达公司的X(以前的Twitter)活动数据,谁是两个主要的酿酒商,以及包括两者在内的行业协会,被收集,编码和主题分析。
结果:X被乌干达的酒精行业参与者压倒性地用于促进企业社会责任(CSR)和酒精政策框架内容。几乎没有直接的产品营销。政策问题和解决方案的框架,参与决策和企业社会责任的行为者类似于其他地方在跨国酒精公司的政治战略中使用的行为者。在乌干达似乎更强调的内容包括关于农民的材料,非法贸易和对经济的贡献。和其他地方一样,它避免了关注将对乌干达所遭受的酒精危害水平产生影响的政策措施。修辞,因此,X被用来创建一个平行的宇宙,其中实际的危害和知道如何减少它们是显而易见的,他们的缺席。
结论:酒精行业对乌干达的未来来说是不可或缺的,并且似乎与政客发展了关系,与政府合作,并与农民建立了联盟。这意味着酒精行业可能有能力反对公共卫生政策措施,即使他们的论点缺乏实质内容并且与证据不符。
BACKGROUND: Sub-Saharan Africa is important to the future of alcohol and global health because the alcohol market there is expanding rapidly in a relatively young population. This entails a corresponding contest about whether the policy measures adopted will be shaped by scientific evidence or by industry interference in alcohol policy. This study examines how alcohol industry actors use social media.
METHODS: Uganda was selected for study because of high levels of alcohol harm and recent alcohol policy debates. Data on the X (formerly Twitter) activity of the Ugandan companies of AB InBev and Diageo, who are the two main brewers, and the trade association including both, were collected, coded and thematically analysed.
RESULTS: X is used overwhelmingly by alcohol industry actors in Uganda to promote corporate social responsibility (CSR) and alcohol policy framing content. There is little direct product marketing. The framing of policy problems and solutions, and of the actors involved in policymaking and CSR resembles that used elsewhere in the political strategies of the transnational alcohol corporations. Content which appears more emphasised in Uganda includes material on farmers, illicit trade and contribution to the economy. As elsewhere, it avoids giving attention to the policy measures which would make a difference to the levels of alcohol harms endured by Uganda. Rhetorically, X is thus used to create a parallel universe, in which the actual harms and what is known about how to reduce them are conspicuous by their absence.
CONCLUSIONS: The alcohol industry presents itself as indispensable to Uganda\'s future and appears to have developed relationships with politicians, partnerships with government, and built a coalition with farmers. This means the alcohol industry may be well positioned to oppose public health policy measures, even though their arguments lack substance and are at odds with the evidence.